How To Be An Awesome Community Manager

by Marta Majewska on Mar 01, 2011

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A few tips for fresh community managers. If you're a community manager yourself, feel free to add your tips in the comment secion!

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A few tips for fresh community managers. If you're a community manager yourself, feel free to add your tips in the comment secion!

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556 Embeds 19,175

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How To Be An Awesome Community Manager — Presentation Transcript

HOW TO BE ANCOMMUNITY MANAGER

SO YOU GOT AN JOB!@princess_misia

CONGRATS!!!@princess_misia

NOW WHAT?@princess_misia

BEFORE YOU …@princess_misia

4 THINGS THAT WILL MAKE YOUR LIFE@princess_misia

SOCIAL MEDIA@princess_misia

SOCIAL MEDIA PROTOCOL@princess_misia

PRE-APPROVED@princess_misia

MONITORING@princess_misia

NOW LET’S GET THE STARTED@princess_misia

DEFINE & GET TO KNOW YOUR AUDIENCE@princess_misia

DEFINE GOALS FOR YOUR COMMUNITY@princess_misia

SET UP CLEAR GUIDELINES FOR PARTICIPATION!@princess_misia

AND PUT THEM IN WRITING PRETTY PLEASE: 1. Respect fellow members of this community  2. Do not post content that is abusive, obscene, deceptive, offensive, fraudulent etc. 3. Don’t be a creep …@princess_misia

STOP THE MARKETING! YOU’RE NOT HERE TO SELL@princess_misia

REMEMBER THAT… PEOPLE CONNECT WITH PEOPLE NOT BUSINESSES@princess_misia

SO DISCLOSE WHO YOU ARE Hello there! I’m Marta Majewska & I’m the community manager here.@princess_misia

AND BE YOUR SELF!@princess_misia

BUT DON’T BE EGOCENTRIC@princess_misia

IT’S NOT ABOUT YOU AFTERALL@princess_misia

FRIENDLY & HELPFUL@princess_misia

REPLY@princess_misia

AND REPLY@princess_misia

EVEN IF YOU DON’T HAVE THE ANSWER@princess_misia

JUST SHOW THEM THAT YOU ARE LISTENING I DON’T HAVE THE INFO BUT I’M CHECKING IT FOR YOU AND WILL GET BACK TO YOU ASAP.@princess_misia

NOT ONLY LISTEN… GET THEM INVOLVED@princess_misia

HOW?@princess_misia

HAVE A CONVERSATION STRATEGY@princess_misia

CREATE INTERESTING CONTENT@princess_misia

GIVE PEOPLE A VOICE@princess_misia

ASK QUESTIONS@princess_misia

CREATE AN EXPERIENCE@princess_misia

RECOGNIZE AND FEED THE LOYAL MEMBERS@princess_misia

RECOGNIZE AND FEED THE LOYAL MEMBERS THEY CAN BE A REAL TREASURE@princess_misia

BUT STARVE THE TROLLS@princess_misia

BUT STARVE THE TROLLS THEY’RE NOT WORTH YOUR TIME@princess_misia

WHATEVER HAPPENS… KEEP@princess_misia

AND NEVER EVER REACT EMOTIONALLY@princess_misia

ADMIT MISTAKES & APOLOGIZE@princess_misia

ADMIT MISTAKES & APOLOGIZE YOU’RE ONLY HUMAN (RIGHT?)@princess_misia

AND IF YOU’RE TAKING A BREAK@princess_misia

AND IF YOU’RE TAKING A BREAK HAVE SOMEONE TAKE OVER & REMEMBER TO INFORM YOUR COMMUNITY@princess_misia

BUT MOST IMPORTANTLY…@princess_misia

HAVE@princess_misia

THANK YOU! Marta Majewska Porter Novelli @princess_misia@princess_misia

Alex Drozdovsky , Creative strategic thinker at BBDO Group / BrandScience Good combination of severe design and logic! thnx! 4 months ago

Are you sure you want to Yes No

Marta Majewska , Vice President, Digital & Social Media Strategist at Porter Novelli @fidelman It's not a font, they are images ;) 4 months ago

Marta Majewska , Vice President, Digital & Social Media Strategist at Porter Novelli @RolandMayerl Thanks a lot Roland! 4 months ago

Roland Mayerl at City & Shelter Great, bravo I shall share it with my kids and add link to my humanity projects www.habiter-autrement.org/daara 4 months ago

Mark Fidelman , General Manager Americas at harmon.ie / Forbes.com What font are you using with the crumpled paper? 10 months ago

Yingxin Yang , UI Designer at UMLife wow , I really like this kinda style of ppts. It looks really awesome! 11 months ago

JuneSik Kong , Creative Maximizer at Inovation N Change Thank you so much. I'm going to teach our community managers using this slide! 1 year ago

tamphuc10889 good 1 year ago

Marta Majewska , Vice President, Digital & Social Media Strategist at Porter Novelli Avec plaisir! :) 1 year ago

Brassine Julien , Community Manager - Veilleur en e-réputation at Webveille for GroupM Belle présentation, pleine de bon sens. Merci Marta ! 1 year ago

How To Be An Awesome Community Manager

by Marta Majewska on Mar 01, 2011

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How To Be An Awesome Community Manager — Presentation Transcript