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45 QUOTES FROM
CANNES LIONS 2011
            Marta Majewska
            @princess_misia
Failure is not the
end of the road, it's
a step forward.
Robert Redford
A good story is something
you didn’t know. Something
that hits your gut, your heart
and therefore your emotions.
Robert Redford
To be trusted, you need to
prove integrity. It starts
with authenticity and
quality.
Robert Redford
A trusted brand provides
authenticity in an
environment where it’s
hard to know what's real
or not.
Robert Redford
By taking risks you
explore new territory
which in turn leads to
opportunities.
Robert Redford
Just because something
has been invented, it
doesn’t mean you have to
use it.
Robert Redford
The only thing that really
succeeds is change.
Robert Redford
Nobody votes for a new
idea. If you believe in
something, you’re going to
have to do it yourself.
Robert Redford
Big ideas are always
really simple, well
thought through, but
simple.
Paul Bulcke, Nestlé
Authenticity is a bit like
pornography, you know
it when you see it.
Arianna Huffington, Huffington Post
Banners are for the
planet of the apes.
Content is for humans.
Tim Armstrong, AOL
83% of consumers use
less than 30 sites a
month. As a brand, you
have to think about how
to become 1 of those 30.
Tim Armstrong, AOL
Local is driving human
behavior. Think about it
when creating a global
strategy.
Tim Armstrong, AOL
Today we are putting in
place the new patterns
for publishing. The
people that come after us
will follow those patterns.
Tim Armstrong, AOL
Do not translate texts,
translate your brand to
the local level.
Tim Armstrong, AOL
Everyone is excited
about digital. It's like
viagra for the
publishing industry.
Tim Armstrong, AOL
Stop thinking about
'ads' and start creating
'snackable’ content.
Christian Haas, Goodby
In the creative
industry, we need to
guard against fear.
James Murdoch
All revolutions are
evolutionary in
nature.
Eric Schmidt, Google
Best piece of
advice I've ever
had is try to say
‘yes’.
Eric Schmidt, Google
In two years,
information will
double every 11
hours.
Eric Schmidt, Google
Internet is not a
threat to TV, it's
an opportunity.
Jeff Bewkes, Time Warner
TV is not an
appointment
anymore, it's a
library.
Jeff Bewkes, Time Warner
I give printed media
no more than 20
years.
Piers Morgan
Nothing is sustainable
in the long term if you
don’t monetize it.
Paul Polman, Unilever
Today it's not about
creating fantasies
anymore, it's about
creating the reality.
Jim Farley, Ford Motor Company
Give up control of the
brand to the people
formerly known as
customers.
Jim Farley, Ford Motor Company
Technology turned
everyone into a
production company.
Jim Farley, Ford Motor Company
The era of co-creation
and customer-centricity
all began with... the
Blair Witch Project.
Jim Farley, Ford Motor Company
Don’t see yourself as a
brand, see yourself as
a part of a community.
Will.I.am
Five years from now
people are going to
experience inception of
ideas in real time on the
internet.
Will.I.am
It is more painful to
restrain creativity
than to release it.
Sir Ken Robinson
Great leaders know their
job is to create the right
conditions. Not command
and control.
Sir Ken Robinson
Real innovation and
creativity quite often
happen within tight
restraints.
Sir Ken Robinson
A lot of people who are
successful say they’ve been
very lucky. Luck is very
ambiguous. When people
succeed, in my experience, it’s
because they have self
confidence, persistence, and
overcome obstacles.
Sir Ken Robinson
Agencies need to
start acting more like
tech startups.
Rei Inamoto
Social has to be
baked in at the core
of anything you do.
Carolyn Everson, Facebook
Analytical thinking is
no longer enough.
Think to create value.
Edward de Bono
We do not think
possibilities enough.
Edward de Bono
Our biggest problem
is not climate change.
It is poor thinking.
Edward de Bono
Consumers own
the brand and the
perception of the
brand is reality.
Paul Edwards, General Motors
The 3 Cs of modern
creativity are Community,
Crowdsourcing and Co-
creation.
Jon Wilkins, Naked
Good technology is
no excuse for a bad
idea.
Jess Greenwood, Contagious
Data is the new oil.
It's only useful when
it's refined!
Jess Greenwood, Contagious
We should step away
from the 360degree
marketing and replace it
with the 365 days
marketing.
Jess Greenwood, Contagious

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45 Quotes from Cannes Lions 2011

  • 1. 45 QUOTES FROM CANNES LIONS 2011 Marta Majewska @princess_misia
  • 2. Failure is not the end of the road, it's a step forward. Robert Redford
  • 3. A good story is something you didn’t know. Something that hits your gut, your heart and therefore your emotions. Robert Redford
  • 4. To be trusted, you need to prove integrity. It starts with authenticity and quality. Robert Redford
  • 5. A trusted brand provides authenticity in an environment where it’s hard to know what's real or not. Robert Redford
  • 6. By taking risks you explore new territory which in turn leads to opportunities. Robert Redford
  • 7. Just because something has been invented, it doesn’t mean you have to use it. Robert Redford
  • 8. The only thing that really succeeds is change. Robert Redford
  • 9. Nobody votes for a new idea. If you believe in something, you’re going to have to do it yourself. Robert Redford
  • 10. Big ideas are always really simple, well thought through, but simple. Paul Bulcke, Nestlé
  • 11. Authenticity is a bit like pornography, you know it when you see it. Arianna Huffington, Huffington Post
  • 12. Banners are for the planet of the apes. Content is for humans. Tim Armstrong, AOL
  • 13. 83% of consumers use less than 30 sites a month. As a brand, you have to think about how to become 1 of those 30. Tim Armstrong, AOL
  • 14. Local is driving human behavior. Think about it when creating a global strategy. Tim Armstrong, AOL
  • 15. Today we are putting in place the new patterns for publishing. The people that come after us will follow those patterns. Tim Armstrong, AOL
  • 16. Do not translate texts, translate your brand to the local level. Tim Armstrong, AOL
  • 17. Everyone is excited about digital. It's like viagra for the publishing industry. Tim Armstrong, AOL
  • 18. Stop thinking about 'ads' and start creating 'snackable’ content. Christian Haas, Goodby
  • 19. In the creative industry, we need to guard against fear. James Murdoch
  • 20. All revolutions are evolutionary in nature. Eric Schmidt, Google
  • 21. Best piece of advice I've ever had is try to say ‘yes’. Eric Schmidt, Google
  • 22. In two years, information will double every 11 hours. Eric Schmidt, Google
  • 23. Internet is not a threat to TV, it's an opportunity. Jeff Bewkes, Time Warner
  • 24. TV is not an appointment anymore, it's a library. Jeff Bewkes, Time Warner
  • 25. I give printed media no more than 20 years. Piers Morgan
  • 26. Nothing is sustainable in the long term if you don’t monetize it. Paul Polman, Unilever
  • 27. Today it's not about creating fantasies anymore, it's about creating the reality. Jim Farley, Ford Motor Company
  • 28. Give up control of the brand to the people formerly known as customers. Jim Farley, Ford Motor Company
  • 29. Technology turned everyone into a production company. Jim Farley, Ford Motor Company
  • 30. The era of co-creation and customer-centricity all began with... the Blair Witch Project. Jim Farley, Ford Motor Company
  • 31. Don’t see yourself as a brand, see yourself as a part of a community. Will.I.am
  • 32. Five years from now people are going to experience inception of ideas in real time on the internet. Will.I.am
  • 33. It is more painful to restrain creativity than to release it. Sir Ken Robinson
  • 34. Great leaders know their job is to create the right conditions. Not command and control. Sir Ken Robinson
  • 35. Real innovation and creativity quite often happen within tight restraints. Sir Ken Robinson
  • 36. A lot of people who are successful say they’ve been very lucky. Luck is very ambiguous. When people succeed, in my experience, it’s because they have self confidence, persistence, and overcome obstacles. Sir Ken Robinson
  • 37. Agencies need to start acting more like tech startups. Rei Inamoto
  • 38. Social has to be baked in at the core of anything you do. Carolyn Everson, Facebook
  • 39. Analytical thinking is no longer enough. Think to create value. Edward de Bono
  • 40. We do not think possibilities enough. Edward de Bono
  • 41. Our biggest problem is not climate change. It is poor thinking. Edward de Bono
  • 42. Consumers own the brand and the perception of the brand is reality. Paul Edwards, General Motors
  • 43. The 3 Cs of modern creativity are Community, Crowdsourcing and Co- creation. Jon Wilkins, Naked
  • 44. Good technology is no excuse for a bad idea. Jess Greenwood, Contagious
  • 45. Data is the new oil. It's only useful when it's refined! Jess Greenwood, Contagious
  • 46. We should step away from the 360degree marketing and replace it with the 365 days marketing. Jess Greenwood, Contagious