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  • 1. Make it Pretty
    you’re worthwhile!
    using branding principles to communicate your personal value and beauty to the world
  • 2. We know why businesses do it.
    the world cares about you!
    making a lasting impression :: creating a “customer experience” :: enhance product value :: reinforce company messages
  • 3. (You already know all this stuff.)
    trying your best is enough.
    consider the unboxing process :: pretty packaging :: extra-thoughtful presents ::
  • 4. everybody is proud of you!
    But I don’t own a business. Who cares?
    you matter to the world :: people notice small gestures :: self-indulgence is self-respect
  • 5. Make it with care.
    you are enough!
    there are sneaky, hidden opportunities every day to give yourself some credit
  • 6. who’s stopping you?
    fold hot laundry :: use cloth napkins :: wrap a gift :: use bookplates :: buy something handmade :: learn how to tie a perfect bow :: participate willingly :: thank a busboy :: send a telegram ( :: make life easier for someone :: tie a bow around a vase :: have a nice pen :: redecorate one tabletop :: treasure your possessions :: wear the “nice” dress :: tell someone they inspire you :: share what you bake :: dress for yourself :: get out and go!
  • 7. Pick one thing!
    you have permission!
    don’t sweat the rest.
    (don’t sweat anything.)
  • 8. My one thing:
    observe beauty
    “look your best every day.”
    (your best try is good enough for the world!)
    people will start to expect it!
  • 9. So, just pick one thing!
    celebrate yourself!
    tell the world, “i took the time because you matter.”
    be proud to contribute joy and beauty.
  • 10. Make it emotional.
    you’re a miracle!
    i want my brand experience to evoke emotion in my customers
    i want my everyday interactions to evoke emotion in others
  • 11. style is a gift to yourself!
    Give things away, take what is free.
    humans are unpredictible, spontaneous, and they contribute fun and interesting things.
  • 12. you can learn how to do anything.
    Make it unique.
    a look at some of my favorite secret sources for the supplies I use every day to make it pretty
  • 13. respect your talent by using it!
    packaging, ribbon, and boxes
    the gadgeteer
    pens, gifts, table linens
    food packaging
    party planning supplies & favors
    unique office products from other countries
    korean stationery and office supplies
  • 14. Do you want a challenge?
    no one who judges you matters.
    take a risk this week :: wear your favorite outfit :: throw out something that doesn’t make you feel good :: invite someone you admire to lunch :: make a handmade gift
  • 15. That’s all.
    you are important to everyone.
    thanks for caring.