TRIZ: Теория решения изобретательских задач Theory of Inventive Problem Solving (TIPS)

Present your self:

To be able to develop strong solutions!!! = Evolution

To be able to

develop strong solutions!!!

=

Evolution

Where inspiration comes from? There are Big and small problems

A writing desk that is uncomfortable, or a noisy office

overcrowded cities, traffic roads

Houses with no room for washing machines

Piles of useless tires

Nevertheless, life gradually becomes more and more comfortable , annoying problems are solved and stop disturbing us

Life is more comfortable than 20 years ago

I nnovtion is elegant solutions for common problems

Simplicity is the Clue

Solutions must be Elegant to impact

¿What is TRIZ? Systematic Innovation

TRIZ is a methodology , tool set, knowledge base, and model-based technology for generating innovative ideas and solutions for problem solving

TRIZ is a methodology , tool set, knowledge base, and model-based technology for generating innovative ideas and solutions for problem solving

What is TRIZ? TRIZ is a methodology propoused by Genrich Altshuller

Somebody somewhere had resolved this problem Already

The mayor evolution trends were repeated through different applications

The mayor evolution trends were repeated through different Industries & Systems

You Need to be able to see the forest & the trees

TRANSFORM THINKING

Solve problems Improve products Redesign Operations Understand people TRIZ applications:

Solve problems

Improve products

Redesign Operations

Understand people

Principle Matrix: 39 Parameters 40 inventive principles Analysis field – substance (76 standard solutions) Separation of field and space (76 standard solutions) Physic Effects and laws TRIZ structure:

Principle Matrix:

39 Parameters

40 inventive principles

Analysis field – substance (76 standard solutions)

Separation of field and space (76 standard solutions)

Physic Effects and laws

Basic Steps for applying TRIZ: Contradictions stated Define the ideal final result Translate to parameters (39 features) Find the inventive principles at the Matrix Analyze the principles that could help Use principles to propose solutions

Contradictions stated

Define the ideal final result

Translate to parameters (39 features)

Find the inventive principles at the Matrix

Analyze the principles that could help

Use principles to propose solutions

1 Principle: Segmentation Painless injection: Japan 2003: While injecting, it makes but a small cut and practically does not cause pain. Contradiction: Have constant flow in a syringe needle W/O harm to the nerves. Solution: 200 silicon superfine needles in a patch

Painless injection:

Japan 2003: While injecting, it makes but a small cut and practically does not cause pain.

Contradiction:

Have constant flow in a syringe needle W/O harm to the nerves.

Examples: 2nd Princple: Extract Extract only the part that is necessary: iwaycard: trasmits the photos directly to the ipod without itunes or a computer. b) Mosquito Repeller: Extract sound from a predator and cast it.

Extract only the part that is necessary:

iwaycard: trasmits the photos directly to the ipod without itunes or a computer.

b) Mosquito Repeller:

Extract sound from a predator and cast it.

Principle 5: Merging Combine TV and Mirrors: a) Will save wall space b) Have the image while brushing or shaving

Combine TV and Mirrors:

a) Will save wall space

b) Have the image while

brushing or shaving

Principle 21: Rushing through Sterilizing potatoes A potato can rot due to naturally-occurring bacteria on its surface. Heat kills the bacteria, but too much heat will cook the potato as well. If the potatoes are exposed to a flame at 500-850 degrees C for a short duration (4 to 8 seconds), the surface bacteria will be destroyed while the inside of the potato is unaffected.

Sterilizing potatoes

A potato can rot due to naturally-occurring bacteria on its surface. Heat kills the bacteria, but too much heat will cook the potato as well.

If the potatoes are exposed to a flame at 500-850 degrees C for a short duration (4 to 8 seconds), the surface bacteria will be destroyed while the inside of the potato is unaffected.

Principle 26: copy MRI: Without opening the head we can have an image of it. We copy the content to an image and we can assume that we see inside a head

MRI: Without opening the head we can have an image of it. We copy the content to an image and we can assume that we see inside a head

Case 1: Parents often encounter the following problem - shoes bought for a child become too small for him or her in a month or so. It is necessary either to buy new shoes or to buy too big shoes Superficial Contradiction: feet grows but shoes does not. Parameters: Exercise: Find the parameters !!!

Parents often encounter the following problem - shoes bought for a child become too small for him or her in a month or so. It is necessary either to buy new shoes or to buy too big shoes

Superficial Contradiction: feet grows but shoes does not.

Parameters:

Exercise: Find the parameters !!!

Case 1: Reality: parameter could be from 3, 5 or 7 vs 3-8, the matrix only allows : 3 vs 5 or 3 vs 7 5 vs 7 or 8 vs 7 Constraint: one element should be in movement because we walk.

Reality: parameter could be from 3, 5 or 7 vs

3-8, the matrix only allows : 3 vs 5 or 3 vs 7

5 vs 7 or 8 vs 7

Constraint: one element should be in movement because we walk.

Translate to parameters/ ideal Ideal Result: To have less shoe expenses (Count-cost), with comfortable shoes for teenagers Contradiction (intensified contradiction): Length of the moving object (feet) is not supported by the volume of a static object (Shoe).

Ideal Result:

To have less shoe expenses (Count-cost), with comfortable shoes for teenagers

Contradiction (intensified contradiction):

Length of the moving object (feet) is not supported by the volume of a static object (Shoe).

Exaggerate the problem: ideality benefit: Buy shoes only due to fashion issues not due to change of size cost: The shoe must have a similar manufacturing cost or less and reduce the frequency of purchase harm: Do not force the feet causing orthopedic problems

benefit: Buy shoes only due to fashion issues not due to change of size

cost: The shoe must have a similar manufacturing

cost or less and reduce the frequency of purchase

harm: Do not force the feet causing orthopedic problems

Inventive principles 3 vs 5: 15. Dynamics / 17.Another Dimension/ 4. Asymmetry 3 vs 7 : add 7 17 4 35

3 vs 5: 15. Dynamics / 17.Another Dimension/ 4. Asymmetry

3 vs 7 : add 7 17 4 35

Idea Generation: Exercise Take a principle Give ideas Choose ideas

Take a principle

Give ideas

Choose ideas

Resources

Vote for the best Make a plan for implementation *Dynamization

So far, so Good? 5 min for questions and loud thinking.

5 min for questions and loud thinking.

Contradiction: I want to know everything that my kids do, but I don't know everything that my kids do. I want to have any tool by hand, but I do not want to have inventory or walk around heavy I want to eat as much as I want but I don't want to get fat

I want to know everything that my kids do, but I don't know everything that my kids do.

I want to have any tool by hand, but I do not want to have inventory or walk around heavy

I want to eat as much as I want but I don't want to get fat

Type of contradictions 3 types of contradictions: Physical: A and anti- A.  A-A Technical: A but B  A+B Human : A despite B  A Recommended tools. Physical: Separation of space of time +76 solutions Technical : Matrix of contradictions Human : Soft system methodologies

3 types of contradictions:

Physical: A and anti- A.  A-A

Technical: A but B  A+B

Human : A despite B  A

Recommended tools.

Physical: Separation of space of time +76 solutions

Technical : Matrix of contradictions

Human : Soft system methodologies

Technical A but B (Trade off) If a boat gaing weight, it looses the hability to float Si agrego desmoldante a una pieza plástica pierdo adherencias de un pegamento en un proceso posterior If I ask for more information "the system" will be stressed out, if I don't ask for information I loose clarity of the problem

If a boat gaing weight, it looses the hability to float

Si agrego desmoldante a una pieza plástica pierdo adherencias de un pegamento en un proceso posterior

If I ask for more information "the system" will be stressed out, if I don't ask for information I loose clarity of the problem

Physical contradiction: A anti A I want passionate employees but I want objective employees

Human contradiction: A despite B I will get married with or without your or even despite of you

I will get married with or without your

or even despite of you

Contradictions: Classify these contradictions: Physical, Technical or Human *I had a rise even when my targets were not met *I want to have free access but I don't want anyone else to enter to my home *I want to have a healthy life & a great look but I don't want to exercise Improve the power of a vacuum cleaner will increase the cleaning quality but leads to increasing noise & weight We need increase communication face to face But we do not have the same time available during the day to hold a meeting

Classify these contradictions: Physical, Technical or Human

*I had a rise even when my targets were not met

*I want to have free access but I don't want anyone else to enter to my home

*I want to have a healthy life & a great look but I don't want to exercise

Improve the power of a vacuum cleaner will

increase the cleaning quality but leads to

increasing noise & weight

We need increase communication face to face

But we do not have the same time available

during the day to hold a meeting

Excercise:

Exercise: My most important machine of Bangalore's location fails continuously. The electrical system is changed every time a shortage appears because the supplier sells the system as a whole spare part. Solve this problem using TRIZ Principle 1 Technical Contradiction : A but B

My most important machine of Bangalore's location fails continuously.

The electrical system is changed every time a shortage appears because the supplier sells the system as a whole spare part.

Solve this problem using TRIZ

Technical contradiction: I want by daughter to rollerskate but I do not want her to get hurt 34 vs 10 35 vs 30 Principle 11 Technical : A but B

I want by daughter to rollerskate but I do not want her to get hurt

Ariz: algorithm Generic problem My solution My problem Generic Solution Algorithm of ARIZ

Using ARIZ Ideal Final Result Generic Solution Generic Contradiction Or system ARIZ: algorithm to solve problems Theory Real World Translate Translate Recources

Basic Steps for appling TRIZ: Identifying a problem: translate to contradictions If technical: Convert to parameters (39 features) Exaggerate the problem / Define the ideal result Find the inventive principles at the Matrix Analyze the principles that could help Use principles to propose solutions Find the superficial contradiction Find the intensified contradiction Ideal Final result / Aggravate condition Give solutions Algorithm of ARIZ

Identifying a problem: translate to contradictions

If technical: Convert to parameters (39 features)

Exaggerate the problem / Define the ideal result

Find the inventive principles at the Matrix

Analyze the principles that could help

Use principles to propose solutions

Find the superficial contradiction

Find the intensified contradiction

Ideal Final result / Aggravate condition

Give solutions

TRIZ applied to contradictions Technical Contradiction A but B Physical Contradiction A and Anti A Human Contradiction A despite B Or just to pop-up Ideas Problem Solving: Product Improving: Innovation In functionality

Industry examples Screwing without residuals of material because some flashes caused a Okm failure (23. Loss of material vs 31. Object-generated harmful factors ) Innovation Principles out of the 40 Main Group: 10 Preliminary actions 1. Segmentation 34. Discarding and recovering 29. Pneumatics and hydraulics 16 Ideas for a change Of How Solve the issue in 45 Minutes Technical Contradiction : A but B

Screwing without residuals of material because some flashes caused a Okm failure

Descripción del Problema: Contradicción: Contradicción en parámetros: Principios Sugeridos o Soluciones estándar: Si lo convierto en un problema genérico ¿A que se parece este problema? ¿Quien pudo resolverlo ya? IFR: (resultado ideal final) Ideas de Solución: Solución propuesta y siguientes pasos : ARIZ: Algoritmo de Solución de TRIZ Usando el mínimo de recursos

Industry examples

TRIZ and Common sense (México) Divide y venceras  1. Segmentacion La union hace la fuerza  5. Consolidacion Hombre precabido vale por dos  10. Accion previa Al mal paso darle prisa  21. Rushing through Si no puedes con el enemigo, unetele!  22. Hurt in benefit Mas vale una colorada Que 100 descoloridas  3. Calidad local

Define the system (TRIZ: Field substance) S: Substance F: Filed The nail is a substance (Subject) The wood is a substance (Object) Force is needed to Push the nail Into the wood (Action)

S: Substance

F: Filed

Define the system (TRIZ: Field substance) Energy Tools Are substance Arm is substance Mechanical Transfer

Examples of physical contradiction: I have a wire that is used to pass current through a roll That wire cuts the isolating material in some of the rolls because is too thin nevertheless the wire can't be wider Because is too expensive A anti A

I have a wire that is used to pass current through a roll

That wire cuts the isolating material in some of the rolls because is

too thin

nevertheless the wire can't be wider

Because is too expensive

Draw the substance field of the system: Steps A. Draw the substance: Subject-object B. Draw the fields: Actions over substance C. Conect both classifing the action according to the table

A. Draw the substance: Subject-object

B. Draw the fields: Actions over substance

C. Conect both classifing the action according to the table

Substance field: Wire S1: Wire S3: Source of Electric energy S4:Wireing Holding device S2:foam F2: Mechanical force F1: Electrical Current Where we should work?

Generic solution: Separation in time & Space Separation in time Or space: Change where the force Is applied Change when the force is applied Ideal Final Result Generic Solution Generic Contradiction Or system Theory Real World Translate Translate Recources S1: Wire S2:foam F2: Mechanical force Have no Effect Over the foam With no additional Cost

Space - time Separation in space Separation in time Separation between the whole system and its parts Separation based on different conditions

Separation in space

Separation in time

Separation between the whole system and its parts

Separation based on different conditions

Descripción del Problema o Reto inicial Contradicción: Contradicción en parámetros: Principios Sugeridos o Soluciones estándar: (Diagrama de Espacio tiempo) Si lo convierto en un problema genérico ¿A que se parece este problema? ¿Quien pudo resolverlo ya? IFR: (resultado ideal final) Ideas de Solución: Solución propuesta y siguientes pasos : ARIZ: Algoritmo de Solución de TRIZ Usando el mínimo de recursos

Examples of physical contradiction: The holding wire must be thick in order to withstand the pulling force and the wire must be thin to minimize the force (that cuts the roll) and reduce material consumption Separation in time & Space : thin but in the begining and end

The holding wire must be thick in order to withstand the pulling

force and the wire must be thin to minimize the

force (that cuts the roll) and reduce material consumption

Needle eye: It is difficult to pass a thick thread through the small eye of a needle. We can formulate the following physical contradiction to represent this situation: A needle must have a large eye to facilitate insertion of the thread, and must have a small eye for convenient sewing. By separating the contradiction in time this problem can be formulated as follows: the eye must be large while the thread is inserted, and must be small during sewing,

It is difficult to pass a thick thread through the small eye of a needle. We can formulate the following physical contradiction to represent this situation: A needle must have a large eye to facilitate insertion of the thread, and must have a small eye for convenient sewing.

By separating the contradiction in time this problem can be formulated as follows: the eye must be large while the thread is inserted, and must be small during sewing,

Time & Space : Define the Initial Challenge Element / Function Before Now After Supra System Sub-system

Descripción del Problema: Contradicción: Human A despite B Contradicción en parámetros: Principios Sugeridos o Soluciones estándar / tools: Si lo convierto en un problema genérico ¿A que se parece este problema? ¿Quien pudo resolverlo ya? IFR: (resultado ideal final) Ideas de Solución: Solución propuesta y siguientes pasos : Human Contradiction Case (Example) Usando el mínimo de recursos Los operadores toman decisiones extraordinarias aunque les hayamos dado instrucciones precisas Queremos que los operadores tomen las decisiones correctas, en el momento que se enfrenten a una falla o falla potencial y se encuentre una solución (Ellos o el equipo de ingeniería) de manera sólida y rápida No hay disciplina en piso de producción Y cada departamento tiene su percepción 21.Feedback 30. Tensión / Stress Princples suggested: 12 24 15 + 13 Interfaces Andon a la linea Ingenieros a la linea SMS de auxilio Etc, 76 Ideas de reaccion Tools: perception mapping contradiction solving

Queremos que los operadores tomen las decisiones correctas, en el momento que se enfrenten a una falla o falla potencial y se encuentre una solución (Ellos o el equipo de ingeniería) de manera sólida y rápida

Human Contradiction: En vez de pensar que no queremos que tomen decisiones, queremos que tomen MAS decisiones pero de manera correcta ( 13. 'The other way around' ) Solution: Gossip! Dinos todo (de acuerdo a un catalogo) Si el equipo encuentra una discrepancia en la solucion o modo de actuar, retralimenta

En vez de pensar que no queremos que tomen decisiones, queremos que tomen MAS decisiones pero de manera correcta ( 13. 'The other way around' )

Solution: Gossip! Dinos todo (de acuerdo a un catalogo) Si el equipo encuentra una discrepancia en la solucion o modo de actuar, retralimenta

Principles: 1. Segmentation 2. Taking out 3. Local Quality 4. Asymmetry 5. Merging 6. Universality 7. 'Nested doll' 8. Anti-weight 9. Preliminary anti-action 10. Preliminary action 11. Beforehand cushioning 12. Equipotentiality 13. 'The other way around' 14. Spheroidality 15. Dynamics 16. Partial or excessive actions 17. Another dimension 18. Mechanical vibration 19. Periodic action 20. Continuity of useful action 21. Skipping 22. Hurt in benefit 23. Feedback 24. 'Intermediary' 25. Self-service 26. Copying 27. Cheap short-living 28. Mechanics substitution 29. Pneumatics and hydraulics 30. Flexible shells and thin films 31. Porous materials 32. Color changes 33. Homogeneity 34. Discarding and recovering 35. Parameter changes 36. Phase transitions 37. Thermal expansion 38. Strong oxidants 39. Inert atmosphere 40. Composite material

1. Segmentation 2. Taking out 3. Local Quality 4. Asymmetry 5. Merging 6. Universality 7. 'Nested doll' 8. Anti-weight 9. Preliminary anti-action 10. Preliminary action 11. Beforehand cushioning 12. Equipotentiality 13. 'The other way around' 14. Spheroidality 15. Dynamics 16. Partial or excessive actions 17. Another dimension 18. Mechanical vibration 19. Periodic action

20. Continuity of useful action

21. Skipping 22. Hurt in benefit

23. Feedback 24. 'Intermediary' 25. Self-service 26. Copying 27. Cheap short-living 28. Mechanics substitution 29. Pneumatics and hydraulics 30. Flexible shells and thin films 31. Porous materials 32. Color changes 33. Homogeneity 34. Discarding and recovering 35. Parameter changes 36. Phase transitions 37. Thermal expansion 38. Strong oxidants 39. Inert atmosphere 40. Composite material

Recources: Substance recources: Waste, cheap material, avilable material Time recources: Parallel operations, Pre-post work Knoweledge recources: data, information Field recources: energy in the system, environment Space recources: Another dimension, nesting,empty spaces , Functioanl recources: Harmful functions, primary & secondary effects

Substance recources: Waste, cheap material, avilable material

Time recources: Parallel operations, Pre-post work

Knoweledge recources: data, information

Field recources: energy in the system, environment

Space recources: Another dimension, nesting,empty spaces ,

Functioanl recources: Harmful functions, primary & secondary effects

Some ideas to keep in mind: Self Compensating Sel alining Self adjusting Self cleaning Self balancing Self heating Self repairing Self organizing Self assesing Self correcting , etc

Self Compensating

Sel alining

Self adjusting

Self cleaning

Self balancing

Self heating

Self repairing

Self organizing

Self assesing

Self correcting , etc

Excercise the principles: What are the mayor problems in your field

What principle is used? The fresh plant in your kitchen: UV light Which problem is solving?

The fresh plant in your kitchen: UV light

What principle is used? DELUXE BAGLE SLICER Which problem is solving?

What principle is used? Quickly organize any drawer with this expanding kitchen utensil organizer which adjusts from 11 1/2" to 20" to fit most drawers. Which problem is solving?

Quickly organize any drawer with this expanding kitchen utensil organizer which adjusts from 11 1/2" to 20" to fit most drawers.

What principle is used? Trousser rack

Design new featured product Using TRIZ

Objective Procter and Gamble  clothing detergent  Clean Clothes Brithish Encyclopedia  Books  Knowladge validation ¿What we do? Define the objective of the product / business

What we do? Define your function in terms of functionality IDEALLY WHAT YOU DO? WHAT YOUR CUSTOMERS NEED YOU TO DO? WHAT TRENDS ARE OBVIOUS IN THE MARKET?

Define your function in terms of functionality

IDEALLY WHAT YOU DO?

WHAT YOUR CUSTOMERS NEED YOU TO DO?

WHAT TRENDS ARE OBVIOUS IN THE MARKET?

What we have? Recources available We want more of the good thing: what we have that is good (Keep it) We want less of the bad things: remove bad things

Basic Steps to innovate using TRIZ: To have in mind: Solution depends to the exploratory method: Evolution paths must be found in the product, industry and in the environment Guided tour Going where you want to

To have in mind:

Solution depends to the exploratory method:

Evolution paths must be found in the product, industry and in the environment

Toothbrush: Identify the function to improve: Cleaning the mouth Identify Constraints and variants (budget, market, etc): All family members must be able to use it We won't invest in new machinery It has to look like a traditional toothbrush Toxic or recycled materials are not allowed Research for evolution trends: Allow movement Reach other places Trends:

Identify the function to improve: Cleaning the mouth

Identify Constraints and variants (budget, market, etc):

All family members must be able to use it

We won't invest in new machinery

It has to look like a traditional toothbrush

Toxic or recycled materials are not allowed

Research for evolution trends:

Map the process using a tree by function and trend

Info unit + Tend +Transform Identify information unit  function unit Identify (what and when) a transformation took place Cleaning tooth in the front: (Facing out) Cleaning tooth in the back: (Facing in) Cleaning Gums Cleaning Cheeks and tongue INFORMATION UNIT  Trend Circular bristles arrangement for shine Length of the lateral bristle increased Whitening Chemical added To bristles Hard bristles to remove plaque Top Bristles with an angle to remove plaque Change of holder To make the movements easier Insert a back brush Bristle Plastic insertions BOOM: Oral B 345c product campaign Buy pre Assembled Whitening bristles Color band for Worn out notice None TRANSFORMATION

Identify information unit  function unit

Identify (what and when) a transformation took place

Catalog with inventive principles Cleaning tooth in the front: (Facing out) In the back: (Facing in) Cleaning Gums Cleaning Cheeks and tongue INFORMATION UNIT  Trend Circular bristles arrangement for shine Length of the lateral bristle increased Whitening Chemical added To bristles Hard bristles to remove plaque Top Bristles with an angle to remove plaque Change of holder To make the movements easier Insert a back brush Bristle Plastic insertions BOOM: Oral B 345c product campaign Buy pre Assembled Whitening bristles Color band for Worn out notice None Asymetric Nested dynamics Local quality Asymetric Local quality Feedback Cleaning the mouth Local quality

Example:

Analysis of trend Tools for cleaning Cleaning Device Semi-automatic Automated Process. Specialization Soft Stick that fits The mouth Stick with rectangular bristles Element / Function Toothbrush Rectangular Made from natural fibers Fixed Plastic bristles Fixed Plastic insertions Combined *Space Time Diagram Past Present Future Super system All cleaning devices System Subsystems Vibration methods Ultrasonic cleaning USE The inventive Principles Toothbrush Bristles Make your bristle arrangement: Use the Inventive Principles

Principles: 1. Segmentation 2. Taking out 3. Local Quality 4. Asymmetry 5. Merging 6. Universality 7. 'Nested doll' 8. Anti-weight 9. Preliminary anti-action 10. Preliminary action 11. Beforehand cushioning 12. Equipotentiality 13. 'The other way around' 14. Spheroidality 15. Dynamics 16. Partial or excessive actions 17. Another dimension 18. Mechanical vibration 19. Periodic action 40. Composite material 20. Continuity of useful action 21. Skipping 22. 'Blessing in disguise' 23. Feedback 24. 'Intermediary' 25. Self-service 26. Copying 27. Cheap short-living 28. Mechanics substitution 29. Pneumatics and hydraulics 30. Flexible shells and thin films 31. Porous materials 32. Color changes 33. Homogeneity 34. Discarding and recovering 35. Parameter changes 36. Phase transitions 37. Thermal expansion 38. Strong oxidants 39. Inert atmosphere 40. Composite Material

1. Segmentation 2. Taking out 3. Local Quality 4. Asymmetry 5. Merging 6. Universality 7. 'Nested doll' 8. Anti-weight 9. Preliminary anti-action 10. Preliminary action 11. Beforehand cushioning 12. Equipotentiality 13. 'The other way around' 14. Spheroidality 15. Dynamics 16. Partial or excessive actions 17. Another dimension 18. Mechanical vibration 19. Periodic action 40. Composite material

20. Continuity of useful action

21. Skipping 22. 'Blessing in disguise' 23. Feedback 24. 'Intermediary' 25. Self-service 26. Copying 27. Cheap short-living 28. Mechanics substitution 29. Pneumatics and hydraulics 30. Flexible shells and thin films 31. Porous materials 32. Color changes 33. Homogeneity 34. Discarding and recovering 35. Parameter changes 36. Phase transitions 37. Thermal expansion 38. Strong oxidants 39. Inert atmosphere

40. Composite Material

Product – Material Trends Dynamization : Inmovible single point Single joint Multiple joint Completely flexible Liquid or Gas Field Surface segmentation : Plain surface Smooth surface with prorusions in 2D Rough surface Rough surface with an active component

Market trends: Individually vs Tribalism Little luxuries Women in to market Third places between home and work Sedentary life style Obesity Guilt Being alive Travel & Vacation Life long Learning Ubiquitous Computing Virtual Future Tense Security and paranoia Environmental awareness Simplicity More litigation

Individually vs Tribalism

Little luxuries

Women in to market

Third places between home and work

Sedentary life style

Obesity

Guilt

Being alive

Travel & Vacation

Life long Learning

Ubiquitous Computing

Virtual

Future Tense

Security and paranoia

Environmental awareness

Simplicity

More litigation

Which trend is present? Tribal marketing n. A marketing strategy that attempts to create social groups or communities that are centered around a product or service. The credo of tribal marketing is that postmodern people are looking for products and services that not only enable them to be freer, but can also link them to others, to a community, to a tribe. Belong by choice

Tribal marketing n. A marketing strategy that attempts to create social groups or communities that are centered around a product or service. The credo of tribal marketing is that postmodern people are looking for products and services that not only enable them to be freer, but can also link them to others, to a community, to a tribe. Belong by choice

Which trend is present?

Which trend is present? Ubiquitous Computing Ubiquitous computing – Making many computers available throughout the physical environment, while making them effectively invisible to the user. Ubiquitous computing is held by some to be the Third Wave of computing. The First Wave was many people per computer; the Second Wave was one person per computer. The Third Wave will be many computers per person. Three key technical issues are: power consumption, user interface, and wireless connectivity.

Ubiquitous Computing

Ubiquitous computing – Making many computers available throughout the physical environment, while making them effectively invisible to the user. Ubiquitous computing is held by some to be the Third Wave of computing. The First Wave was many people per computer; the Second Wave was one person per computer. The Third Wave will be many computers per person. Three key technical issues are: power consumption, user interface, and wireless connectivity.

Which trend is present? Desinfection Floor steamer Air cleaner

Which trend is present? Oldenburg calls one's "first place" the home and those that one lives with. The "second place" is the workplace — where people may actually spend most of their time. Third places, then, are "anchors" of community life and facilitate and foster broader, more creative interaction.

Oldenburg calls one's "first place" the home and those that one lives with. The "second place" is the workplace — where people may actually spend most of their time. Third places, then, are "anchors" of community life and facilitate and foster broader, more creative interaction.

Find a Solution Save the titanic´s passangers and crew Organic Garbage that does not smell after days of storage Organize coins at the end of the day

Save the titanic´s passangers and crew

Organic Garbage that does not smell after days of storage

Organize coins at the end of the day

Example of trend opportunity Graph

Resources

Market trends: Individually vs Tribalism Little luxuries Women in to market Third places between home and work Sedentary life style Obesity Guilt Being alive Travel & Vacation Life long Learning Ubiquitous Computing Virtual Future Tense Security and paranoia Environmental awareness Simplicity More litigation

Individually vs Tribalism

Little luxuries

Women in to market

Third places between home and work

Sedentary life style

Obesity

Guilt

Being alive

Travel & Vacation

Life long Learning

Ubiquitous Computing

Virtual

Future Tense

Security and paranoia

Environmental awareness

Simplicity

More litigation

Principles for Managment

Contradictions: Classify these contradictions: Physical, Technical or Human *I had a rise even when my targets were not met (Human) *I want to have free access but I don't want anyone else to enter to my home (Physical) *I want to have a healthy life & a great look but I don't want to exercise (Technical) Improve the power of a vacuum cleaner will increase the cleaning quality but leads to increasing noise & weight (Technical) We need increase communication face to face But we do not have the same time available during the day to hold a meeting (Physical)

Classify these contradictions: Physical, Technical or Human

*I had a rise even when my targets were not met (Human)

*I want to have free access but I don't want anyone else to enter to my home (Physical)

*I want to have a healthy life & a great look but I don't want to exercise (Technical)

Improve the power of a vacuum cleaner will

increase the cleaning quality but leads to

increasing noise & weight (Technical)

We need increase communication face to face

But we do not have the same time available

during the day to hold a meeting (Physical)

Solutions Garbage can possible solution: If you generate a lot of organic trash during the week, chances are your trashcan doesn’t smell the freshest after a few days. And if you happen to have a large family, your trashcan can probably can get down right funky in a short period of time. One concept designer, however, has a solution for the problem of stinky trash. Freeze it.

Garbage can possible solution:

If you generate a lot of organic trash during the week, chances are your trashcan doesn’t smell the freshest after a few days. And if you happen to have a large family, your trashcan can probably can get down right funky in a short period of time. One concept designer, however, has a solution for the problem of stinky trash. Freeze it.