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Final Tata Motors And Nano bt PRINCE PATRA

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  • 1. TATA MOTORS AND “NANO”LUTION PRESENTED BY: VIVEK GURURANI NIDHI ARORA SHASHWAT MANOHAR SOYUZ PRATAP DEV MANMOHAN SINGH SAINI SIDDHARTH KHARE PRINCE PATRA
  • 2. WINTER Template HISTORY PREVIOUSLY KNOWN AS TELCO
  • 3. THE YEAR WAS 1945.. 01
    • PART OF TATA & SONS GROUP
    • FOUNDED BY JAMSHEDJI NUSSARWANJI & J.BAKER
  • 4. THE YEAR WAS 1954… 02
    • FIRST COMMERCIAL VEHICLE
    • JOINT VENTURE WITH DAIMLER-BENZ AG OF GERMANY
  • 5.
    • LAUNCHED TATA SIERRA AND ENTERED THE PASSENGER VEHICLE MARKET
    • LAUNCHED INDICA- A FULLY INDIGENOUS PASSENGER CAR
    03 THE YEAR WAS 1992 AND 1998….
  • 6. 04
      • THE YEAR WAS 2004…
    • ACQUIRED DAEWOO COMMERCIAL VEHICLE COMPANY
    • FIRST AUTOMOBILE COMPANY TO GET LISTED ON NEW YORK STOCK EXCHANGE
  • 7. WINTER Template THE PRESENT…….
    • ACQUIRED LAND ROVER AND JAGUAR FROM FORD MOTOR COMPANY.
    • THE PEOPLE’S CAR- TATA NANO.
    • DEVELOPING FIRST COMPRESSED AIR CONCEPT CAR- oneCAT.
    05
  • 8. PRODUCTS PASSENGER CARS UTILITY VEHICLES COMMERCIAL VEHICLES DEFENCE VEHICLES
  • 9. MISSION
    • To provide passenger vehicles that offer customers exceptional value, and through this build a company that provides its shareholders with superior returns and is seen by society and other stakeholder as a valuable contributor to their development.
  • 10.
    • To evolve into a world class Indian car brand.
    • Commitment to ideals that put people before profits, and its fortitude in the face of adversity.
  • 11. VALUES Balance
  • 12. TO ACCOMPLISH MISSIONS, STRATEGIES ARE REQUIRED:
    • RESEARCH & DEVELOPMENT
    • MERGERS AND ACQUISITIONS
    • CORPORATE STRATEGIES
  • 13. RESEARCH & DEVELOPMENT
    • The Research Center at Jamshedpur and the Engineering Research Center in Pune are among the finest in the country.
    • Has created sophisticated emission measurement systems and digital prototyping laboratories.
    • Tata Motors produced NANO using new materials such as, re-engineered plastics and modern adhesives.
  • 14. oneCAT...AND…..NANO Few innovations
  • 15. MERGERS & ACQUISITIONS
    • “ We think it makes sense for Tata to expand through acquisition (as it did in tea and steel) than spend a decade to build the business” (Lehman Brothers)
    • Tata Motors acquired 100 percent of the Korean based Daewoo Commercial Vehicle Company
    • 21 Percent of Hispano Carrocera, Spain-based company
    • Tata paid Ford Motor Company 2.3 billion for Jaguar and Land Rover companies.
    • It can be read from the history book of TATA motors.
  • 16. STRATEGIES BY TOP ECHELONS
    • To buy premium vehicle brands such as Land Rover and Jaguar to bolster Tata Motors’ image as a global company and increase its global reach and scale
    • Becoming globally competitive
  • 17. TOWS MATRIX EXTERNAL FACTORS INTERNAL FACTORS
    • STRENGTHS
    • People’s car
    • Wide range of vehicles
    • Innovation
    • M & A s
    • WEAKNESS
    • Safety concerns
    • Family owned business
    • Cheap car image
    • OPPORTUNITIES
    • 75% Indians don’t own cars
    • Recession
    • Demand for smaller cars.
    • Trust for a single brand
    • SO Strategies
    • Upgradation for cars
    • Catering to the needs of 75% Indian.
    • WO Strategies
    • Nano as a relief for people.
    • THREATS
    • Perceptions
    • Headhunters
    • Gas prices
    • Recession
    • ST Strategies
    • Keep innovating
    • Refuter
    • oneCAT
    • WT Strategies
    • Passing safety norms
    • Only car that is easily affordable during recession.
  • 18. FED UP OF SWIMMING IN RED OCEAN …. TIME TO SWIM IN THE BLUE OCEAN
    • Compete in the existing market place
    • Create unconsolidated market space
    • Beat the competition
    • Make competition irrelevant
    • Exploit existing demand
    • Create and capture new demand
    • Differentiation or Low cost
    • leadership
    • Differentiation and Low cost
    • leadership
  • 19. FROM THE BLUE OCEAN ….. Out came………THE PEOPLE’S CAR
  • 20. WHY NANO ?
    • On a wet august in 2003, Mumbai, when Tata was driving back home from his office, he saw a young couple travelling with their 2 children on a two-wheeler and was struck by the enormous risks of riding on a wet road. "Drivers of three-wheelers are looked down upon in India; four wheelers had emotional, not just practical appeal. People want to move from two-wheelers to four-wheelers, today they can’t afford it”, these are the words spoken by Mr. Ratan Tata, to Mr. Ravi Kant, the managing director of Tata Motors, in 2003
  • 21. UPGRADATION …. NANO COMPLETING THE TOTAL PACKAGE THAT TATA MOTORS CAN OFFER TO ITS CUSTOMERS………………………..
  • 22. FUNCTIONAL STRATEGIES..
    • Marketing strategy
    • Financial strategy
    • Research and Development (R&D) strategy.
    • Operations strategy
    • Logistics strategy
    • Purchasing strategy
    • Human resource system strategy
    • Information systems strategy
  • 23. WINTER Template MARKETING STRATEGIES OF NANO
  • 24. NANO MERCHANDISE T-SHIRTS PEN DRIVES MOBILE PHONES
  • 25. USING THE CONNECTIVITY SOCIAL NETWORKING SITES
  • 26.
    • UNVEILING TATA NANO AT GENEVA MOTOR SHOW 2009
    GOING INTERNATIONAL
  • 27. THE WORD “SMALL” IS PASSE, “NANO” IS IN VOGUE. “ DLF HAS STARTED A NANO PROJECT Nano Nano Nano Nano Nano Nano Nano Nano Nano TITAN IS THINKING OF DOING A NANO” Nano Nano Nano Nano Nano Nano Nano Nano Nano THE DAILY NEWS BELIEVE THE HYPE - Since 2009
  • 28. WINTER Template OPERATIONAL STRATEGIES OF NANO
  • 29. CUTTING DOWN COSTS
  • 30. USING THE CONNECTIVITY HUGE SUPPLIERS’ BASE AND DOMESTIC MARKET AND ASSEMBLERS
  • 31.
    • TATA SEEKS 37 PATENT RIGHTS FOR NANO
    • The move is also expected to help Tata Motors to sell the car in markets such as Africa, Southeast Asia, Eastern Europe and Latin America .
    INNOVATION
  • 32. THE ROAD AHEAD
    • 75% of the Indian population which still travels using two-wheelers (motorcycles, scooters) and three-wheelers, at a price point of about $1,500.
    • By delivering a $2,000 car, Tata Motors has changed the game.
    • 1 lakh car drives 1 billion dreams.
  • 33.
    • One day the dinosaurs died, they died because they ate too much and occupied too much space and they were a burden on the planet or rather prevailing Jurassic era society.
    • Then came the turn of the winged reptiles. The winged reptiles died to be replaced by the bird.
    • The Tata Nano is the future of cars;
    • Will it put an end to the dinosaurs, the Safaris the Pradas, the Sumos and so on?
    •  
  • 34.
    • MARUTI
    • Moving out from tier II and tier III cities
    IMPACT OF NANO BAJAJ, FORD, NISSAN Getting into the “NANO” car segment This proves that there is validity to the thought that many NANO cars must be built to improve the life of all the people.
  • 35. Unlike a classic product launch where the tangibles, in terms of what the product is all about, are announced first and the emotional connect with the consumer built up thereafter, here it’s been just the reverse. “People already enjoyed a strong emotional rapport with the Nano because of the hype that has been created; there is a lot of national pride associated with it.
  • 36. A TRANSFORMATION HAS HAPPENED IN AUTOMOBILE INDUSTRY…. BUT ARE WE READY FOR THE TRANSFORMATION??? WILL WE BE A PART OF “NANO”LUTION???
  • 37. THANK YOU....