To provide passenger vehicles that offer customers exceptional value, and through this build a company that provides its shareholders with superior returns and is seen by society and other stakeholder as a valuable contributor to their development.
On a wet august in 2003, Mumbai, when Tata was driving back home from his office, he saw a young couple travelling with their 2 children on a two-wheeler and was struck by the enormous risks of riding on a wet road. "Drivers of three-wheelers are looked down upon in India; four wheelers had emotional, not just practical appeal. People want to move from two-wheelers to four-wheelers, today they can’t afford it”, these are the words spoken by Mr. Ratan Tata, to Mr. Ravi Kant, the managing director of Tata Motors, in 2003
UPGRADATION …. NANO COMPLETING THE TOTAL PACKAGE THAT TATA MOTORS CAN OFFER TO ITS CUSTOMERS………………………..
THE WORD “SMALL” IS PASSE, “NANO” IS IN VOGUE. “ DLF HAS STARTED A NANO PROJECT Nano Nano Nano Nano Nano Nano Nano Nano Nano TITAN IS THINKING OF DOING A NANO” Nano Nano Nano Nano Nano Nano Nano Nano Nano THE DAILY NEWS BELIEVE THE HYPE - Since 2009
WINTER Template OPERATIONAL STRATEGIES OF NANO
IMPACT OF NANO BAJAJ, FORD, NISSAN Getting into the “NANO” car segment This proves that there is validity to the thought that many NANO cars must be built to improve the life of all the people.
Unlike a classic product launch where the tangibles, in terms of what the product is all about, are announced first and the emotional connect with the consumer built up thereafter, here it’s been just the reverse. “People already enjoyed a strong emotional rapport with the Nano because of the hype that has been created; there is a lot of national pride associated with it.
A TRANSFORMATION HAS HAPPENED IN AUTOMOBILE INDUSTRY…. BUT ARE WE READY FOR THE TRANSFORMATION??? WILL WE BE A PART OF “NANO”LUTION???