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Cosmopolitan m agazine press release launch
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Cosmopolitan m agazine press release launch

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  • 1. ITP Publishing Group To Launch Middle East Edition Of CosmopolitanThe 62nd edition of the worlds best-selling womens magazine, Cosmopolitan, is set to launch in the Middle East inMarch 2011.Dubai Media City, Dubai, January 3, 2011 /India PRwire/ -- ITP, the Middle Easts leading consumer and businessmagazine publisher, today announced the launch of Cosmopolitan Middle East. The magazine will join ITPsgrowing portfolio of market-leading womens titles which include Harpers Bazaar, VIVA, LOfficiel, Ahlan!, Graziaand Shape. The best-selling magazine in its category, Cosmopolitan has 61 international editions, most recentlylaunching in Mongolia. The magazine is published in 32 languages and is distributed in over 100 countries, makingit one of the most dynamic brands worldwide.Cosmopolitan Middle East will be aimed at a young, female audience offering its readers information on everyaspect of their lives from fashion and beauty, to relationships and romance, the latest on womens health andwell-being as well as whats happening in pop culture and entertainment. The magazines engaging, upbeat andinformative tone will resonate with the young women of the region. "The Middle East has one of the youngestpopulations in the world so introducing a local edition of the worlds best-selling magazines for young womenseems an obvious decision. Cosmopolitan is a colossal brand and we are looking forward to launching anddeveloping it in this region" said Walid Akawi, CEO of ITP.Published by Hearst Magazines International, the Cosmopolitan brand was first founded in 1886 in the UnitedStates and re-imagined in 1965 by legendary editor Helen Gurley Brown, becoming the powerhouse in womensmagazines it is today. In the 1970s it began reaching the women of the world with its first international editions inthe UK, Australia, Brazil and France. "We are pleased to be launching Cosmopolitan Middle East and believe it willresonate well with young women in the region," said Duncan Edwards, president & CEO of Hearst MagazinesInternational. "As we have had success with ITP Consumer on the Middle East edition of Harpers Bazaar andEsquire, we know that they are truly a best-in-class publishing partner."Cosmopolitan Middle East will be published in English-language with an initial print run of 15,000 copies and will becirculated across the GCC and Lebanon, available at all major retail outlets. The Middle East will be the 62ndedition of Cosmopolitan and the 3rd Hearst title that ITP has brought to the region.Notes to EditorAbout ITP Publishing Group: ITP publishes more magazines serving the Middle Easts consumer and businessmarkets than any other company. The groups activities include magazine publishing, internet ventures and onlinepublishing, contract and corporate publishing and event management.About Hearst Magazines International: Hearst Magazines International publishes 155 editions of 23 magazinebrands for distribution in more than 100 countries. Major titles include powerful brand equities like Cosmopolitan,CosmoGIRL!, Esquire, Good Housekeeping, Harpers BAZAAR, Popular Mechanics, Redbook and Seventeen.Hearst Magazines, a division of Hearst Corporation , is one of the worlds largest publishers of monthly magazineswith a total of 14 U.S. titles. In Great Britain, a wholly owned subsidiary, The National Magazine Company Limited,publishes 20 magazines.About Cosmopolitan: Cosmopolitan (www.cosmopolitan.com) is the best-selling young womens magazine in theU.S., a bible for fun, fearless females that reaches more than 18 million readers a month. Cosmopolitan deliversthe latest news on men and love, fashion and beauty, womens health and self-improvement, and entertainment.Readers can also interact with the brand on the digital front, with Cosmopolitan mobile (m.cosmopolitan.com). Inaddition to its U.S. flagship, Cosmopolitan publishes 61 editions around the world. Hearst Magazines, a unit ofHearst Corporation (www.hearst.com) and one of the worlds largest publishers of monthly magazines, with nearly200 editions around the world, including 14 U.S. titles and 20 magazines in the United Kingdom, published throughits wholly owned subsidiary, The National Magazine Company Limited. Hearst Magazines is a leading publisher ofmonthly magazines in the U.S. in terms of total circulation (ABC June 2010) and reaches 73 million adults (Spring2010 MRI). page 1 / 2
  • 2. For more information, please contact:Alia Fawadcontact Group Publishing Director, ITP Consumer(L) + 971 4 444 3249Bertrand IroegbuConsumer Online Executive(L) +9714444243, (M) +971555612575Vidhya ThiagarajanGroup Commercial Director, ITP Consumer(L) + 971 4 444 3747© copyright 2011 India PRwire (http://www.indiaprwire.com)India PRwire disclaims any content contained in press release. Use of our service is governed by our privacy policy and terms of service. page 2 / 2

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