What is a Search Engine?Definition: An internet-based tool that searches an indexof documents for a particular term, phrase or text specified bythe user. Commonly used to refer to large web-based searchengines that search through billions of pages on the internet.Common Characteristics: • Spider, Indexer, Database, Algorithm • Find matching documents and display them according to relevance • Frequent updates to documents searched and ranking algorithm • Strive to produce “better”, more relevant results than competitors
Search Engine OptimizationON Page SEOOFF Page SEO
On Page SEOon-page optimization is a technique ofseo in which we done on the pages ofthe website itself.In On Page seo design website seofriendly.
Search Engine Optimization On Page SEO• Design• Page Layout• Navigation• Articles• Keywords- Research• Description• Article Should Be Optimized
OFF Page SEOoff-page optimization is a technique ofseo in which we covers activity thattakes place elsewhere (e.g. link-building) outside the website.In the off page seo we doesn’t changethe website. We change back linkingoptions.
Search Engine Optimization OFF Page SEO• Site Submission of Google & Top Search Engine• Sitemap submission Google webmaster, Bing Master• Feed submission, Directory Submission• Blog Submission, Article Submission• Social Networking, Social Book marking.