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Primer Media Kit 2013


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  • 1. Connecting you to the Japanese community
  • 2. Timing Activities Recommended Timing of Advertisement Magazine Issue Date March ・Spring Vacation (Students, Salaried Personnel, 1~2 weeks) →INBOUND/OUTBOUND January ~February 11/25 (Dec. Issue) 12/25 (Jan. Issue) 1/25 (Feb. Issue) End of April~1st week of May ・Golden Week (1~2 weeks) →INBOUND/OUTBOUND March ~April 2/25 (Mar. Issue) 3/25 (Apr. Issue) June ~ August ・Summer Vacation (Student) ・Mid of August “All Saints day” Holiday (Salaried Personnel, 1 week) →INBOUND/OUTBOUND May 4/25 (May Issue) Mid of September ・Silver Week (1 week) →INBOUND/OUTBOUND August 7/25 (Aug. Issue) Oct 2nd Monday ・Sports day (3 days holiday) →INBOUND September 8/25 (Sept. Issue) November 1st week 4th week ・Culture Day (3days holiday) ・Labor Day (3days holiday) →INBOUND October 9/25 (Oct. Issue) December ~ January 3rd ・Winter Holiday (School are out on 12/25, Japanese expats are out from 12/18) →INBOUND/OUTBOUND November 10/25 (Nov. Issue) Target Readers Fast Facts Japanese Residents & Tourists Japanese Travel Cycle Residents 2006 2007 2008 2009 2010 ■Long-term 10,880 11,545 13,193 13,528 13,726 ■Permanent 2,560 2,879 3,657 4,229 4,476 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 Long-term Permanent x3 It is recorded that this is only the number of Japanese in the Philippines, but actually they are triple of the number! = 53,000 Japanese Approximately 360,000 Japanese tourist who come to Philippines EVERY YEAR and counting! Launched : 2007 Published : Monthly Distribution : Japanese Circulation : 10,000 copies Readership: 60,000 (print & online) Online : Price : Free (Php0.00) Japanese residents, tourists, businessmen, expats, and students. Source: A/D Cards & Shipping Manifests Source: Embassy of Japan as of Jan. 28, 2011
  • 3. 3 Casual Distribution (with 2 pass on readership) Placed at sites frequented by Japanese in Metro Manila, Batangas, Laguna, Cavite & Japan. (e.g. Japanese restaurants & groceries in Manila) Japanese travel agencies in Metro Manila. NAIA 1 (DOT Counter) Specific Distribution (with 2 pass on readership) All subscribers of Nikkei Newspaper (subscribed by major Japanese companies/subsidiaries in the Philippines) Selected major Japanese organization (e.g. Japan International Cooperation Agency (JICA), Japanese Embassy, Japanese Associations in Metro Manila) Five-star hotels in Manila (e.g. New World Hotel & Pan Pacific Hotel distributes upon arrival of the Japanese guest) In Japan (with 2 pass on readership)  Philippine Embassy (Tokyo & Osaka)  Insurance 110/ Hokkennohyakutoban, Inc.  ANA Airlines (Sales & Marketing head office)  DOT office of Philippine Embassy (Tokyo & Osaka) Online  Website (Japanese)  Facebook (Japanese & English)  Twitter (Japanese & English)  Blogger (English)  (online magazine compilation)  iPad Application Distribution Channel
  • 4. 4 No. 1 Japanese Print Media in the Philippines •ONLY FREE MONTHLY JAPANESE magazine distributed in more than 321 distribution points in Metro Manila, Batangas, Laguna, Cavite & Japan. •Recognized as Japan’s most trusted & credible source of the Philippines. •Magazine`s monthly readership of 20,000 (inclusive of 2 pass-on readership). Online monthly captive readership of 40,000 in an average. 1 Reaching high-end market capability 2 •Readers are Japanese high-end businessmen, expat, tourists and the like. Feedback System 3 •We monitor the effectiveness of the advertisements every month to measure the effectiveness and advertisers’ profitability. Valuable Investment 4 •We bring readers to your place through: •Advertorials/Advertisements •Special Features •Helpful Maps •Online Media Competitive Advantage
  • 5. MAGAZINE • With approximately 20,000 readership/month. • Also uploaded online, with an average of 6,000 views monthly. iPad App • Available also in iPad! • Latest Primer can also be viewed for free every month. SNS • Latest updates about Philippines being delivered in Japanese. • Now on 4,500++ likes and counting! Multimedia Communications 5 For Japanese, the best approach in reaching them is through a free magazine and supported by online efforts. Hence, we provide advertisers print and online marketing support. WE ARE YOUR ONE-STOP TURN KEY SOLUTIONS IN REACHING THE JAPANESE COMMUNITY Other Services •We translate brochures. •Web development •Web consulting WEBSITE • With an approximately of 20,000 visitors /month. • 60% of the visitors are coming from Japan. • Provides real-time contact with Japanese visitors.
  • 6. YOUR QUESTIONS: oWhat are the preferences of Japanese in getting information? oHow can we bring them to our business? Japanese prefers sources of information in Japanese. Television, internet & magazines are their preferred sources of information. Once information has been acquired. They always ask for second opinion from their family and friends. YOUR BUSINESS If their family and friends gave a positive feedback about the information they definitely would take into action! Once satisfied, they share the information with a very positive recommendation! English
  • 7. Japanese in the Philippines Primer translates and sends the information to the Japanese residents, businessmen, expats in the Philippines Website ( Facebook ( Issuu ( iPad App (PPPrimer) Facebook ( Blogger ( Twitter ( English Japanese YOUR BUSINESS Advertise your business using Philippine Primer magazine. As an added service we will give you online advertisements for free! HOW PRIMER WORKS? Other Japanese Japanese Tourists The Japanese in the Philippines shares the information to other Japanese, tourists, & locals. Locals
  • 8. JAN Feature: Fort Bonicafio (Burgos Circle) FEB Feature: Salcedo St. MAR Feature: Pasay Road Media Booking Deadline: Oct. 30, 2012 Ad Material Deadline: Nov.10, 2012 Media Booking Deadline: Nov. 30, 2012 Ad Material Deadline: Dec. 10, 2012 Media Booking Deadline: Dec. 30, 2012 Ad Material Deadline: Jan. 10, 2013 APR Feature: Little Tokyo Media Booking Deadline: Jan 30, 2013 Ad Material Deadline: Feb 10, 2013 MAY Feature: Roxas Blvd., Macapagal Ave. and Mall of Asia Media Booking Deadline: Feb. 29, 2013 Ad Material Deadline: Mar. 10, 2013 JUN Feature: Ortigas Media Booking Deadline: Mar. 30, 2013 Ad Material Deadline: Apr. 10, 2013 JUL Feature: Greenbelt/ Glorietta Media Booking Deadline: Apr. 30, 2013 Ad Material Deadline: May 10, 2013 AUG Feature: Alabang Media Booking Deadline: May 30, 2013 Ad Material Deadline: June 10, 2013 SEP Feature: SM Aura/Malate Media Booking Deadline: June 30, 2013 Ad Material Deadline: July 10, 2013 OCT Feature: Greenhills, San Juan Media Booking Deadline: July 30, 2013 Ad Material Deadline: Aug. 10, 2013 NOV Feature: Resorts World Media Booking Deadline: Aug. 30, 2013 Ad Material Deadline: Sept. 10, 2013 DEC Feature: Year-end recap Global City, Fort Bonifacio/Burgos Circle Media Booking Deadline: Sept. 30, 2013 Ad Material Deadline: Oct. 10, 2013 Editorial Calendar
  • 9. HOW TO SUBMIT ADS * Kindly email files to or deliver a CDR to Unit 807 Greenbelt Mansion, 106 Perea St., Legaspi Village, Makati City 1229. * If files are too large to email, kindly send the file through “”, “dropbox” or “”. Note: Kindly include contact information in any emails and clearly label disks with your name/company name, issue date and contact information. STRICTLY: ★No JPEG, PDF, Word or Publisher formats. ★Color mode is CMYK (not RGB). ★Always attach output sample. ★Ads do not need to be resized by us. >The size must be the exact ad size of purchased ad. ★Always turn ON “Priority Compatibility” in Photoshop type option. ★Text size should be larger than point 5 (You can check on MS Word) >Set the font size to Gothic for the text with font size of 7 or smaller. Text with Mincho style may be unreadable when printed. ★Ads must be 350ppi or above. No web images. >All elements including images must be a minimum of 300ppi to 350ppi at print size. >Line drawing should be made in monochrome BW mode with the resolution of 1200ppi. Setting the resolution higher than such will not improve the quality of the finished product. ★For advertisement that uses one whole page, always include the bleed of 3mm. >For data that covers the entire page, always create the data per page basis. ★In case of layer integration, always keep the pre-integrated data for possible revision in the future. FILE FORMATS ★Adobe Illustrator (ai) ★Adobe Photoshop (psd) ★Uncompressed TIFF (tiff or tif) Advertisement Material Guideline AD SIZES A4 Full Page: W210mm x H297mm Without bleed -> 2894pixel x 4093pixel (Resolution: 350ppi) With bleed -> 2976pixel x 4175pixel (Resolution: 350ppi) A4 2/3: W186mm × H176mm -> 2563pixel × 2425pixel (Resolution: 350ppi) A4 1/3: W186mm × H86mm -> 2563pixel × 1185pixel (Resolution: 350ppi) A4 1/6: W91mm × H86mm -> 1254pixel × 1185pixel (Resolution: 350ppi)
  • 10. Rate Card (2013)
  • 11. Statement of Confidentiality & Non-Disclosure This document contain proprietary and confidential Information. All data submitted is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealing with Primer Media, Inc. (PRIMER). The receipt of this document agrees to inform present and future employees who view or have access to its content of its confidential nature. The recipient agrees to instruct each employee that they must not disclose any information concerning this document to other except to the extent that such matters are generally know to and are available for use by the public. The recipients also agree not to duplicate or distribute or permit others to duplicate or distribute any material contained herein without Primer Media, Inc. (PRIMER) express written consent.