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Innovative Marketing For Small Business - Richwood Bank Appreciation Meeting
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Innovative Marketing For Small Business - Richwood Bank Appreciation Meeting

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Ford Saeks presents for The Richwood Banking Company in Richwood Ohio to Local Businesses on Profit-Rich Marketing

Ford Saeks presents for The Richwood Banking Company in Richwood Ohio to Local Businesses on Profit-Rich Marketing

Published in: Economy & Finance, Business

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  • Please reserve a seat for Bob Oberlin and Avanelle Oberlin at the presentation on March 23, 2010 at Karen's Event Center with speaker Ford Sachs.

    Thankj you,

    Avanelle Oberlin
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  • If you're looking for an expert to present to your company conference, association meeting or trade show on Business Success, Direct Marketing, Improving Profits and Increasing Sales visit www.primeconcepts.com I can help you find, attract and keep your customers through innovative campaigns, consulting, keynotes and seminars. -- Ford Saeks
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  • (c) MMVIII Ford Saeks, Prime Concepts Group Inc. Richwood Banking Company Appreciation Luncheon
  • Transcript

    • 1. Visit www.PrimeConcepts.com
    • 2. Innovative Marketing Mastery: How to Improve Your Advertising, Publicity, and Your Profits! Sponsored by The Richwood Banking Company www.RichwoodBank.com Presented by: Ford Saeks , Prime Concepts Group Inc.
    • 3. ? What is your Biggest Marketing Challenge?
    • 4. Ford Saeks… Just a punk kid
    • 5. My Outcome… To Help You Add Value and Increase Your Profits!
    • 6. Get the Slides & Bonus Materials At: PrimeConcepts.com/events/richwoodbank
    • 7. Creating Your Marketing Mindset
    • 8.
      • M ESSAGE – “Why?”
      • M ARKET – “Who?”
      • M ETHODS – “How?”
      THE POWER IS IN THE MIX! Ford’s PSP Method To Improve Results!
    • 9. People respond to benefits!
      • Features
      • You
      • Product / Service
      • your Company
      Creating Benefit Messages
      • Benefits
      • Emotional State
      • Feeling of “Why”
      • Intangible
      Converting Features into Benefits : “ You Get…” or Ask “Which Means?”
    • 10.
      • Create Interest using Emotion
      • Unique Message to Target Audience
      • Headlines & Action Steps
      Improving Your Copywriting Skills
    • 11. Marketing Methods
      • PAID – Advertising
      • FREE – Publicity
    • 12.
      • Brochures
      • Websites
      • Newspaper Advertisements
      • Direct Mail
      • Email Campaigns
      • Radio & TV Scripts
      • Packaging
      HOT SEAT Volunteers?
    • 13. Visual Syntax Dead Zone Call to Action
    • 14. Leverage the Internet
      • Effective Website
        • Design
        • Sales Copy
        • S.E.O. (Search Engine Optimization )
    • 15. Quick Website Tips – Design
      • Domain Names – Keyword Domains
      • Effective Sales Copy
      • Visual Syntax & Redundant Navigation
      • Audio & Video Flash } Sample Selling
      • Action Steps on Every Page!
    • 16.
      • CREATE IT:
      • Get Ranked: Search Engines
      • Opt-in E-zines Newsletters
      • Viral Marketing Elements
      • Publicity / Special Reports / Free Articles
      • Place Your Content on Other Sites, Blogs
      • Social Media Marketing – Myspace.com, Facebook.com, Youtube.com
      Main Methods of Getting Traffic:
    • 17.
      • BUY IT:
      • P ay- P er- C lick Advertising (PPC) – Google Adwords, Yahoo Search Marketing and others.
      • E-zines – Pay for Advertising Listings
      • Banner Advertising
      • Traditional Marketing / Direct Marketing
      Main Methods of Getting Traffic:
    • 18.
      • BORROW IT: (share resources)
      • Affiliate Marketing
      • Cross-promotions / Fusion Marketing
      • Strategic Partnerships
      • Joint Ventures
      Main Methods of Getting Traffic:
    • 19. ACTION STEPS What Are You Going to Do Now?
    • 20. Why Your Customers Do Business With You? U.S.P. Unique Selling Propositions
    • 21. 3 Steps to Defining Your U.S.P. Unique Selling Proposition
      • Step 1: Ask yourself…
        • What is my business really good at?
        • What aspect of my business is totally unique?
        • What do I provide that no other competitor does?
      • Step 2: Ask someone else…
        • Ask a client or customer why they selected you?
        • What is it about your company, service or products that they like?
      • Step 3: Imagine you're the customer…
        • Come up with a reason to do business with your company, and then ask yourself… 'So what?'
        • Keep asking yourself this question until you've generated something very unique and special.
    • 22. Take Action! BONUS MATERIALS 17 Strategies That Improve Results Sponsored by The Richwood Banking Company www.RichwoodBank.com Presented by: Ford Saeks , Prime Concepts Group Inc.
    • 23. 17 Strategies That Improve Results
      • Review your past marketing & publicity efforts
      • Have a marketing plan & marketing calendar.
      • Build and protect your customer lists.
      • Test >> Track >> Modify >> Repeat Success
    • 24. 17 Strategies That Improve Results
      • Dedicate specific time and effort to marketing each day.
      • Define profitable combinations of your Messages >> Markets >> Methods .
      • Develop your creativity to recognize new opportunities.
    • 25. 17 Strategies That Improve Results
      • Improve your copywriting skills.
      • Become Internet savvy – domains, communications, interactivity, training, promotion, follow-up, automation.
      • Create an idea file – hall of fame, hall of shame.
    • 26. 17 Strategies That Improve Results
      • Understand WHY your customers do business with you.
      • Create a prosperity marketing mindset – overwhelming belief in your products & services.
      • Increase your visibility – communicate to your customers at least once a month.
    • 27. 17 Strategies That Improve Results
      • Understand your financial statements. – “You don’t go broke making a profit”
      • Bundles and up-sells. Increase sales 20 to 30% or more. What could you offer?
      • Fusion Marketing. Who else reaches the same customers you want to reach?
      • Improve your skills – hour of power.
    • 28. CONTACT FORD SAEKS at Ford Saeks Prime Concepts Group, Inc. 1807 S. Eisenhower St. Wichita, KS 67209 1-800-946-7804 1-(316) 942-1111 www.PrimeConcepts.com www.PrimeConcepts.com/testimonialform.html Take Action!
    • 29. PrimeConcepts.com/events/richwoodban k
    • 30. Merchant Capture Services
      • Benefits to Your Business:
      • Save time and money by eliminating the daily or weekly trip to the branch
      • Improve cash flow by depositing large dollar items immediately
      • Improve management control.
      • Owners and supervisors can review images and deposits, and set the degree of approval required.
      • Visit one of our Richwood Banking Company locations for details on how it can help YOUR BUSINESS…
    • 31. “ Experience the Difference ” Richwood Banking Company Call (740) 943-2317 or visit us Online at www.RichwoodBank.com
    • 32. Visit The Richwood Banking Company Online at : www.RichwoodBank.com