Innovative Marketing For Small Business - Richwood Bank Appreciation Meeting

Slide 1: Visit www.PrimeConcepts.com

Slide 2: Innovative Marketing Mastery: How to Improve Your Advertising, Publicity, and Your Profits! Sponsored by The Richwood Banking Company www.RichwoodBank.com Presented by: Ford Saeks, Prime Concepts Group Inc.

Slide 3: ? What is your Biggest Marketing Challenge?

Slide 4: Ford Saeks… Just a punk kid

Slide 5: My Outcome… To Help You Add Value and Increase Your Profits!

Slide 6: Get the Slides & Bonus Materials At: PrimeConcepts.com/events/richwoodbank

Slide 7: Creating Your Marketing Mindset

Slide 8: Ford’s PSP Method To Improve Results! MESSAGE – “Why?” MARKET – “Who?” METHODS – “How?” THE POWER IS IN THE MIX!

Slide 9: Creating Benefit Messages Features Benefits • You • Emotional State • Product / Service • Feeling of “Why” • your Company • Intangible Converting Features into Benefits : “You Get…” or Ask “Which Means?” People respond to benefits!

Slide 10: Improving Your Copywriting Skills • Create Interest using Emotion • Unique Message to Target Audience • Headlines & Action Steps

Slide 11: Marketing Methods PAID – Advertising FREE – Publicity

Slide 12: HOT SEAT Volunteers? • Brochures • Websites • Newspaper Advertisements • Direct Mail • Email Campaigns • Radio & TV Scripts • Packaging

Slide 13: Visual Syntax Call to Dead Zone Action

Slide 14: Leverage the Internet Effective Website • Design • Sales Copy • S.E.O. (Search Engine Optimization)

Slide 15: Quick Website Tips – Design • Domain Names – Keyword Domains • Effective Sales Copy • Visual Syntax & Redundant Navigation • Audio & Video Flash } Sample Selling • Action Steps on Every Page!

Slide 16: Main Methods of Getting Traffic: CREATE IT: • Get Ranked: Search Engines • Opt-in E-zines Newsletters • Viral Marketing Elements • Publicity / Special Reports / Free Articles • Place Your Content on Other Sites, Blogs • Social Media Marketing – Myspace.com, Facebook.com, Youtube.com

Slide 17: Main Methods of Getting Traffic: BUY IT: • Pay-Per-Click Advertising (PPC) – Google Adwords, Yahoo Search Marketing and others. • E-zines – Pay for Advertising Listings • Banner Advertising • Traditional Marketing / Direct Marketing

Slide 18: Main Methods of Getting Traffic: BORROW IT: (share resources) • Affiliate Marketing • Cross-promotions / Fusion Marketing • Strategic Partnerships • Joint Ventures

Slide 19: ACTION STEPS What Are You Going to Do Now?

Slide 20: Why Your Customers Do Business With You? U.S.P. Unique Selling Propositions

Slide 21: 3 Steps to Defining Your U.S.P. Unique Selling Proposition Step 1: Ask yourself… – What is my business really good at? – What aspect of my business is totally unique? – What do I provide that no other competitor does? Step 2: Ask someone else… – Ask a client or customer why they selected you? – What is it about your company, service or products that they like? Step 3: Imagine you're the customer… – Come up with a reason to do business with your company, and then ask yourself… 'So what?' – Keep asking yourself this question until you've generated something very unique and special.

Slide 22: BONUS MATERIALS Take Action! 17 Strategies That Improve Results Sponsored by The Richwood Banking Company www.RichwoodBank.com Presented by: Ford Saeks, Prime Concepts Group Inc.

Slide 23: 17 Strategies That Improve Results 1. Review your past marketing & publicity efforts 2. Have a marketing plan & marketing calendar. 3. Build and protect your customer lists. 4. Test >> Track >> Modify >> Repeat Success

Slide 24: 17 Strategies That Improve Results 1. Dedicate specific time and effort to marketing each day. 2. Define profitable combinations of your Messages >> Markets >> Methods. 3. Develop your creativity to recognize new opportunities.

Slide 25: 1. Improve your copywriting skills. 17 Strategies That Improve Results 2. Become Internet savvy – domains, communications, interactivity, training, promotion, follow-up, automation. 3. Create an idea file – hall of fame, hall of shame.

Slide 26: 1.17Understand WHY your customers do Strategies That Improve Results business with you. 2. Create a prosperity marketing mindset – overwhelming belief in your products & services. 3. Increase your visibility – communicate to your customers at least once a month.

Slide 27: 1. Understand your financial statements. 17 Strategies That Improve Results – “You don’t go broke making a profit” 2. Bundles and up-sells. Increase sales 20 to 30% or more. What could you offer? 3. Fusion Marketing. Who else reaches the same customers you want to reach? 4. Improve your skills – hour of power.

Slide 28: CONTACT FORD SAEKS at Take Action! Ford Saeks Prime Concepts Group, Inc. 1807 S. Eisenhower St. Wichita, KS 67209 1-800-946-7804 1-(316) 942-1111 www.PrimeConcepts.com www.PrimeConcepts.com/testimonialform.html

Slide 29: PrimeConcepts.com/events/richwoodbank

Slide 30: Merchant Capture Services Benefits to Your Business: • Save time and money by eliminating the daily or weekly trip to the branch • Improve cash flow by depositing large dollar items immediately • Improve management control. • Owners and supervisors can review images and deposits, and set the degree of approval required. Visit one of our Richwood Banking Company locations for details on how it can help YOUR BUSINESS…

Slide 31: “Experience the Difference” Richwood Banking Company Call (740) 943-2317 or visit us Online at www.RichwoodBank.com

Slide 32: Visit The Richwood Banking Company Online at: www.RichwoodBank.com