Visit www.PrimeConcepts.com

Innovative Marketing Mastery: How to Improve Your Advertising, Publicity, and Your Profits! Sponsored by The Richwood Banking Company www.RichwoodBank.com Presented by: Ford Saeks , Prime Concepts Group Inc.

? What is your Biggest Marketing Challenge?

Ford Saeks… Just a punk kid

My Outcome… To Help You Add Value and Increase Your Profits!

Get the Slides & Bonus Materials At: PrimeConcepts.com/events/richwoodbank

Creating Your Marketing Mindset

M ESSAGE – “Why?” M ARKET – “Who?” M ETHODS – “How?” THE POWER IS IN THE MIX! Ford’s PSP Method To Improve Results!

M ESSAGE – “Why?”

M ARKET – “Who?”

M ETHODS – “How?”

People respond to benefits! Features You Product / Service your Company Creating Benefit Messages Benefits Emotional State Feeling of “Why” Intangible Converting Features into Benefits : “ You Get…” or Ask “Which Means?”

Features

You

Product / Service

your Company

Benefits

Emotional State

Feeling of “Why”

Intangible

Create Interest using Emotion Unique Message to Target Audience Headlines & Action Steps Improving Your Copywriting Skills

Create Interest using Emotion

Unique Message to Target Audience

Headlines & Action Steps

Marketing Methods PAID – Advertising FREE – Publicity

PAID – Advertising

FREE – Publicity

Brochures Websites Newspaper Advertisements Direct Mail Email Campaigns Radio & TV Scripts Packaging HOT SEAT Volunteers?

Brochures

Websites

Newspaper Advertisements

Direct Mail

Email Campaigns

Radio & TV Scripts

Packaging

Visual Syntax Dead Zone Call to Action

Leverage the Internet Effective Website Design Sales Copy S.E.O. (Search Engine Optimization )

Effective Website

Design

Sales Copy

S.E.O. (Search Engine Optimization )

Quick Website Tips – Design Domain Names – Keyword Domains Effective Sales Copy Visual Syntax & Redundant Navigation Audio & Video Flash } Sample Selling Action Steps on Every Page!

Domain Names – Keyword Domains

Effective Sales Copy

Visual Syntax & Redundant Navigation

Audio & Video Flash } Sample Selling

Action Steps on Every Page!

CREATE IT: Get Ranked: Search Engines Opt-in E-zines Newsletters Viral Marketing Elements Publicity / Special Reports / Free Articles Place Your Content on Other Sites, Blogs Social Media Marketing – Myspace.com, Facebook.com, Youtube.com Main Methods of Getting Traffic:

CREATE IT:

Get Ranked: Search Engines

Opt-in E-zines Newsletters

Viral Marketing Elements

Publicity / Special Reports / Free Articles

Place Your Content on Other Sites, Blogs

Social Media Marketing – Myspace.com, Facebook.com, Youtube.com

BUY IT: P ay- P er- C lick Advertising (PPC) – Google Adwords, Yahoo Search Marketing and others. E-zines – Pay for Advertising Listings Banner Advertising Traditional Marketing / Direct Marketing Main Methods of Getting Traffic:

BUY IT:

P ay- P er- C lick Advertising (PPC) – Google Adwords, Yahoo Search Marketing and others.

E-zines – Pay for Advertising Listings

Banner Advertising

Traditional Marketing / Direct Marketing

BORROW IT: (share resources) Affiliate Marketing Cross-promotions / Fusion Marketing Strategic Partnerships Joint Ventures Main Methods of Getting Traffic:

BORROW IT: (share resources)

Affiliate Marketing

Cross-promotions / Fusion Marketing

Strategic Partnerships

Joint Ventures

ACTION STEPS What Are You Going to Do Now?

Why Your Customers Do Business With You? U.S.P. Unique Selling Propositions

3 Steps to Defining Your U.S.P. Unique Selling Proposition Step 1: Ask yourself… What is my business really good at? What aspect of my business is totally unique? What do I provide that no other competitor does? Step 2: Ask someone else… Ask a client or customer why they selected you? What is it about your company, service or products that they like? Step 3: Imagine you're the customer… Come up with a reason to do business with your company, and then ask yourself… 'So what?' Keep asking yourself this question until you've generated something very unique and special.

Step 1: Ask yourself…

What is my business really good at?

What aspect of my business is totally unique?

What do I provide that no other competitor does?

Step 2: Ask someone else…

Ask a client or customer why they selected you?

What is it about your company, service or products that they like?

Step 3: Imagine you're the customer…

Come up with a reason to do business with your company, and then ask yourself… 'So what?'

Keep asking yourself this question until you've generated something very unique and special.

Take Action! BONUS MATERIALS 17 Strategies That Improve Results Sponsored by The Richwood Banking Company www.RichwoodBank.com Presented by: Ford Saeks , Prime Concepts Group Inc.

17 Strategies That Improve Results Review your past marketing & publicity efforts Have a marketing plan & marketing calendar. Build and protect your customer lists. Test >> Track >> Modify >> Repeat Success

Review your past marketing & publicity efforts

Have a marketing plan & marketing calendar.

Build and protect your customer lists.

Test >> Track >> Modify >> Repeat Success

17 Strategies That Improve Results Dedicate specific time and effort to marketing each day. Define profitable combinations of your Messages >> Markets >> Methods . Develop your creativity to recognize new opportunities.

Dedicate specific time and effort to marketing each day.

Define profitable combinations of your Messages >> Markets >> Methods .

Develop your creativity to recognize new opportunities.

17 Strategies That Improve Results Improve your copywriting skills. Become Internet savvy – domains, communications, interactivity, training, promotion, follow-up, automation. Create an idea file – hall of fame, hall of shame.

Improve your copywriting skills.

Become Internet savvy – domains, communications, interactivity, training, promotion, follow-up, automation.

Create an idea file – hall of fame, hall of shame.

17 Strategies That Improve Results Understand WHY your customers do business with you. Create a prosperity marketing mindset – overwhelming belief in your products & services. Increase your visibility – communicate to your customers at least once a month.

Understand WHY your customers do business with you.

Create a prosperity marketing mindset – overwhelming belief in your products & services.

Increase your visibility – communicate to your customers at least once a month.

17 Strategies That Improve Results Understand your financial statements. – “You don’t go broke making a profit” Bundles and up-sells. Increase sales 20 to 30% or more. What could you offer? Fusion Marketing. Who else reaches the same customers you want to reach? Improve your skills – hour of power.

Understand your financial statements. – “You don’t go broke making a profit”

Bundles and up-sells. Increase sales 20 to 30% or more. What could you offer?

Fusion Marketing. Who else reaches the same customers you want to reach?

Improve your skills – hour of power.

CONTACT FORD SAEKS at Ford Saeks Prime Concepts Group, Inc. 1807 S. Eisenhower St. Wichita, KS 67209 1-800-946-7804 1-(316) 942-1111 www.PrimeConcepts.com www.PrimeConcepts.com/testimonialform.html Take Action!

PrimeConcepts.com/events/richwoodban k

Merchant Capture Services Benefits to Your Business: Save time and money by eliminating the daily or weekly trip to the branch Improve cash flow by depositing large dollar items immediately Improve management control. Owners and supervisors can review images and deposits, and set the degree of approval required. Visit one of our Richwood Banking Company locations for details on how it can help YOUR BUSINESS…

Benefits to Your Business:

Save time and money by eliminating the daily or weekly trip to the branch

Improve cash flow by depositing large dollar items immediately

Improve management control.

Owners and supervisors can review images and deposits, and set the degree of approval required.

Visit one of our Richwood Banking Company locations for details on how it can help YOUR BUSINESS…

“ Experience the Difference ” Richwood Banking Company Call (740) 943-2317 or visit us Online at www.RichwoodBank.com

Visit The Richwood Banking Company Online at : www.RichwoodBank.com