Visit  www.PrimeConcepts.com
Innovative Marketing Mastery: How to Improve Your Advertising, Publicity, and Your Profits! Sponsored by  The Richwood Ban...
? What is your Biggest Marketing Challenge?
Ford Saeks… Just a punk kid
My Outcome… To Help You Add Value and Increase Your Profits!
Get the Slides & Bonus Materials At: PrimeConcepts.com/events/richwoodbank
Creating Your Marketing Mindset
<ul><li>M ESSAGE   –  “Why?”   </li></ul><ul><li>M ARKET   –  “Who?” </li></ul><ul><li>M ETHODS   –  “How?” </li></ul>THE ...
People respond to benefits! <ul><li>Features </li></ul><ul><li>You </li></ul><ul><li>Product / Service </li></ul><ul><li>y...
<ul><li>Create Interest using Emotion </li></ul><ul><li>Unique Message to Target Audience </li></ul><ul><li>Headlines & Ac...
Marketing Methods <ul><li>PAID   – Advertising </li></ul><ul><li>FREE   – Publicity </li></ul>
<ul><li>Brochures  </li></ul><ul><li>Websites </li></ul><ul><li>Newspaper Advertisements </li></ul><ul><li>Direct Mail  </...
Visual Syntax Dead Zone Call to Action
Leverage the Internet <ul><li>Effective Website   </li></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Sales Copy </li>...
Quick Website Tips – Design <ul><li>Domain Names – Keyword Domains </li></ul><ul><li>Effective Sales Copy </li></ul><ul><l...
<ul><li>CREATE IT: </li></ul><ul><li>Get Ranked: Search Engines </li></ul><ul><li>Opt-in E-zines Newsletters </li></ul><ul...
<ul><li>BUY IT: </li></ul><ul><li>P ay- P er- C lick Advertising (PPC) – Google Adwords, Yahoo Search Marketing and others...
<ul><li>BORROW IT:  (share resources) </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>Cross-promotions / Fusion Ma...
ACTION STEPS What Are You Going to Do Now?
Why Your Customers  Do Business With You? U.S.P.   Unique Selling Propositions
3 Steps to Defining Your U.S.P. Unique Selling Proposition <ul><li>Step 1:  Ask yourself… </li></ul><ul><ul><li>What is my...
Take Action! BONUS MATERIALS 17 Strategies That Improve Results Sponsored by  The Richwood Banking Company www.RichwoodBan...
17 Strategies That Improve Results <ul><li>Review your past marketing & publicity efforts </li></ul><ul><li>Have a marketi...
17 Strategies That Improve Results <ul><li>Dedicate specific time and effort to marketing each day. </li></ul><ul><li>Defi...
17 Strategies That Improve Results <ul><li>Improve your copywriting skills. </li></ul><ul><li>Become Internet savvy  – dom...
17 Strategies That Improve Results <ul><li>Understand WHY your customers do business with you.  </li></ul><ul><li>Create a...
17 Strategies That Improve Results <ul><li>Understand your financial statements. –  “You don’t go broke making a profit” <...
CONTACT FORD SAEKS at  Ford Saeks Prime Concepts Group, Inc. 1807 S. Eisenhower St. Wichita, KS 67209 1-800-946-7804  1-(3...
PrimeConcepts.com/events/richwoodban k
Merchant Capture Services <ul><li>Benefits to Your Business: </li></ul><ul><li>Save time and money by eliminating the dail...
“ Experience the Difference ”  Richwood Banking Company Call (740) 943-2317 or visit us Online at www.RichwoodBank.com
Visit The Richwood Banking Company Online at :   www.RichwoodBank.com
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Innovative Marketing For Small Business - Richwood Bank Appreciation Meeting

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Ford Saeks presents for The Richwood Banking Company in Richwood Ohio to Local Businesses on Profit-Rich Marketing

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  • Please reserve a seat for Bob Oberlin and Avanelle Oberlin at the presentation on March 23, 2010 at Karen's Event Center with speaker Ford Sachs.

    Thankj you,

    Avanelle Oberlin
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  • If you're looking for an expert to present to your company conference, association meeting or trade show on Business Success, Direct Marketing, Improving Profits and Increasing Sales visit www.primeconcepts.com I can help you find, attract and keep your customers through innovative campaigns, consulting, keynotes and seminars. -- Ford Saeks
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  • (c) MMVIII Ford Saeks, Prime Concepts Group Inc. Richwood Banking Company Appreciation Luncheon
  • Innovative Marketing For Small Business - Richwood Bank Appreciation Meeting

    1. 1. Visit www.PrimeConcepts.com
    2. 2. Innovative Marketing Mastery: How to Improve Your Advertising, Publicity, and Your Profits! Sponsored by The Richwood Banking Company www.RichwoodBank.com Presented by: Ford Saeks , Prime Concepts Group Inc.
    3. 3. ? What is your Biggest Marketing Challenge?
    4. 4. Ford Saeks… Just a punk kid
    5. 5. My Outcome… To Help You Add Value and Increase Your Profits!
    6. 6. Get the Slides & Bonus Materials At: PrimeConcepts.com/events/richwoodbank
    7. 7. Creating Your Marketing Mindset
    8. 8. <ul><li>M ESSAGE – “Why?” </li></ul><ul><li>M ARKET – “Who?” </li></ul><ul><li>M ETHODS – “How?” </li></ul>THE POWER IS IN THE MIX! Ford’s PSP Method To Improve Results!
    9. 9. People respond to benefits! <ul><li>Features </li></ul><ul><li>You </li></ul><ul><li>Product / Service </li></ul><ul><li>your Company </li></ul>Creating Benefit Messages <ul><li>Benefits </li></ul><ul><li>Emotional State </li></ul><ul><li>Feeling of “Why” </li></ul><ul><li>Intangible </li></ul>Converting Features into Benefits : “ You Get…” or Ask “Which Means?”
    10. 10. <ul><li>Create Interest using Emotion </li></ul><ul><li>Unique Message to Target Audience </li></ul><ul><li>Headlines & Action Steps </li></ul>Improving Your Copywriting Skills
    11. 11. Marketing Methods <ul><li>PAID – Advertising </li></ul><ul><li>FREE – Publicity </li></ul>
    12. 12. <ul><li>Brochures </li></ul><ul><li>Websites </li></ul><ul><li>Newspaper Advertisements </li></ul><ul><li>Direct Mail </li></ul><ul><li>Email Campaigns </li></ul><ul><li>Radio & TV Scripts </li></ul><ul><li>Packaging </li></ul>HOT SEAT Volunteers?
    13. 13. Visual Syntax Dead Zone Call to Action
    14. 14. Leverage the Internet <ul><li>Effective Website </li></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Sales Copy </li></ul></ul><ul><ul><li>S.E.O. (Search Engine Optimization ) </li></ul></ul>
    15. 15. Quick Website Tips – Design <ul><li>Domain Names – Keyword Domains </li></ul><ul><li>Effective Sales Copy </li></ul><ul><li>Visual Syntax & Redundant Navigation </li></ul><ul><li>Audio & Video Flash } Sample Selling </li></ul><ul><li>Action Steps on Every Page! </li></ul>
    16. 16. <ul><li>CREATE IT: </li></ul><ul><li>Get Ranked: Search Engines </li></ul><ul><li>Opt-in E-zines Newsletters </li></ul><ul><li>Viral Marketing Elements </li></ul><ul><li>Publicity / Special Reports / Free Articles </li></ul><ul><li>Place Your Content on Other Sites, Blogs </li></ul><ul><li>Social Media Marketing – Myspace.com, Facebook.com, Youtube.com </li></ul>Main Methods of Getting Traffic:
    17. 17. <ul><li>BUY IT: </li></ul><ul><li>P ay- P er- C lick Advertising (PPC) – Google Adwords, Yahoo Search Marketing and others. </li></ul><ul><li>E-zines – Pay for Advertising Listings </li></ul><ul><li>Banner Advertising </li></ul><ul><li>Traditional Marketing / Direct Marketing </li></ul>Main Methods of Getting Traffic:
    18. 18. <ul><li>BORROW IT: (share resources) </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>Cross-promotions / Fusion Marketing </li></ul><ul><li>Strategic Partnerships </li></ul><ul><li>Joint Ventures </li></ul>Main Methods of Getting Traffic:
    19. 19. ACTION STEPS What Are You Going to Do Now?
    20. 20. Why Your Customers Do Business With You? U.S.P. Unique Selling Propositions
    21. 21. 3 Steps to Defining Your U.S.P. Unique Selling Proposition <ul><li>Step 1: Ask yourself… </li></ul><ul><ul><li>What is my business really good at? </li></ul></ul><ul><ul><li>What aspect of my business is totally unique? </li></ul></ul><ul><ul><li>What do I provide that no other competitor does? </li></ul></ul><ul><li>Step 2: Ask someone else… </li></ul><ul><ul><li>Ask a client or customer why they selected you? </li></ul></ul><ul><ul><li>What is it about your company, service or products that they like? </li></ul></ul><ul><li>Step 3: Imagine you're the customer… </li></ul><ul><ul><li>Come up with a reason to do business with your company, and then ask yourself… 'So what?' </li></ul></ul><ul><ul><li>Keep asking yourself this question until you've generated something very unique and special. </li></ul></ul>
    22. 22. Take Action! BONUS MATERIALS 17 Strategies That Improve Results Sponsored by The Richwood Banking Company www.RichwoodBank.com Presented by: Ford Saeks , Prime Concepts Group Inc.
    23. 23. 17 Strategies That Improve Results <ul><li>Review your past marketing & publicity efforts </li></ul><ul><li>Have a marketing plan & marketing calendar. </li></ul><ul><li>Build and protect your customer lists. </li></ul><ul><li>Test >> Track >> Modify >> Repeat Success </li></ul>
    24. 24. 17 Strategies That Improve Results <ul><li>Dedicate specific time and effort to marketing each day. </li></ul><ul><li>Define profitable combinations of your Messages >> Markets >> Methods . </li></ul><ul><li>Develop your creativity to recognize new opportunities. </li></ul>
    25. 25. 17 Strategies That Improve Results <ul><li>Improve your copywriting skills. </li></ul><ul><li>Become Internet savvy – domains, communications, interactivity, training, promotion, follow-up, automation. </li></ul><ul><li>Create an idea file – hall of fame, hall of shame. </li></ul>
    26. 26. 17 Strategies That Improve Results <ul><li>Understand WHY your customers do business with you. </li></ul><ul><li>Create a prosperity marketing mindset – overwhelming belief in your products & services. </li></ul><ul><li>Increase your visibility – communicate to your customers at least once a month. </li></ul>
    27. 27. 17 Strategies That Improve Results <ul><li>Understand your financial statements. – “You don’t go broke making a profit” </li></ul><ul><li>Bundles and up-sells. Increase sales 20 to 30% or more. What could you offer? </li></ul><ul><li>Fusion Marketing. Who else reaches the same customers you want to reach? </li></ul><ul><li>Improve your skills – hour of power. </li></ul>
    28. 28. CONTACT FORD SAEKS at Ford Saeks Prime Concepts Group, Inc. 1807 S. Eisenhower St. Wichita, KS 67209 1-800-946-7804 1-(316) 942-1111 www.PrimeConcepts.com www.PrimeConcepts.com/testimonialform.html Take Action!
    29. 29. PrimeConcepts.com/events/richwoodban k
    30. 30. Merchant Capture Services <ul><li>Benefits to Your Business: </li></ul><ul><li>Save time and money by eliminating the daily or weekly trip to the branch </li></ul><ul><li>Improve cash flow by depositing large dollar items immediately </li></ul><ul><li>Improve management control. </li></ul><ul><li>Owners and supervisors can review images and deposits, and set the degree of approval required. </li></ul><ul><li>Visit one of our Richwood Banking Company locations for details on how it can help YOUR BUSINESS… </li></ul>
    31. 31. “ Experience the Difference ” Richwood Banking Company Call (740) 943-2317 or visit us Online at www.RichwoodBank.com
    32. 32. Visit The Richwood Banking Company Online at : www.RichwoodBank.com

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