• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Innovative Marketing For Small Business - Richwood Bank Appreciation Meeting
 

Innovative Marketing For Small Business - Richwood Bank Appreciation Meeting

on

  • 4,154 views

Ford Saeks presents for The Richwood Banking Company in Richwood Ohio to Local Businesses on Profit-Rich Marketing

Ford Saeks presents for The Richwood Banking Company in Richwood Ohio to Local Businesses on Profit-Rich Marketing

Statistics

Views

Total Views
4,154
Views on SlideShare
4,143
Embed Views
11

Actions

Likes
10
Downloads
0
Comments
3

2 Embeds 11

http://www.slideshare.net 8
http://www.linkedin.com 3

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

13 of 3 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Please reserve a seat for Bob Oberlin and Avanelle Oberlin at the presentation on March 23, 2010 at Karen's Event Center with speaker Ford Sachs.

    Thankj you,

    Avanelle Oberlin
    Are you sure you want to
    Your message goes here
    Processing…
  • 1
    Are you sure you want to
    Your message goes here
    Processing…
  • If you're looking for an expert to present to your company conference, association meeting or trade show on Business Success, Direct Marketing, Improving Profits and Increasing Sales visit www.primeconcepts.com I can help you find, attract and keep your customers through innovative campaigns, consulting, keynotes and seminars. -- Ford Saeks
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • (c) MMVIII Ford Saeks, Prime Concepts Group Inc. Richwood Banking Company Appreciation Luncheon

Innovative Marketing For Small Business - Richwood Bank Appreciation Meeting Innovative Marketing For Small Business - Richwood Bank Appreciation Meeting Presentation Transcript

  • Visit www.PrimeConcepts.com
  • Innovative Marketing Mastery: How to Improve Your Advertising, Publicity, and Your Profits! Sponsored by The Richwood Banking Company www.RichwoodBank.com Presented by: Ford Saeks , Prime Concepts Group Inc.
  • ? What is your Biggest Marketing Challenge?
  • Ford Saeks… Just a punk kid
  • My Outcome… To Help You Add Value and Increase Your Profits!
  • Get the Slides & Bonus Materials At: PrimeConcepts.com/events/richwoodbank
  • Creating Your Marketing Mindset
    • M ESSAGE – “Why?”
    • M ARKET – “Who?”
    • M ETHODS – “How?”
    THE POWER IS IN THE MIX! Ford’s PSP Method To Improve Results!
  • People respond to benefits!
    • Features
    • You
    • Product / Service
    • your Company
    Creating Benefit Messages
    • Benefits
    • Emotional State
    • Feeling of “Why”
    • Intangible
    Converting Features into Benefits : “ You Get…” or Ask “Which Means?”
    • Create Interest using Emotion
    • Unique Message to Target Audience
    • Headlines & Action Steps
    Improving Your Copywriting Skills
  • Marketing Methods
    • PAID – Advertising
    • FREE – Publicity
    • Brochures
    • Websites
    • Newspaper Advertisements
    • Direct Mail
    • Email Campaigns
    • Radio & TV Scripts
    • Packaging
    HOT SEAT Volunteers?
  • Visual Syntax Dead Zone Call to Action
  • Leverage the Internet
    • Effective Website
      • Design
      • Sales Copy
      • S.E.O. (Search Engine Optimization )
  • Quick Website Tips – Design
    • Domain Names – Keyword Domains
    • Effective Sales Copy
    • Visual Syntax & Redundant Navigation
    • Audio & Video Flash } Sample Selling
    • Action Steps on Every Page!
    • CREATE IT:
    • Get Ranked: Search Engines
    • Opt-in E-zines Newsletters
    • Viral Marketing Elements
    • Publicity / Special Reports / Free Articles
    • Place Your Content on Other Sites, Blogs
    • Social Media Marketing – Myspace.com, Facebook.com, Youtube.com
    Main Methods of Getting Traffic:
    • BUY IT:
    • P ay- P er- C lick Advertising (PPC) – Google Adwords, Yahoo Search Marketing and others.
    • E-zines – Pay for Advertising Listings
    • Banner Advertising
    • Traditional Marketing / Direct Marketing
    Main Methods of Getting Traffic:
    • BORROW IT: (share resources)
    • Affiliate Marketing
    • Cross-promotions / Fusion Marketing
    • Strategic Partnerships
    • Joint Ventures
    Main Methods of Getting Traffic:
  • ACTION STEPS What Are You Going to Do Now?
  • Why Your Customers Do Business With You? U.S.P. Unique Selling Propositions
  • 3 Steps to Defining Your U.S.P. Unique Selling Proposition
    • Step 1: Ask yourself…
      • What is my business really good at?
      • What aspect of my business is totally unique?
      • What do I provide that no other competitor does?
    • Step 2: Ask someone else…
      • Ask a client or customer why they selected you?
      • What is it about your company, service or products that they like?
    • Step 3: Imagine you're the customer…
      • Come up with a reason to do business with your company, and then ask yourself… 'So what?'
      • Keep asking yourself this question until you've generated something very unique and special.
  • Take Action! BONUS MATERIALS 17 Strategies That Improve Results Sponsored by The Richwood Banking Company www.RichwoodBank.com Presented by: Ford Saeks , Prime Concepts Group Inc.
  • 17 Strategies That Improve Results
    • Review your past marketing & publicity efforts
    • Have a marketing plan & marketing calendar.
    • Build and protect your customer lists.
    • Test >> Track >> Modify >> Repeat Success
  • 17 Strategies That Improve Results
    • Dedicate specific time and effort to marketing each day.
    • Define profitable combinations of your Messages >> Markets >> Methods .
    • Develop your creativity to recognize new opportunities.
  • 17 Strategies That Improve Results
    • Improve your copywriting skills.
    • Become Internet savvy – domains, communications, interactivity, training, promotion, follow-up, automation.
    • Create an idea file – hall of fame, hall of shame.
  • 17 Strategies That Improve Results
    • Understand WHY your customers do business with you.
    • Create a prosperity marketing mindset – overwhelming belief in your products & services.
    • Increase your visibility – communicate to your customers at least once a month.
  • 17 Strategies That Improve Results
    • Understand your financial statements. – “You don’t go broke making a profit”
    • Bundles and up-sells. Increase sales 20 to 30% or more. What could you offer?
    • Fusion Marketing. Who else reaches the same customers you want to reach?
    • Improve your skills – hour of power.
  • CONTACT FORD SAEKS at Ford Saeks Prime Concepts Group, Inc. 1807 S. Eisenhower St. Wichita, KS 67209 1-800-946-7804 1-(316) 942-1111 www.PrimeConcepts.com www.PrimeConcepts.com/testimonialform.html Take Action!
  • PrimeConcepts.com/events/richwoodban k
  • Merchant Capture Services
    • Benefits to Your Business:
    • Save time and money by eliminating the daily or weekly trip to the branch
    • Improve cash flow by depositing large dollar items immediately
    • Improve management control.
    • Owners and supervisors can review images and deposits, and set the degree of approval required.
    • Visit one of our Richwood Banking Company locations for details on how it can help YOUR BUSINESS…
  • “ Experience the Difference ” Richwood Banking Company Call (740) 943-2317 or visit us Online at www.RichwoodBank.com
  • Visit The Richwood Banking Company Online at : www.RichwoodBank.com