Komunikacijska miopija: a gdje je tu cijela slika? - Dejan Vercic

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Komunikacijska miopija: a gdje je tu cijela slika? - Dejan Vercic

  1. 1. Komunikacijska miopija:a gdje je tu cijela slika?Dejan Verčič, FDV, Univerza v LjubljaniPROACTIVE, regionalna konferencija o odnosima s javnošću23.-25. maj 2013, Hotel Monument, Kozara (BiH)
  2. 2. Što je ECOPSI? www.ecopsi.org.ukEuropean Communication ProfessionalsSkills and Innovation Programme Financira EU (ERASMUS 2011 RefNo: 517691-LLP-1-2011-1-UK-ERASMUS-ECUE R. Tench (UK), A. Zerfass (D), P.Verhoeven (NL), D. Verčič (SI),A. Okey (TR) www.ecopsi.org.uk
  3. 3. osobineznanjavještine kompetencije
  4. 4. Competency Knowledge Skills Personal attributesHard Soft (human andconceptual)Counselling (buildrelationships, consulting,coaching)LanguagesIntercultural theory andissuesLearning curves of co-workersPersonality profilesDiversityConsultingConsensus buildingNegotiationTeam buildingConflict resolutionPersuasive communicationMotivationEmpathyTrustworthinessTeam minded (worker)NegotiationSympatheticPolitical intuitionAuthenticityIntegrityParticipativeSociableAuthorityCalmnessSelf-criticismResponsivenessSelf awarenessHumourOrganising/executing(planning, making it happen)Corporate strategyFinancial systemsPlanning systemsProject managementWriting StrategyPlanningProjectmanagementTime managementAdministrationOrganisational skillsStrategic thinkingPlanningDecision makingComposureEnergyCompetitiveLeadershipEnthusiasmSelf-relianceMulti-taskingProactivityAgility/FlexibilityResults orientationManaging (cross functionalawareness, business focus)ManagementEconomicsBrandingLawKnowledge about ownorganisationBusiness systemsGeneral knowledgeRisk managementStakeholder managementPublic affairs/politicaldynamicsMapping(organisationalnetwork systems)LeadershipNegotiationInfluencingDelegatingConfidenceGlobal and strategic visionDiplomacyExperienceCourageDaring/Risk Taking (and being willing to fail and learnfrom this)
  5. 5. Performing and creating (crafte.g. writing, design,presentation)New technologiesCommunication processesWeb 2.0 tools and effects onorganisationalcommunicationMedia systems andstructuresIntercultural aspects ofcommunication messagesand productsGlobal media environmentWritingEditingDesign skillsComputer writingskillsMulti media skillsVisioningCommunicationPresentationCreative problem solvingStory tellingCommunicativeEntrepreneurialPolyvalence/supporting diverse and differingperceptionsInitiativeLifelong learnerInnovative and creativeEnquiringOpennessAnalysing/interpreting(research, listening)Research and analysismethodsHuman Resources (HR)policies and links tocommunicationPrediction/forecastingMonitoring toolsWeb monitoring toolsListening, understanding andinterpreting trends, linkingthem to business strategiesRecognising trendsCritical thinkingReadingcomprehensionResearchForecastingListeningCuriosityQuestioningSupporting/guiding (visionand standards, ethics,developing others)Corporate governanceEthics/ethical frameworksLegal issuesVisioning Ethical and socially responsibleAuthorityIntegrityHonestyInfluenceReputationSincerityObjectivitySensitivity/humanity
  6. 6. Specialisti iz općeg komuniciranjaZNANJE:poznavanjeorganizacijeOSOBINA:integritetaVJEŠTINA:strateškorazmišljanje

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