Komunikacijska miopija: a gdje je tu cijela slika? - Dejan Vercic
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Komunikacijska miopija: a gdje je tu cijela slika? - Dejan Vercic

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Komunikacijska miopija: a gdje je tu cijela slika? - Dejan Vercic Komunikacijska miopija: a gdje je tu cijela slika? - Dejan Vercic Presentation Transcript

  • Komunikacijska miopija:a gdje je tu cijela slika?Dejan Verčič, FDV, Univerza v LjubljaniPROACTIVE, regionalna konferencija o odnosima s javnošću23.-25. maj 2013, Hotel Monument, Kozara (BiH)
  • Što je ECOPSI? www.ecopsi.org.ukEuropean Communication ProfessionalsSkills and Innovation Programme Financira EU (ERASMUS 2011 RefNo: 517691-LLP-1-2011-1-UK-ERASMUS-ECUE R. Tench (UK), A. Zerfass (D), P.Verhoeven (NL), D. Verčič (SI),A. Okey (TR) www.ecopsi.org.uk
  • osobineznanjavještine kompetencije
  • Competency Knowledge Skills Personal attributesHard Soft (human andconceptual)Counselling (buildrelationships, consulting,coaching)LanguagesIntercultural theory andissuesLearning curves of co-workersPersonality profilesDiversityConsultingConsensus buildingNegotiationTeam buildingConflict resolutionPersuasive communicationMotivationEmpathyTrustworthinessTeam minded (worker)NegotiationSympatheticPolitical intuitionAuthenticityIntegrityParticipativeSociableAuthorityCalmnessSelf-criticismResponsivenessSelf awarenessHumourOrganising/executing(planning, making it happen)Corporate strategyFinancial systemsPlanning systemsProject managementWriting StrategyPlanningProjectmanagementTime managementAdministrationOrganisational skillsStrategic thinkingPlanningDecision makingComposureEnergyCompetitiveLeadershipEnthusiasmSelf-relianceMulti-taskingProactivityAgility/FlexibilityResults orientationManaging (cross functionalawareness, business focus)ManagementEconomicsBrandingLawKnowledge about ownorganisationBusiness systemsGeneral knowledgeRisk managementStakeholder managementPublic affairs/politicaldynamicsMapping(organisationalnetwork systems)LeadershipNegotiationInfluencingDelegatingConfidenceGlobal and strategic visionDiplomacyExperienceCourageDaring/Risk Taking (and being willing to fail and learnfrom this)
  • Performing and creating (crafte.g. writing, design,presentation)New technologiesCommunication processesWeb 2.0 tools and effects onorganisationalcommunicationMedia systems andstructuresIntercultural aspects ofcommunication messagesand productsGlobal media environmentWritingEditingDesign skillsComputer writingskillsMulti media skillsVisioningCommunicationPresentationCreative problem solvingStory tellingCommunicativeEntrepreneurialPolyvalence/supporting diverse and differingperceptionsInitiativeLifelong learnerInnovative and creativeEnquiringOpennessAnalysing/interpreting(research, listening)Research and analysismethodsHuman Resources (HR)policies and links tocommunicationPrediction/forecastingMonitoring toolsWeb monitoring toolsListening, understanding andinterpreting trends, linkingthem to business strategiesRecognising trendsCritical thinkingReadingcomprehensionResearchForecastingListeningCuriosityQuestioningSupporting/guiding (visionand standards, ethics,developing others)Corporate governanceEthics/ethical frameworksLegal issuesVisioning Ethical and socially responsibleAuthorityIntegrityHonestyInfluenceReputationSincerityObjectivitySensitivity/humanity
  • Specialisti iz općeg komuniciranjaZNANJE:poznavanjeorganizacijeOSOBINA:integritetaVJEŠTINA:strateškorazmišljanje