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  • 1. Digital and Social Media ClassSocial TechnologyLSPR Summer Workshop 2012By Andi Primaretha, M.Si
  • 2. Nama : Andi PrimarethaPosition : Social Media Head at VCEmail : andi.primaretha@gmail.comTwitter : @primarethaInstagram : @primarethaBlog : virtual.co.id/blogPhone : 08151817144
  • 3. 3.337 views31 comments
  • 4. Emerging Trends• Social Web(Facebook & Twitter)• Social Intelligence(Social Monitoring)• Social Organization• Social TV• Social Game• Social Network Analysis
  • 5. What’s the difference??
  • 6. Information Networking Social Networking Desired Identity Real Identity
  • 7. Social InterestGraph Graph
  • 8. Who You KnowWhat You Like
  • 9. Social Graph
  • 10. FamilyFriends on Friends on High Campus School MeColleagues Neighbors Coworkers
  • 11. How aboutInterest Graph??
  • 12. Ambil peranmu di Kelas InspirasiHari Inspirasi: 25 April 2012Serentak diadakan di 25 SD diJakarta dan sekitarnya"Langkah menjadi panutan, Ujarmenjadi pengetahuan,Pengalaman menjadi inspirasi"Kriteria:1. Memiliki pengalaman bekerjaminimal 1 tahun.2. Bersedia cuti pada HariInspirasi.
  • 13. Interest GraphInterest Interest Graph Graph Social Graph
  • 14. Interest GraphSocial LocationGraph Graph Personal Graph
  • 15. GamificationAugmented Reality SoLoMo
  • 16. Augmented Reality
  • 17. Geosocial AugmentedNetworking Reality
  • 18. www.wikitude.com
  • 19. Future of Augmented Reality Browser
  • 20. Don’t TellDon’t Show but Play!
  • 21. Areas of Gamification
  • 22. What is Gamification?“ Gamification applies the mechanics of gaming to non-game activities to change people’s behavior”
  • 23. Game Mechanics & Game Dynamics• Game Mechanics The various actions, behaviors, and control mechanisms that are used to “gamify” an activity – the aspects that, taken together, create a compelling, engaging user experience.• Game Dynamics The compelling, motivational nature of the experience is, in turn, the result of desires and motivations.
  • 24. Game Mechanics & Game DynamicsGame Mechanics Game Dynamics• Points • Reward• Levels • Status• Challenges • Achievement• Virtual goods and spaces • Self-expression• Leaderboards • Competition• Gifts and charity • Altruism The Rules The Fun
  • 25. Points as Reward
  • 26. Levels as Status
  • 27. Challenges for Achievement
  • 28. Virtual goods and spaces as Self- Expression
  • 29. Leaderboards as Competition
  • 30. Gifts and Charity for Altruism
  • 31. Worldwide Fanpage
  • 32. Local Fanpage
  • 33. www.facebook.com/about/timeline
  • 34. Facebook Timeline for Fanpage
  • 35. Pinned PostsImportant posts can be“pinned” to the top of pageand it will last for 7 days.Size are 846 x 403 pixels.
  • 36. Starred Posts (More Visuals)The space is much larger and gives a heavier focus to the visual (postswith eye-catching pictures).
  • 37. MilestonesUse the star feature to save posts and stories you love, and add milestonesby clicking on the center line or adding them in where you would post dailycontent.
  • 38. Twitter Heat Map: http://aworldoftweets.frogdesign.com/@ Indonesia 3rd most active country Twitter Twitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available.
  • 39. Twitter Heat Map: http://aworldoftweets.frogdesign.com/ 3rd most active country Currently, it is estimated that Indonesian produce around of all tweets globally 15%
  • 40. 17.00% Twitter: Indonesian does not stop 16.00% tweeting on weekends 15.00% 14.00% 13.00% Tweets 12.00% 11.00% 10.00% 9.00% Monday Tuesday Wednesday Thursday Friday Saturday SundayAverage tweets per day: 1,293,131 tweetsTotal tweets in 6 months: 234,056,721 tweetsSource: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 http://salingsilang.com
  • 41. 7.00%6.00% Jan - Jun5.00%4.00% Avg. 53,8803.00% tweets/hour2.00%1.00% Avg. 3.8m0.00% account / month7.00% Early morning: 11%6.00% Morning: 30%5.00% Jan – Mar Afternoon: 26%4.00% Night time: 33%3.00%2.00%1.00%0.00%Hourly tweets of Indonesian usersSource: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 http://salingsilang.com
  • 42. 13.30% 11.68% 11.31% 10.34% 10.02% 9.15% Check out Indonesia live tweets map at 7.75% http://salingsilang.com/petatwit 6.53% 6.05% 5.54% 2.88% 2.24% 1.14% 0.94% 0.67% 0.19% 0.16% 0.10% 0.02% Top cities in Indonesia that tweets Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 http://salingsilang.com
  • 43. API Apps, 0.92% Web, 12.10%Mobile, 86.98%Choice of Twitter Platform: Jan - Jun 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
  • 44. TwitterMobile ApplicationsSource: SalingSilang.com
  • 45. Is Social Media a NewAddiction?
  • 46. What’s the difference??
  • 47. “EVERYONE HAS INFLUENCE”
  • 48. Who is influential in social network?
  • 49. Influencer Marketing• Market Reach• Quantity of Impact• Quality of Impact• Closeness to Decision
  • 50. What’s your Klout Score?
  • 51. Brand and CelebrityMedia
  • 52. 1. True Reach2. Amplification Probability3. Network Impact
  • 53. How far has your content been spread across Twitter?
  • 54. How likely are you to be retweeted?Are your tweets effective generating new followers?
  • 55. How influential are the people who interact with you?
  • 56. What’s yourKlout Style?
  • 57. Real-Time Klout Score on Twitter Timeline
  • 58. Engage with potential influencer
  • 59. Social Intelligence
  • 60. In 2011 the volume of available data is predicted to continue along its exponential growth curve to 1.8 zettabytes.(A zettabyte is a trillion gigabyte).
  • 61. Era of Big Data • Volume • Velocity • Variety
  • 62. Own The Data, Own The Future
  • 63. Welcoming The Conceptual AgeIndustrial Information Conceptual Age Age Age
  • 64. The Worker RevolutionTraditional Knowledge Conceptual Worker Worker Innovator
  • 65. Hindsight – Historical Data• The ability to reflect and learn from the past dataInsight – Real-Time Data• The ability to interpret and respond to the present dataForesight – Predictive Data• The ability to predict and prepare for the future data
  • 66. Social Intelligence Listening Knowledge IntelligenceShare of Media S e Trends n Interactions t Motivations Proactive Share ofConversation i Beliefs and Values m e Attitudes Innovative BehaviorsShare of Voice n t On-Going Process to capture and anticipate Social Dynamics
  • 67. Communication Knowledge Interpersonal Communication Group MassCommunication Communication
  • 68. Digital Specialist Website Strategist OnlineSocial Media Advertising Strategist Strategist
  • 69. www.virtual.co.id/blog
  • 70. Thank youAndi Primaretha, M.Si@primaretha

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