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Brand Metrics on Twitter

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Presented at Social Media Success Metrics Seminar by Virtual Consulting at Mulia Hotel on May 5th, 2011

Presented at Social Media Success Metrics Seminar by Virtual Consulting at Mulia Hotel on May 5th, 2011


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Transcript

  • 1.
  • 2. BrandMetricson Twitter
    Twitter Analytic Tools
    By AndiPrimaretha
    May 5th, 2011
  • 3. Why need to measure brand on Twitter?
  • 4. You Can’t Manage What You Can’t Measure
  • 5. Once we’re able to manage, we can optimize our Brand on Twitter
  • 6. To know what people are talking about our brand
  • 7. To get customer insights
  • 8. Tounderstandourfollowers
  • 9. The Influencers
  • 10. The Tipping Point (2000) by Malcolm Gladewell
  • 11. To monitor the competitors
  • 12.
  • 13. Basic metrics
  • 14. Followers
    Following
    Lifetime Tweets
    Total Tweets (weekly, monthly)
    Mentions
    Retweeted
    Listed
    Hashtag Campaigns
  • 15. twitter Tools for basic metric
  • 16. 1
    www.twittercounter.com
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. 2
    www.tweettronics.com
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. Total Followers X Total Tweets (brand mentions) = Impact
  • 30.
  • 31.
  • 32. conversation metrics
  • 33. Share of Voice
    Sentiment Analysis
  • 34. twitter Tools for Conversation metric
  • 35. 3
    www.tweetcloud.com
  • 36.
  • 37.
  • 38.
  • 39. 4
    www.tweettone.com
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45. influencer metrics
  • 46. Identifying Influencers
    Market Reach
    Frequency of Impact
    Quality of Impact
    Closeness to decision
  • 47. Market Reach
    Frequency / Quality of Impact
    Friends / Engagement
  • 48. twitter Tools for influencer metric
  • 49. 5
    www.klout.com
  • 50. Go to www.klout.com
    Your Twitter user name
    How many Klout Score do you get?
  • 51.
  • 52.
  • 53. 11,101 Followers
    21,096 Followers
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59. How far has your content been spread across Twitter?
  • 60. How influential are the people who interact with you?
  • 61. How likely are you to be retweeted?
    Are your tweets effective generating new followers?
  • 62.
  • 63.
  • 64. Real-Time Klout Score on Twitter Timeline
  • 65. Engage with potential influencer
  • 66. 6
    www.tweetpivot.com
  • 67.
  • 68.
  • 69.
  • 70.
  • 71. 7
    www.followerwonk.com
  • 72.
  • 73.
  • 74.
  • 75.
  • 76. Airasia and Garuda follow same 46 friends
  • 77. a
    6,585 Garuda Followers are AirAsia Customers
  • 78. AirAsia, Garuda, BataviaAir have same 328 Followers
  • 79.
  • 80. www.oneforty.com
  • 81. Twitter and Social Media Analytics Directory
  • 82.
  • 83. AndiPrimaretha
    New Media Specialist
    andi@virtual.co.id
    Twitter.com/primaretha
    Quora.com/andi-primaretha
    Thank You