User experience & design part 3
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User experience & design part 3



User experience & Design

User experience & Design



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    User experience & design part 3 User experience & design part 3 Presentation Transcript

    • Designing websites by user’s experience By Preeti Arora
    • Design is not just what it looks like and feels like. Design is how it works. Steve Jobs
      • To design an easy to use interface pay attention to what users do, not what they say. Self reported claims are unreliable, as are user speculations about future behavior… Jacob Nielson
    • It’s really hard to design products by focus groups. A lot of times people don’t know what they want until you show it to them. Steve Jobs
    • The design of good house requires an understanding of construction materials and the behavior of real humans. Give users what they actually want, not what they say they want.
    • The ability to simplify means to eliminate the unnecessary so that necessary may speak….
    • Making simple complicated is common, making the complicated simple, awesomely simple, that’s creativity….
    • Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less. Design created by preeti Arora for
    • Make your website more efficient, easier to learn and satisfying… Design created by preeti Arora for
      • Components of usability
      • Learnability – How much user can learn from the first interaction with the product, how fast user can learn to use the product
      • Efficiency – The ease of use of the product for users to accomplish their tasks.
      • Memorability – How much an ordinary user can remember the usage of the product after using it.
      • Errors – how errors are managed, prevented and recovered from to minimize loss and user frustration.
      • Satisfaction – How positive and enjoyable was the experience of the user while using the product.
      • There are two types of usability metrics that can be captured during a usability test :
      • Performance data (what actually happened)
      • Preference data (what participants thought)
      • Benefits
      • Usable systems can save money by helping to
      • increase productivity and customer satisfaction
      • increase sales and revenues
      • reduce development time and costs and maintenance costs
      • decrease training and support costs
      • User-Centered Design involves several methods, including:
      • Defining business and user goals and objectives
      • Gathering requirements
      • Evaluating design alternatives, building and testing prototypes
      • Analyzing usability problems, testing a site with users, and proposing solutions to problems
    • Eye tracking Eye tracking is a useful tool for web design. It can show what areas of a page are grabbing a user’s attention and areas that are being ignored. Eye tracking is useful in showing how a user searches for information.
    • Copy writing is interface design.
      • User centered Design is simple and a combination of :
      • Visual design
      • Interface design
      • Navigation design
      • Information design
      • Structure
      • Interactive design
      • Information Architecture
      • Scope
      • Functional Specs
      • Content
      • Strategy
      • User needs
      • Site objectives
    • Call to action Call to action in web interfaces comes in the form of clickable buttons that when clicked, perform an action (e.g. "Buy this now!") or lead to a web page with additional information (e.g. "Learn more…") that asks the user to take action. Effective call to action buttons grab the user’s attention and entice them to click.
    • User Experience Design
    • Web Design Is less about graphics and more about psychology.
    • User Interface design is to create a design that is both usable, appealing, and can be implemented ….
    • Genius is 1% inspiration and 99% perspiration. Thank you By Preeti Arora [email_address] Click here for Part 1 Click here for Part 2