0
To deliver BIG AIESEC Online
• Understanding how we can convert DATA into action;
• Achieve costumer loyalty through Product

development;
• Show that ...
• Net Promoter Score measures the loyalty that exists between a provider

and a consumer.
• It is based on a direct questi...
Between 100 and 75 = Excellence Zone

Between 50 and 0 = Improvement Zone

Between 75 and 50 = Quality Zone

Between 0 and...
 Simplicity
 Speed in the analyses
 Measurement in the long-term
 The power of the tool for the planning
 Action Plan...
 Align EPs expectations/ Enhance EPs experience
GET the data and then turn it into ACTION by:
SELF-SELECTED ISSUES
COMMENTS
NPS SCORE
RESPONSE RATE
% OF PROMOTERS
 Understand our costumers concern/ Focus the issues of our product we

need to improve
GET the data and then turn it into ACTION by:
SELF-SELECTED ISSUES
COMMENTS
NPS SCORE
RESPONSE RATE
% OF PROMOTERS
 First of all cantact EPs who have already realized;
 Make sure they understood the purpose of the tool and track if the...
 First of all cantact trainees who have already realized;
 Make sure they understood the purpose of the tool and track i...
 Analyses the DATA that we have and reflect about what is your role on that

delivered experience;
Remember that you are ...
EXAMPLE: Mariazinha (EP) is insatisfied: she showed a problem in her X
Was OGX delivery problem at the follow-up moment? W...
USE THE TOOL
MAKE SURE YOU UNDERSTOOD HOW IT WORKS
MAKE SURE YOUR MEMBERS KNOW ABOUT WHAT
IS HAPPENING AND OUR MAIN ISSUES
Thank you!
Product development - to deliver big aiesec online
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Transcript of "Product development - to deliver big aiesec online"

  1. 1. To deliver BIG AIESEC Online
  2. 2. • Understanding how we can convert DATA into action; • Achieve costumer loyalty through Product development; • Show that we can enhance and improve costumers experience by keeping in contact with them.
  3. 3. • Net Promoter Score measures the loyalty that exists between a provider and a consumer. • It is based on a direct question: How likely are you to recommend our company/product/service to your friends?
  4. 4. Between 100 and 75 = Excellence Zone Between 50 and 0 = Improvement Zone Between 75 and 50 = Quality Zone Between 0 and -100 = Danger Zone
  5. 5.  Simplicity  Speed in the analyses  Measurement in the long-term  The power of the tool for the planning  Action Planning to Increase Number of Costumers (Sales)  Success experiences of giants as reference for our brand Some companies using NPS:
  6. 6.  Align EPs expectations/ Enhance EPs experience
  7. 7. GET the data and then turn it into ACTION by: SELF-SELECTED ISSUES COMMENTS NPS SCORE RESPONSE RATE % OF PROMOTERS
  8. 8.  Understand our costumers concern/ Focus the issues of our product we need to improve
  9. 9. GET the data and then turn it into ACTION by: SELF-SELECTED ISSUES COMMENTS NPS SCORE RESPONSE RATE % OF PROMOTERS
  10. 10.  First of all cantact EPs who have already realized;  Make sure they understood the purpose of the tool and track if they answear;  Remember to always send CostumerGauge links to new Eps and explain the importance and needy;  Remember to analysis if the number of responses is representativity before judging our resultes (response rate)  ANALYSES, REFLECT ABOUT THE YOU WILL GET >>>> data into ACTION
  11. 11.  First of all cantact trainees who have already realized;  Make sure they understood the purpose of the tool and track if they answear;  Remember to always send CostumerGauge links to new trainees at the very first moment of the X and explain the importance and needy;  DON’T FEEL DESPERATE/BLESSED before analysis if the number of responses is representativity to judge our resultes (response rate);  ANALYSES, REFLECT ABOUT WHAT YOU GOT >>>> data into ACTION
  12. 12.  Analyses the DATA that we have and reflect about what is your role on that delivered experience; Remember that you are an AIESEC Ambassador and member after all, your MoS is to deliver exchanges. Take the feeling that you’re responsible too about what’s going on, even If it is not working as weel as could be. ARE CHANGING  GUARANTEE THINGS ARE GETTING BETTER, You are responsible for that as a member and much much more as a manager. Your role is to develop your members and deliver experiences with quality, dont miss your main purpose in AIESEC: BE A CHANGE AGENT!!
  13. 13. EXAMPLE: Mariazinha (EP) is insatisfied: she showed a problem in her X Was OGX delivery problem at the follow-up moment? Was an alignment problem of the benefits that we offer in sales sector? Or was a problem on the payment moment?? Oh, Finances did not gave her money back because the photos that she sent to AIESEC Maceió didnt have the quality required and OGX sector had not aligned it could happen...
  14. 14. USE THE TOOL MAKE SURE YOU UNDERSTOOD HOW IT WORKS MAKE SURE YOUR MEMBERS KNOW ABOUT WHAT IS HAPPENING AND OUR MAIN ISSUES
  15. 15. Thank you!
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