Emerging Markets

1,000 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,000
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
30
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Emerging Markets

  1. 1. Digital Inclusion: The Brazilian experience Emerging Markets Priscila Grison
  2. 2. <ul><li>WHAT </li></ul><ul><li>IS </li></ul><ul><li>THE </li></ul><ul><li>CORRECT </li></ul><ul><li>SIDE ? </li></ul>
  3. 3. <ul><li>About Brazil </li></ul><ul><li>Internet in Brazil </li></ul><ul><li>Telecoms in Brazil </li></ul><ul><li>Digital Inclusion </li></ul>
  4. 4. About Brazil <ul><li>5 th biggest country </li></ul><ul><li>6 th largest economy </li></ul><ul><li>Population: 191,790,000 </li></ul><ul><li>5,564 towns </li></ul><ul><li>GDP:1,3 trillion </li></ul><ul><li>Source: IBGE </li></ul>
  5. 5. 10% earn 18X more than 40% poorest
  6. 6. Demographics
  7. 7. Telecommunications 2008 10 years of privatization The only sector that has no bottlenecks to economic development in Brazil.
  8. 9. Regulatory scenario changing
  9. 10. Telecom Market Gross Revenue: R$ 158,4 billions in 2007 6,2% of GDP 42,4% of Net Revenue are taxes Brazil has the most expensive rates in Latin America.
  10. 11. Amount of time spent on the web Brazil France USA Japan Australia UK Spain Switzerland Italy 22,5 20,1 19,3 19,1 18,2 16,4 15,5 15,2 14,4
  11. 12. It’s not numbers… <ul><li>It’s a cultural change </li></ul>
  12. 13. Biggest community on Orkut 28 million users
  13. 14. Very active internet users
  14. 15. <ul><li>13,9 million active users </li></ul><ul><li>More than 40.000 twitters </li></ul><ul><li>52% read blogs daily </li></ul><ul><li>50% have already created a Blog </li></ul><ul><li>75,7% belong to a social network </li></ul>
  15. 17. Constraints <ul><li>Broadband access: </li></ul><ul><li>8,3 million </li></ul><ul><li>1/3 towns </li></ul>Only 22,9 million have internet access at home.
  16. 18. 135 million mobiles in use
  17. 19. <ul><li>2,8% use mobile web. </li></ul><ul><li>Is it a lot? </li></ul>
  18. 20. More than 3 million mobile web users. Considering instant messaging and mail, it goes to 7,3%
  19. 21. Technologies <ul><li>GSM 115.486.494 </li></ul><ul><li>CDMA 15.660.581 </li></ul><ul><li>TDMA, 2.858.369 </li></ul><ul><li>WCDMA 775.938 </li></ul><ul><li>CDMA 2000, 539.184 </li></ul>Still 10.414 analog mobiles
  20. 22. <ul><li>Pre-paid devices are popular. </li></ul><ul><li>ARPU: 20 Reais per month </li></ul>81,03 18,97
  21. 23. Personal device. It’s my identity. It’s a social symbol.
  22. 24. Features most common 100% 68% 35% 33% 29% 15% SMS internet Java Bluetooth Camera MP3 Player
  23. 25. Brazilian market share
  24. 26. Uses for digital inclusion Canal Motoboy
  25. 27. What more is needed? <ul><li>Clarity from regulatory bodies </li></ul><ul><li>Business models and pricing </li></ul><ul><li>Education and awareness </li></ul>
  26. 28. Conclusions
  27. 29. <ul><li>Thank you!!! </li></ul><ul><li>[email_address] </li></ul>

×