Information Sources for Market Analysis

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Information Sources for Market Analysis

  1. 1. Information sources for market analysis<br />Andy PriestnerKirsty Taylor<br />
  2. 2. Session Content<br /><ul><li> Searching Google effectively
  3. 3. Critical evaluation
  4. 4. Past CVP projects
  5. 5. Other Sources
  6. 6. Support</li></li></ul><li>
  7. 7. From Business Source Complete<br />and Euromonitor<br />
  8. 8. Ever seen a ‘tree octopus’?<br />
  9. 9.
  10. 10. Critical evaluation of websites<br /><ul><li> Authority – author? qualified? URL?
  11. 11. Accuracy – sources cited? evaluation?
  12. 12. Currency –last updated? broken links?
  13. 13. Objectivity –obvious bias? promotional?</li></li></ul><li><ul><li> Too many results
  14. 14. Free vs fee
  15. 15. Search issues
  16. 16. Dross
  17. 17. No indexing only keyword searching</li></li></ul><li>‘If librarians had<br />invented …’<br />
  18. 18. If librarians had invented … <br />the logo would be beige <br />rather than multi-coloured<br />it would be phenomenally difficult to log in to<br />those prudes would have blocked all the porn<br />
  19. 19. If librarians had invented … <br />it would not only point you to resources but teach you how to use them too<br />it wouldn't have such a strong brand but the information would be organised well<br />the web would be properly indexed and as a result you’d get more focused and relevant results<br />
  20. 20. Fizzy drinksCarbonated drinks<br />Carbonated beverages<br />Soda water<br />Carbonates<br />
  21. 21. Sources<br />
  22. 22. Past CVP enquiries<br />Footwear market in the UK<br />
  23. 23. Past CVP queries<br />
  24. 24. Past CVP enquiries<br />Computer software companies in Cambridgeshire<br />
  25. 25. Past CVP enquiries<br />Chinese prescription drugs market <br />
  26. 26. Tips and Tricks<br />Start broad and narrow later<br />Don’t assume zero results means it’s a ‘useless database’, more likely to be a ‘useless search’<br />Don’t get hung up on your initial search strategy/keywords – vary them<br />Use subject/index searching to obtain less, but more relevant, results <br />
  27. 27. Other Sources<br />Remember us?<br />
  28. 28. Other Sources<br />
  29. 29. Other Sources<br />
  30. 30. Market Research Reports<br />Source:www.marketresearch.com<br />It may contain everything you need to know about your research topic but, specific reports with high price tags are beyond our budget.<br />
  31. 31. Other Sources<br />Research Associations/Institutes<br />
  32. 32. Data triangulation<br />Use of more than one source to prove veracity of original source, or more than one type of data <br />
  33. 33. Support<br />
  34. 34. Support<br />
  35. 35. Support<br />Email: library@jbs.cam.ac.uk<br />Phone: 01223 339599<br />In person at the Library Desk<br />Book a 1-2-1 session for your CVP group<br />

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