Group 4 Lab Assignment 2
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Group 4 Lab Assignment 2






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Group 4 Lab Assignment 2 Group 4 Lab Assignment 2 Presentation Transcript

  • Project Two Listening and Observing
  • Location // 219 Eldridge St (corner of Stanton) New York, NY 10002
  • J & F Deli and Grocery
  • The Variables//
    • (owner/staff + clients)community
    • +
    • (inside bodega + outside bodega)environment
    • =
    • that’s what we are finding out!
  • The Interviews// Listen
    • What? Where? When? How? How much? How often? Since when?Like it?
    • Change it? Improve it?Hate it?etc. etc. etc.
    • The Interviewees//
    • - 5 men
    • - All have lived in the Neighborhood their whole lives.
    • - All are of Puerto Rican or Dominican heritage.
    • - They either work at the bodega or shop there everyday.
  • Interview one// Roberto Teilera
    • Roberto Teilera, Dominican Republic
    • Q. - How often do you Shop here?
    • A. - Everyday
    • Q. - What’s your Favorite thing to eat here?
    • A. - Budweiser Beer, loves the beer more than anything
    • in the entire store.
    • Q. - What’s your Favorite thing to eat here?
    • A. - Breakfast- eggs, bacon, toast
    • Q. - What else do you buy here? Any groceries?
    • A. - No. Only Beer.
    • Q. - Would You Want Any healthier choices in the bodega?
    • A. - No, he doesn’t want any healthier choices
  • Interview two//
    • Martin
  • Martin- Puerto Rican
    • Q. - How often do you Shop here?
    • A. - 3 times a day
    • Q. - What’s your Favorite thing to eat here?
    • A. - Breakfast- eggs, bacon, toast
    • Q. - What do you buy here?
    • A. - Juice Drinks- Orange Juice, Grapefruit Juice, Cranberry, etc
    • Q. - Would You Want Any healthier choices in the bodega?
    • A. - He misses grapes.
  • Interview three//
    • Alberto
  • Alberto- Dominican Republic
    • - How often do you Shop here?
    • A. - Everyday.
    • Q. - What.s your Favorite thing to eat here?
    • A. - Rice and Beans, Roast Beef Sandwich.
    • Q. - What do you buy here?
    • A. - Rice and Beans, Soda.
    • - Would You Want Any healthier choices in the bodega?
    • A. - Would want better bananas, doesn’t like the ones there.
  • Interview four//
    • Owner- Roberto Rodriguez
  • Owner// Robert Rodriguez- Puerto Rican
    • Q. - What type of Food you say brings in the most profit?
    • A. - Rice and Beans , Snapples, chips, candy,etc.
    • Q. - When did you start running this bodega?
    • A. - 5 years
    • Q. - Do you feel that if there was a integration of healthier food such-as fruits and vegetables, that you business would benefit from it?
    • A. - maybe, but the chips and stuff make money. I need money.
    • Q. - What is your relationship like with the vendors that help bring the products into this bodega?
    • A. - Its good, I work with my family and friends. What more could you ask for?
    • Q - The type of customers that come in and out of here are American Spanish.
    • A. - If I had the chance to renovate, I wouldn’t, because it loses business. I have never close in 14 years.
    • Q. - If you were to have healthy food , what you want to provide?
    • A. - probably Apples and Oranges . I mean everyday new fruit comes in?
  • Video Interviews//
  • Inside the bodega// Observe
    • How is the stock arranged? Does the produce look fresh?
    • What is the first stock that you see when you come in?
    • -etc. etc. etc
  • The produce//
    • - Fruits (Plantains,Oranges,Bananas) are stored in boxes. In which they are going old quickly. One costumer complained about the quality of the bananas. Another wanted a bigger variety of fruits.
    • - Vegetables are in the in a display refrigerator, but they are piled up and unorganized.
  • Snack Food//
    • The bodega is stuffed with snack food that piles up next to the counter.
    • There is a variety of chips, cookies, crackers, etc.
    • All these products are individually wrapped.
    • Positioned at the most prominent spots around the counter and the entrance of the bodega
    • - It can be assumed that the snack foods are some of the most popular poducts sold at the bodega.
  • Beverages//
    • Soda’s and other non-water soft drinks are placed in especially prominent, at eye level, in the refrigerators.
    • Water is situated in the back of the bodega. It is not something that is in the costumers eye field when entering the store.
    • - the bodega offers a wide array of cheap bears, that are mostly located in the front of the store.
  • The Atmosphere//
    • Everybody was very friendly.
    • Most costumers were men.
    • You could observe that the people that shop at the J&F bodega were there everyday. This implies that the bodega is a kind of hang out.
    • the bodega is well integrated in the neighborhood community that is located south of Stanton.
    • This neighborhood is mostly Puerto Rican or Dominican.
  • The Tools//
    • A camera that is small enough
    • to not get too much attention.
    • the camera should also have a
    • video function in order to record
    • video interviews.
    • A traditional set of pen and paper to make quick notes and to write down observations and answers from
    • the interviews.