Group 4 Lab Assignment 2


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Group 4 Lab Assignment 2

  1. 1. Project Two Listening and Observing
  2. 2. Location // 219 Eldridge St (corner of Stanton) New York, NY 10002
  3. 3. J & F Deli and Grocery
  4. 4. The Variables// <ul><li> </li></ul><ul><li> (owner/staff + clients)community </li></ul><ul><li> + </li></ul><ul><li>(inside bodega + outside bodega)environment </li></ul><ul><li> = </li></ul><ul><li>that’s what we are finding out! </li></ul>
  5. 5. The Interviews// Listen <ul><li>What? Where? When? How? How much? How often? Since when?Like it? </li></ul><ul><li>Change it? Improve it?Hate it?etc. etc. etc. </li></ul>
  6. 6. <ul><li>The Interviewees// </li></ul><ul><li>- 5 men </li></ul><ul><li>- All have lived in the Neighborhood their whole lives. </li></ul><ul><li>- All are of Puerto Rican or Dominican heritage. </li></ul><ul><li>- They either work at the bodega or shop there everyday. </li></ul>
  7. 7. Interview one// Roberto Teilera
  8. 8. <ul><li>Roberto Teilera, Dominican Republic </li></ul><ul><li>Q. - How often do you Shop here? </li></ul><ul><li>A. - Everyday </li></ul><ul><li>Q. - What’s your Favorite thing to eat here? </li></ul><ul><li>A. - Budweiser Beer, loves the beer more than anything </li></ul><ul><li>in the entire store. </li></ul><ul><li>Q. - What’s your Favorite thing to eat here? </li></ul><ul><li>A. - Breakfast- eggs, bacon, toast </li></ul><ul><li>Q. - What else do you buy here? Any groceries? </li></ul><ul><li>A. - No. Only Beer. </li></ul><ul><li>Q. - Would You Want Any healthier choices in the bodega? </li></ul><ul><li>A. - No, he doesn’t want any healthier choices </li></ul>
  9. 9. Interview two// <ul><li>Martin </li></ul>
  10. 10. Martin- Puerto Rican <ul><li>Q. - How often do you Shop here? </li></ul><ul><li>A. - 3 times a day </li></ul><ul><li>Q. - What’s your Favorite thing to eat here? </li></ul><ul><li>A. - Breakfast- eggs, bacon, toast </li></ul><ul><li>Q. - What do you buy here? </li></ul><ul><li>A. - Juice Drinks- Orange Juice, Grapefruit Juice, Cranberry, etc </li></ul><ul><li>Q. - Would You Want Any healthier choices in the bodega? </li></ul><ul><li>A. - He misses grapes. </li></ul>
  11. 11. Interview three// <ul><li>Alberto </li></ul>
  12. 12. Alberto- Dominican Republic <ul><li>- How often do you Shop here? </li></ul><ul><li>A. - Everyday. </li></ul><ul><li>Q. - What.s your Favorite thing to eat here? </li></ul><ul><li>A. - Rice and Beans, Roast Beef Sandwich. </li></ul><ul><li>Q. - What do you buy here? </li></ul><ul><li>A. - Rice and Beans, Soda. </li></ul><ul><li>- Would You Want Any healthier choices in the bodega? </li></ul><ul><li>A. - Would want better bananas, doesn’t like the ones there. </li></ul>
  13. 13. Interview four// <ul><li>Owner- Roberto Rodriguez </li></ul>
  14. 14. Owner// Robert Rodriguez- Puerto Rican <ul><li>Q. - What type of Food you say brings in the most profit? </li></ul><ul><li>A. - Rice and Beans , Snapples, chips, candy,etc. </li></ul><ul><li>Q. - When did you start running this bodega? </li></ul><ul><li>A. - 5 years </li></ul><ul><li>Q. - Do you feel that if there was a integration of healthier food such-as fruits and vegetables, that you business would benefit from it? </li></ul><ul><li>A. - maybe, but the chips and stuff make money. I need money. </li></ul>
  15. 15. <ul><li>Q. - What is your relationship like with the vendors that help bring the products into this bodega? </li></ul><ul><li>A. - Its good, I work with my family and friends. What more could you ask for? </li></ul><ul><li>Q - The type of customers that come in and out of here are American Spanish. </li></ul><ul><li>A. - If I had the chance to renovate, I wouldn’t, because it loses business. I have never close in 14 years. </li></ul><ul><li>Q. - If you were to have healthy food , what you want to provide? </li></ul><ul><li>A. - probably Apples and Oranges . I mean everyday new fruit comes in? </li></ul>
  16. 16. Video Interviews//
  17. 23. Inside the bodega// Observe <ul><li>How is the stock arranged? Does the produce look fresh? </li></ul><ul><li>What is the first stock that you see when you come in? </li></ul><ul><li>-etc. etc. etc </li></ul>
  18. 24. The produce// <ul><li>- Fruits (Plantains,Oranges,Bananas) are stored in boxes. In which they are going old quickly. One costumer complained about the quality of the bananas. Another wanted a bigger variety of fruits. </li></ul><ul><li>- Vegetables are in the in a display refrigerator, but they are piled up and unorganized. </li></ul>
  19. 25. Snack Food// <ul><li>The bodega is stuffed with snack food that piles up next to the counter. </li></ul><ul><li>There is a variety of chips, cookies, crackers, etc. </li></ul><ul><li>All these products are individually wrapped. </li></ul><ul><li>Positioned at the most prominent spots around the counter and the entrance of the bodega </li></ul><ul><li>- It can be assumed that the snack foods are some of the most popular poducts sold at the bodega. </li></ul>
  20. 26. Beverages// <ul><li>Soda’s and other non-water soft drinks are placed in especially prominent, at eye level, in the refrigerators. </li></ul><ul><li>Water is situated in the back of the bodega. It is not something that is in the costumers eye field when entering the store. </li></ul><ul><li>- the bodega offers a wide array of cheap bears, that are mostly located in the front of the store. </li></ul>
  21. 27. The Atmosphere// <ul><li>Everybody was very friendly. </li></ul><ul><li>Most costumers were men. </li></ul><ul><li>You could observe that the people that shop at the J&F bodega were there everyday. This implies that the bodega is a kind of hang out. </li></ul><ul><li>the bodega is well integrated in the neighborhood community that is located south of Stanton. </li></ul><ul><li>This neighborhood is mostly Puerto Rican or Dominican. </li></ul>
  22. 28. The Tools// <ul><li>A camera that is small enough </li></ul><ul><li>to not get too much attention. </li></ul><ul><li>the camera should also have a </li></ul><ul><li>video function in order to record </li></ul><ul><li>video interviews. </li></ul><ul><li>A traditional set of pen and paper to make quick notes and to write down observations and answers from </li></ul><ul><li>the interviews. </li></ul>