Group 2 Lab Assignment 3

478 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
478
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Group 2 Lab Assignment 3

  1. 1. East  Village  Gourmet   Assignment  3:  Proposals   Amanda  Isaac   Jenny  Kim   Yiling  Yeh   Jordan  Zeman  
  2. 2. Opportunity  Finding:  ObservaCons   Cons   •  Decreased  cigareFe  sales  due  to  people  quiHng   •  Preference  for  fresh  fruit  and  vegetables   •  PotenCal  tax  on  sugary  drinks   •  Not  promoCng  the  deli  well  enough   •  No  seaCng  for  customers   •  Small  store  space  with  narrow  isles   •  Healthy  food  is  not  immediately  visible   •  Prices  are  on  small  sCckers  on  products   •  Deli  menu  is  not  immediately  visible   •  On  the  same  block  as  other  food  establishments  
  3. 3. Opportunity  Finding:  ObservaCons   Pros   •   Open  24  Hours   •   Friendly  staff   •   Some  loyal  customers   •   Wide  variety  of  products   •   Clean,  nice  looking  store   •   Bright  lighCng   •   Ceiling  fans  to  help  with  summer  heat   •   Security  system   •   ATM  machine  inside  and  out   •   Large  windows  for  product  display   •   Prepared  food  available   •   Soy  opCons   •   Newspapers  for  sale   •   Located  near  transit  
  4. 4. Census Information
  5. 5. Proximity  of  other  food  suppliers  
  6. 6. Opportunity  Finding:  Brainstorming   •  Adding  seaCng  to  the  store   •  Make  the  storefront  more  aFracCve   –  Outside  seaCng  and  inside  seaCng   •  Have  healthy  opCons  be  more  of  a   •  Free  sample  days  for  deli  food   focus   •  Tote  bags  for  loyal  customers   •  Make  the  shopping  experience  easier   •  Making  the  environment  of  the  store   –  Change  the  store  layout  to  have  a  flow   more  appealing   •  Have  prices  larger   –  Music,  Video   •  Bigger  menu  for  deli   •  AdverCsing  flyers  for  local  residencies     •  Make  the  store  stand  out  from  the   •  PromoCng  the  bodega  to  students   others   •  Take  advantage  of  the  transit  
  7. 7. Opportunity  Finding:  Affinity  Map   Uniqueness   Transit   Samples   Totes   Storefront   Students   SeaCng   Engaging  Community   Keeping  Customers   Health   AdverCsing   Prices   Environment   Customer  Experience   Menu   Shopping  
  8. 8. Conclusion:   The  best  method  of  engaging  the   community,  enhancing  the  customer   experience  and  keeping  customers  is   through  a  tote  bag!    
  9. 9. Scenario:  Dra]  
  10. 10. Scenario:  Poster  Dra]  1  
  11. 11. QuesCon:   Do  people  respond  beFer  to  text  or   image  design  on  the  tote  bag?  
  12. 12. Strategic  ConversaCon:  Cards    
  13. 13. Strategic  ConversaCon:  Cards  
  14. 14. Strategic  ConversaCon:  Cards  
  15. 15. Strategic  ConversaCon:  Cards  
  16. 16. Strategic  ConversaCon:  Cards  
  17. 17. Strategic  ConversaCon:  Cards  
  18. 18. Conclusion:   Customers  prefer  the  use  of  images   on  their  tote  bags.    
  19. 19. Strategic  ConversaCon:  Interviews   Manager   •  felt  that  $15  was  a  high  price  point  for  an  everyday  costumer   •  wasn’t  convinced  how  one  tote  would  spread  the  word  and  bring  more  customers   •  liked  the  tote  idea,  but  wanted  to  be  the  one  who  picks  the  drawing  that  would  be   placed  on  bag   •  main  concern  was  how  he  could  bring  in  more  people   Costumers   •  same  as  manager,  felt  $15  was  a  high  price  point  for  an  everyday  bodega  buy   •  enjoyed  having  a  tote  that  had  the  theme  of  the  east  village   •  was  interested  in  how  this  project  could  make  this  bodega  a  community  bodega   •  excited    to  be  part  of  the  design  process  in  submiHng  drawing,  but  weren’t  clear   on  how  the  design  of  tote  was  being  picked  
  20. 20. Problems  with  first  dra]  Poster:   •  Price  limit  to  receive  a  bag   •   Does  not  have  the  customers  returning   •  Does  not  engage  the  customer  beyond  one   interacCon   •  Is  not  conducive  to  sharing  among  community  
  21. 21. Outcomes:  Final  Poster  
  22. 22. Final  Poster:   •  Resolves  the  price  issue  by  removing  a   minimum  purchase   •  Calls  the  customer  back  to  receive  the  tote   •  Allows  the  customer  to  share  the  coupon  with   friends    
  23. 23. Process  Overview   •  Tools:   •  Who   –  Pencil  &  paper   –  General  public   –  Camera   –  Customers   –  Printer   –  Bodega  owner   –  Internet  (research)   •  When   –  Cards   –  Cards:  4-­‐2-­‐2010  to   –  Affinity  map   4-­‐5-­‐2010   •  AcCviCes:   –  Interviews/first  poster   dra]:  4-­‐2-­‐2010   –  One  on  one  interviews   –  Cards  le]  for  feedback   •  Where   –  Brainstorming   –  217  Ave  A   –  Planning  scenarios   –  IDC  lounge  
  24. 24. End.  

×