Tm delegates 23 july 2011

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  • 1. BRIEFING TO TM DELEGATES
    A.RashidMohdZain
    MATRADE Seoul
    Republic Of Korea
    July 2011
    *Note: All figures in USD
  • 2. ABOUT MATRADERoles, Functions and Services
    July 2011
    *Note: All figures in USD
  • 3. Establishment
    ESTABLISHMENT
    Act of Parliament, Malaysia External Trade Development Corporation Act 1992
    OPERATIONAL
    Since March 1993
    ROLE
    The National Trade Promotion Agency under the Ministry of International Trade and Industry (MITI)
  • 4. Vision and Mission
    VISION
    Positioning Malaysia as a Globally Competitive Trading Nation
    MISSION
    Promoting Malaysia’s Enterprises to the World
  • 5. Organisation Structure
    BOARD OF DIRECTORS
    CHIEF EXECUTIVE OFFICER
    (CEO)
    INTERNAL
    AUDIT
    UNIT
    DEPUTY CEO
    TRADE and SERVICES PROMOTION DIVISION I
    DEPUTY CEO
    TRADE and SERVICES PROMOTION DIVISION II
    EXPORTERS DEVELOPMENT
    DIVISION
    MANAGEMENT SERVICES
    DIVISION
    PROCESSED FOOD,
    BIOTECH
    AND HALAL
    SECTION
    PROFESSIONAL
    & BUSINESS
    SERVICES
    SECTION
    LIFESTYLE
    SECTION
    ELECTRICAL &
    ELECTRONIC AND
    ICT SECTION
    CONSTRUCTION
    SERVICES &
    BUILDING
    MATERIALS
    SECTION
    OIL & GAS
    AND CHEMICAL
    SECTION
    HEALTH &
    ENVIRONMENTAL
    PRODUCTS &
    SERVICES
    SECTION
    TRANSPORT,
    LOGISTIC,
    MACHINERY &
    MRO SECTION
    STRATEGIC PLANNING
    DIVISION
  • 6. Global Network
    Warsaw
    London
    Moscow
    Kiev
    Frankfurt
    The Hague
    Toronto
    Budapest
    Paris
    Tashkent
    Beijing
    New York
    Milan
    Chengdu
    Tokyo
    Guangzhou
    Cairo
    Seoul
    Los Angeles
    Miami
    Osaka
    Taipei
    Shanghai
    Mexico City
    Mumbai
    Hong Kong
    Dubai
    Hanoi
    Jeddah
    Bangkok
    Manila
    Ho Chi Minh City
    Phnom Penh
    Chennai
    Singapore
    Nairobi
    Jakarta
    Sao Paulo
    Santiago
    Johannesburg
    Buenos Aires
    Sydney
    • 34 Trade Offices
    • 7. 8 Marketing Offices
  • Regional Offices
    Eastern Regional Office
    (Kuala Terengganu)
    Northern Regional Office
    (Penang)
    Kota Kinabalu (Sabah)
    Southern Regional Office
    (Johor Bahru)
    Kuching (Sarawak)
    • 5 Regional Offices
  • FUNCTIONS AND SERVICES
  • 8. Functions and Services
    Policy and Strategy Formulation
    Exporters Development
    Export Promotion
    Trade Advisory Services
    Trade & Market Information
  • 9. Export Promotion
    Policy and Strategy Formulation
    Export Promotion
    Exporters Development
    Trade Advisory Services
    Trade & Market Information
  • 10. Export Promotion
  • 11. Export Promotion
    Strategic Collaboration
    Government Sector
    PrivateSector
    Ministry of Agriculture and Agro-based Industry (MoA)
    Ministry of Higher Education (MOHE)
    Ministry of Health (MoH)
    Federation of Malaysian Manufacturers (FMM)
    Multimedia Development Corporation (MDeC)
    Malaysia Tourism Promotion Board (MTPB)
    Malaysia Timber Council (MTC)
    Industry and Trade Associations
    Malaysia Palm Oil Board (MPOB)
    Federal Agricultural Marketing Authority (FAMA)
    Construction Industry Development Board (CIDB)
    Chambers of Commerce
    Malaysia Rubber Export Promotion Council (MREPC)
    Majlis Amanah Rakyat (MARA)
    State Government Agencies
    Business Councils
  • 12. Exporters Development
    Policy and Strategy Formulation
    Exporters Development
    Export Promotion
    Trade & Market Information
    Trade Advisory Services
  • 13. Exporters Development
  • 14. Trade Advisory Services
    Policy and Strategy Formulation
    Exporters Development
    Export Promotion
    Trade Advisory Services
    Trade & Market Information
  • 15. Trade Advisory Services
  • 16. Trade and Market Information
    Policy and Strategy Formulation
    Exporters Development
    Export Promotion
    Trade Advisory Services
    Trade & Market Information
  • 17. Trade and Market Information
  • 18. Trade and Market Information
    MATRADE Portal
  • 19. TRADE PERFORMANCE(Source : DOS, Malaysia)
  • 20. Malaysia’s Trade Performance 2000 - 2010
    USD 362.80 billion
    Total Trade
    USD 198.51 billion
    Export
    Import
    USD 164.29 billion
    Trade Balance
    USD 34.22 billion
  • 21. Malaysia’s Trade PerformanceJan – April 2010 and 2011
    +19.1%
    8.6%
    +16.6%
    +22.3%
    6.4%
    11.6%
    -2.7%
    (11.2%)
    Compiled by : MATRADE Source : DOSM
  • 22. Compiled by : MATRADE
    Source : DOSM
    Exports by Major Regions
  • 23. Compiled by : MATRADE
    Source : DOSM
    Exports by Major Countries
  • 24. Compiled by : MATRADE
    Source : DOSM
    Exports by Major Products
  • 25. Malaysia’s Trade in Services 2000 – 2010
    Total Trade
    Export (Credit)
    Import (Debit)
    Trade Balance
    Compiled by : MATRADE
    Source : DOSM
  • 26. Malaysia’s Trade in Services(Q1 2009 – Q1 2011)
    Compiled by : MATRADE
    Source : DOSM
  • 27. Composition of Malaysia’s Services Exports (2000 vs 2009 – 2011 Q1)
    Compiled by : MATRADE
    Source : DOSM
  • 28. 2011 PROMOTION PROGRAMMES
  • 29. Export Promotion Strategy 2011
    Focus :
  • 30. 2011 Programme By Activity
    Number of activities
    Total : 113 programmes
  • 31. 2011 Programme By Sector
  • 32. 2011 Programmes By Region
    Western and Eastern Europe
    14 activities
    South and Central Asia
    8 activities




































    North America
    13 activities
















    East Asia
    24 activities










































    ASEAN and Australasia
    21 activities







    West Asia
    12 activities








    Latin America
    13 activities

    Africa
    5 activities


    Trade Fair

    Promotion Booth
    SMM

    GSC


    JTP
  • 33. Specialised Trade Exhibitions
  • 34. BILATERAL TRADE MALAYSIA - REPUBLIC OF KOREA
  • 35. COUNTRY BRIEF
  • 36. COUNTRY BRIEF
    Growth in GDP over the last 5 years
    Average annual
    Growth: 3.78 4.46
  • 37. COUNTRY BRIEF
    GDP by Sector (%Share) - 2010
  • 38. Selected Trade Fairs By Region For 2011
  • 39. ROK Major Trading Partner 2010(USD Million)
  • 40. ROK Export to Major Country 2010
    (USD Million)
  • 41. ROK Global Export Products 2010(USD Million)
  • 42. ROK Top 10 Import Source 2010(USD Million)
  • 43. ROK Global Imports by Major Commodity 2010 (USD Million)
  • 44. ROK Exports to ASEAN 2010(USD Million)
  • 45. ROK Export Product to ASEAN 20102 Digit- HS Code (USD Million)
  • 46. ROK Imports from ASEAN 2010(USD Million)
  • 47. ROK Import Products from ASEAN, 2010(USD Million)
  • 48. ROK Export to Malaysia by Major Products, 2010(USD Million)
  • 49. ROK Import from Malaysia by Major Products, 2010(USD Million)
  • 50. ROK TelecommunicationIndustry
  • 51. CLASSIFICATION ON COMMUNICATION MARKET
    Operating of telecommunications business, need to acquire approval of Korea Communication Commission (KCC)
    Telecommunication business classified into:
    • Basic telecommunication business
    • 52. Specified telecommunication business
    • 53. Value-added telecommunication business
  • Following are not eligible for license from KCC:
    • Government or local government organization
    • 54. Foreign Government & juridical person
    • 55. A juristic person which is owned by foreign government or foreign beyond the limit of stockholding
    • 56. Telecommunication Business Act stipulated that foreign shareholding shall not exceed 49percent of the share
  • Subscribers to Telecommunication Services in Republic of Korea
    Local Call Line
    Mobile Phone
  • 57. Major Players in Telecommunications market
    1. Samsung: www.sec.co.kr
    • Ranked 8th major company with 2.5% global market share.
    • 58. Top in ROK
    • 59. Sales amount: 89,772,834 KW mil
    • 60. Main Items: Mobile Phones, Synchronous base station, router equipment
  • 2. LG Electronics: www.lge.co.kr
    Sales Amount: 30,513,436 KW mil
    Main Items: Mobile Phones, Electric switching systems, electrical transmission apparatus
    3. LG-Ericsson: www.lgericsson.com
    • Sales Amount:742,237 KW mil
    • 61. Main Items: Wire/wireless router equipment, Electrical transmission apparatus, PBX (Exchange branch exchange), Electrical switching system
  • 4.SK Telesys: www.sktelesys.com
    • Sales Amount: 463,121 KW mil
    • 62. Main Items: Optical Repeaters, wire/wireless electrical transmission equipment, mobile communication terminals
    5.Dongwon Systems: www.dongwonsystems.com
    • Sales Amount: 379,444 KW mil
    • 63. Main Items: Optical Telecommunication multi devices, Optical subscriber electrical transmission equipment
  • 6. Others:
    - Comtec System : www.comtec.co.kr
    -Dasan Network : www.dasannnetworks.com
    -Peopleworks : www.peopleworks.co.kr
    -Samkwang Industry : www.samkwangind.com
  • 64. Updates on communication & broadcasting equipment manufacturing in Korea
    2010 Production quantity:
    • Video door phone & navigation increased 76.3 and 11.8% respectively
    • 65. Sales volume:
    Video door phone (up 78.4%)
    CDMA mobile phones (up 7.3%)
    Mobile Phone camera module (up 0.03%)
    Navigation (11.2%)
  • 66. Stocks: increased from 3.9% - 105.2%
    Local Consumption quantity:
    Video door phone (up 73.7%) largest increase
    Navigation (up 11.5%)
    GSM Mobile phone (up 10.7%)
    Korea’s Export volume:
    Video door phone (up 94.0%)
    Mobile phone camera module (up 43.5%)
    CDMA Mobile phone (up 16.8%)
  • 67. For more information please contact us at:
    Embassy Of Malaysia
    (Trade & Investment Section)
    17th Floor, SC First Bank Building
    100,Gongpyeong-dong, Jongno-Gu
    Seoul 110-702
    Republic of Korea
    W : www.matrade.gov.my
    E : seoul@matrade.gov.my
    T : (0082) 739-6812
    F : (00822) 739-6815