Halal presentation MATRADE Seoul 2011
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Halal presentation MATRADE Seoul 2011

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Halal Industry is developing world wide as a Multi Trillion Dollar Business..Malaysia is leading the boom

Halal Industry is developing world wide as a Multi Trillion Dollar Business..Malaysia is leading the boom

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    Halal presentation MATRADE Seoul 2011 Halal presentation MATRADE Seoul 2011 Presentation Transcript

    • MALAYSIAAS THE HALAL HUB
      A.RashidMohdZain
      MATRADE Seoul
      Republic Of Korea
      August 2011
    • CONTENTS
      Leveraging on Global Halal: Profile, Facts and Figures
      Malaysia Halal Sector
      Selected Potential Markets for Halal Products & Services
      Venturing into Halal Market : How?
      Malaysian Halal : What we offer
      MIHAS 2012
      Conclusion
    • LEVERAGING ON GLOBAL HALAL:PROFILE, FACTS & FIGURES
      *Note: All figures in USD
    • Halal – The Trillion Dollar Industry
    • 1.83 Billion Muslims900 millions Muslims (as consumers)
      US$1 x 900 millions
      = …...
    • Muslim purchasing power - Where?
      *Source: Addressing The Muslim Market - ATKEARNEY
    • Awareness level on Halal
      Meat based products, 94-98%
      Processed food, 40-64%
      Pharmaceuticals,
      24-30%
      Cosmetics,
      18-22%
    • MALAYSIAN HALAL SECTOR
      *Note: All figures in USD
    • Framework
      Recognised as a
      model Islamic
      country
      Commitments and
      supports
      from Government
      Dedicated Agencies:
      - MITI
      - HDC
      - MATRADE
      - SME Corp
      - JAKIM
      - JABATAN STANDARD
      Global recognition
      and acceptance of
      Malaysian Halal
      products
      and services
      Establishment of halal industrial
      infrastructure & facilities such as
      Logistic/Warehousing
    • Cont’d
      Recognition of
      Malaysian halal
      certification
      globally
      Strong industrial
      manufacturing based
      for Halal products &
      service providers
      Expertise in Halal
      Guidelines
      Existence of the
      Malaysian Halal
      Standard
    • Malaysia - Halal Sector
      With majority Muslim population (over 60%)
      Having world recognized Halal Logo
      Credible certification body (JAKIM - Under the Prime Minister Office)
      Availability of Halal Standards:
      MS1500:2004 - Halal Food – Production, Handling & Storage
      MS1900:2005 - Quality Management Systems
      MS 2300:2009- Value Based Management System
      MS 2200:2008 - Cosmetic and Personal Care
      MS 2400:2010 - Standard on Halal Logistics
      Manufacturers for wide range of Halal products & services (Food, Pharmaceuticals, Cosmetics, Banking, Takaful, Logistics, Warehousing etc)
      Significant value of Halal exports (US$ 826.3 million)
    • Halal Eco-System
      A holistic approach to ensure premium quality of food and non- food products of sufficient volumes made available in the market
      Towards the final goal of delivering Halal premium products to the market
      Involves a broad spectrum of activities including, research and development, product design, logistics, training, certification, standards and e-commerce.
    • SELECTED POTENTIAL MARKETS FOR HALAL PRODUCTS & SERVICES
      *Note: All figures in USD
    • Potential Markets
    • Con’t
    • Con’t
    • Con’t
    • VENTURING IN TO HALAL MARKET - HOW?
    • Gathering of information and market intelligence
      Identify the most lucrative market
      Understand the distribution channel
      Know who are the buyers/distributors/agents
      Assess preferences and existing products in market place
    • Address certification issues and other market requirements
      Benchmark on what others are doing
      Identify the most effective promotion programme
      Remember each Muslim countries differ in preference (Social strata, culture, wealth and etc)
    • MALAYSIAN HALALWHAT WE OFFER?
    • Malaysia’s Global Halal export
      Malaysia’s Major Trading Partners
      Major OIC COUNTRIES
      Indonesia (23.7% of Malaysia’s export of
      processed food to OIC countries)
      Kuwait (14.3%)
      Iraq (14.2%)
      UAE (9.7%)
      Saudi Arabia (7.3%)
      Total exports of halal products
      to OIC countries (2010) – RM 3.69 billion
      Other Countries
      USA
      ASEAN
      United
      Kingdom
      France
      Netherlands
      • A wide range of Halal products and services
      • Reliable suppliers of products and services
      • Commitment to Halal standard with quality
      and integrity
      • Manufactured with world recognisedHalal Standard
    • Halal
      Consumables
      Availability of suppliers/manufacturers
      Confectionery, biscuits & pastries
      Chocolate & dairy products
      Meat, poultry and seafood
      Beverages
      Snack & candies
      Pharmaceuticals products
      Health care, herbal products
      Processed & ready to eat products
      Preserved fruits & vegetables
      products
      Halal certified organic products
      Raw materials
    • Halal
      Consumables
      Food chemicals emulsifiers
      Canned Food
      Grain & nuts
      Grocery products
      Delicatessen
      Halal
      Non Consumables
      Products
      Toiletries
      Leather
      Cosmetics
      Body Care
      Personal Care
    • Sausages
      Pizza
      Grilled sate
      Pau
      Donut
      Samosa
    • Wafer & Wafer Sticks
      Biscuits
    • Pink Guava Puree
      Distilled Drinking Water
      Mineral Water
    • Potato Chips
      Wafer
      Potato Crisps
      Instant Noodles
    • Margarine and shortening
      Dough Fat
      (100% vegetable fat formulated
      from palm based oil)
      Specialty Oils and Fats such as:
      Cocoa Butter Substitutes (CBS)
      Cocoa Butter Replacers (CBR)
      Cocoa Butter Equivalent (CBR)
    • Vanilla based flavouring and colouring.
      Natural powder extract
      Flavor enhancer , stabiliser
      Emulsifier (E500 sodium bicarbonate E170 calcium carbonate)
    • Gelatin capsule
      Toothpaste
      Rock Salt
      CHAMPS
      UPHAMOL
    • Hair Care
      Skin Care
      Cosmetics
      Post Natal Set
      Spa Assortments
    • MIHAS 2012
    • Mark your calendar
      4-7 April 2012
      Kuala Lumpur Convention Centre, KLCC, Malaysia
    • EFFECTIVE PLATFORM
      EXCELLENT BRANDING STRATEGY
      PERFECT ENTRY POINT TO ASEAN AND THE GLOBAL MUSLIM MARKET
      GLOBAL PRODUCT RECOGNITION
      ASSESS MARKET POTENTIAL
    • WHO ARE YOU GOING TO MEET?
      MIHAS 2012
    • PRODUCTS SHOWCASED
      @ MIHAS
      Logistics
      Food Packaging
      & Processing Machineries
      Islamic Financial
      & Insurance
      Food & Beverages
      Herbal & Organic Products
      Food Chemicals & Emulsifiers
      Pharmaceutical
      Toiletries & Cosmetics
    • HAPPENING @ MIHAS
      Exhibition,
      Seminars & Trade Dialogues
      Business Matching
      Cooking Demonstration
    • HAPPENING @ MIHAS
      MOU & Agreements
      Network & Trade
      MIHAS Awards
      Food Tasting
      VIP Visits
      Foreign Delegations
    • OUTCOMES OF MIHAS 2011 6 - 9 APRIL 2011
    • PARTICIPATING COUNTRIES
      BRUNEI
      BURKINA FASO
      CHINA
      EGYPT
      AUSTRALIA
      JAPAN
      INDIA
      INDONESIA
      NETHERLANDS
      ALBANIA
      TUNISIA
      PALESTINE
      THAILAND
      PHILIPPINES
      FRANCE
      IRAN
      YEMEN
      U.A.E
      U.K
      U.S.A
    • Organizers & Partners
      MINISTRY OF INTERNATIONAL
      TRADE & INDUSTRY (MITI)
      CONFERENCE PARTNER:
      ORGANISED BY:
      HOSTED BY:
      PARTNER EVENT:
      MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION (MATRADE)
      HALAL INDUSTRY DEVELOPMENT CORPORATION (HDC)
      WORLD HALAL FORUM
      MANAGED BY:
      JOINTLY ORGANISED WITH:
      ISLAMIC DAKWAH FOUNDATION MALAYSIA (YADIM)
      INDAH PROFILES
      SDN BHD
    • THANK YOU
      For more information:
      MATRADE
      Embassy Of Malaysia (Trade & Investment Section)
      17th Floor, SC First Bank Building
      100,Gongpyeong-dong, Jongno-Gu
      Seoul 110-702
      Republic of Korea
      T: (0082) 739-6812
      F: (00822) 739-6815
      E: seoul@matrade.gov.my
      W : www.matrade.gov.my