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MALAYSIAAS THE HALAL HUB<br />A.RashidMohdZain<br />MATRADE Seoul<br />Republic Of Korea<br />August 2011<br />
CONTENTS<br />Leveraging on Global Halal: Profile, Facts and Figures<br />Malaysia Halal Sector<br />Selected Potential Ma...
LEVERAGING ON GLOBAL HALAL:PROFILE, FACTS & FIGURES<br />*Note: All figures in USD<br />
Halal – The Trillion Dollar Industry<br />
1.83 Billion Muslims900 millions Muslims (as consumers) <br />US$1 x 900 millions<br />= …...<br />
Muslim purchasing power - Where?<br />      *Source: Addressing The Muslim Market - ATKEARNEY<br />
Awareness level on Halal<br />Meat based products, 94-98%  <br />Processed food, 40-64% <br />Pharmaceuticals,<br />      ...
MALAYSIAN HALAL SECTOR<br />*Note: All figures in USD<br />
Framework<br />Recognised as a<br />model Islamic<br />country<br />Commitments and<br /> supports<br />from Government<br...
Cont’d<br />Recognition of <br />Malaysian halal<br />certification<br /> globally<br />Strong industrial<br />manufacturi...
Malaysia - Halal Sector<br />With majority Muslim population (over 60%)<br />Having world recognized Halal Logo<br />Credi...
Halal Eco-System<br />A holistic  approach  to  ensure  premium quality of food and non- food products of sufficient volum...
SELECTED POTENTIAL MARKETS FOR HALAL PRODUCTS & SERVICES<br />*Note: All figures in USD<br />
Potential Markets<br />
Con’t<br />
Con’t<br />
Con’t<br />
VENTURING IN TO HALAL MARKET - HOW? <br />
Gathering of information and market intelligence<br />Identify the most lucrative market <br />Understand the distribution...
Address certification issues and other market requirements<br />Benchmark on what others are doing<br />Identify the most ...
MALAYSIAN HALALWHAT WE OFFER?<br />
Malaysia’s Global Halal export <br />Malaysia’s Major Trading Partners<br />Major OIC COUNTRIES<br /> Indonesia (23.7% of ...
<ul><li>A wide range of Halal products and services
Reliable suppliers of products and services
Commitment to Halal standard with quality </li></ul>and integrity<br /><ul><li>Manufactured with world recognisedHalal Sta...
Halal<br />Consumables<br />Food chemicals emulsifiers<br /> Canned Food<br /> Grain & nuts<br /> Grocery products<br /> D...
Sausages<br />Pizza<br />Grilled sate<br />Pau<br />Donut<br />Samosa<br />
Wafer & Wafer Sticks<br />Biscuits<br />
Pink Guava Puree<br />Distilled Drinking Water<br />Mineral Water<br />
Potato Chips<br />Wafer<br />Potato Crisps <br />Instant Noodles<br />
Margarine and shortening<br />Dough Fat<br />(100% vegetable fat formulated  <br />  from palm based oil)<br />Specialty O...
Vanilla based flavouring and      colouring.<br />Natural powder extract<br />Flavor enhancer , stabiliser<br />Emulsifier...
Gelatin capsule<br />Toothpaste<br />Rock Salt<br />CHAMPS<br />UPHAMOL<br />
Hair Care<br />Skin Care<br />Cosmetics<br />Post Natal Set <br />Spa Assortments<br />
MIHAS 2012<br />
Mark your calendar<br />4-7 April 2012<br />Kuala Lumpur Convention Centre, KLCC, Malaysia<br />
EFFECTIVE PLATFORM<br />EXCELLENT BRANDING        STRATEGY<br />PERFECT ENTRY POINT  TO ASEAN AND THE GLOBAL MUSLIM MARKET...
WHO ARE YOU GOING TO MEET?<br />MIHAS 2012<br />
PRODUCTS SHOWCASED <br />@ MIHAS<br />Logistics<br />Food Packaging <br />& Processing Machineries<br />Islamic Financial ...
HAPPENING @ MIHAS<br />Exhibition,<br />Seminars & Trade Dialogues<br />Business Matching<br />Cooking Demonstration<br />
HAPPENING @ MIHAS<br />MOU & Agreements<br />Network & Trade<br />MIHAS Awards<br />Food Tasting<br />VIP Visits<br />Fore...
OUTCOMES OF MIHAS 2011 6 - 9 APRIL 2011<br />
    PARTICIPATING COUNTRIES<br />BRUNEI<br />BURKINA FASO<br />CHINA<br />EGYPT<br />AUSTRALIA<br />JAPAN<br />INDIA<br />...
Organizers & Partners<br />MINISTRY OF INTERNATIONAL <br />TRADE & INDUSTRY (MITI)<br />CONFERENCE PARTNER:<br />ORGANISED...
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Halal presentation MATRADE Seoul 2011

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Halal Industry is developing world wide as a Multi Trillion Dollar Business..Malaysia is leading the boom

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Transcript of "Halal presentation MATRADE Seoul 2011"

  1. 1. MALAYSIAAS THE HALAL HUB<br />A.RashidMohdZain<br />MATRADE Seoul<br />Republic Of Korea<br />August 2011<br />
  2. 2. CONTENTS<br />Leveraging on Global Halal: Profile, Facts and Figures<br />Malaysia Halal Sector<br />Selected Potential Markets for Halal Products & Services<br />Venturing into Halal Market : How?<br />Malaysian Halal : What we offer<br />MIHAS 2012<br />Conclusion<br />
  3. 3. LEVERAGING ON GLOBAL HALAL:PROFILE, FACTS & FIGURES<br />*Note: All figures in USD<br />
  4. 4. Halal – The Trillion Dollar Industry<br />
  5. 5. 1.83 Billion Muslims900 millions Muslims (as consumers) <br />US$1 x 900 millions<br />= …...<br />
  6. 6. Muslim purchasing power - Where?<br /> *Source: Addressing The Muslim Market - ATKEARNEY<br />
  7. 7.
  8. 8. Awareness level on Halal<br />Meat based products, 94-98% <br />Processed food, 40-64% <br />Pharmaceuticals,<br /> 24-30% <br />Cosmetics,<br /> 18-22% <br />
  9. 9. MALAYSIAN HALAL SECTOR<br />*Note: All figures in USD<br />
  10. 10. Framework<br />Recognised as a<br />model Islamic<br />country<br />Commitments and<br /> supports<br />from Government<br />Dedicated Agencies:<br />- MITI<br />- HDC<br />- MATRADE<br />- SME Corp<br />- JAKIM<br />- JABATAN STANDARD<br />Global recognition <br />and acceptance of<br />Malaysian Halal <br />products <br />and services<br />Establishment of halal industrial <br />infrastructure & facilities such as <br />Logistic/Warehousing<br />
  11. 11. Cont’d<br />Recognition of <br />Malaysian halal<br />certification<br /> globally<br />Strong industrial<br />manufacturing based<br />for Halal products &<br />service providers<br />Expertise in Halal <br />Guidelines<br />Existence of the<br />Malaysian Halal<br />Standard<br />
  12. 12. Malaysia - Halal Sector<br />With majority Muslim population (over 60%)<br />Having world recognized Halal Logo<br />Credible certification body (JAKIM - Under the Prime Minister Office)<br />Availability of Halal Standards:<br />MS1500:2004 - Halal Food – Production, Handling & Storage <br />MS1900:2005 - Quality Management Systems<br />MS 2300:2009- Value Based Management System<br />MS 2200:2008 - Cosmetic and Personal Care <br />MS 2400:2010 - Standard on Halal Logistics<br />Manufacturers for wide range of Halal products & services (Food, Pharmaceuticals, Cosmetics, Banking, Takaful, Logistics, Warehousing etc)<br />Significant value of Halal exports (US$ 826.3 million)<br />
  13. 13. Halal Eco-System<br />A holistic approach to ensure premium quality of food and non- food products of sufficient volumes made available in the market<br />Towards the final goal of delivering Halal premium products to the market<br />Involves a broad spectrum of activities including, research and development, product design, logistics, training, certification, standards and e-commerce. <br />
  14. 14. SELECTED POTENTIAL MARKETS FOR HALAL PRODUCTS & SERVICES<br />*Note: All figures in USD<br />
  15. 15. Potential Markets<br />
  16. 16. Con’t<br />
  17. 17. Con’t<br />
  18. 18. Con’t<br />
  19. 19. VENTURING IN TO HALAL MARKET - HOW? <br />
  20. 20. Gathering of information and market intelligence<br />Identify the most lucrative market <br />Understand the distribution channel <br />Know who are the buyers/distributors/agents<br />Assess preferences and existing products in market place<br />
  21. 21. Address certification issues and other market requirements<br />Benchmark on what others are doing<br />Identify the most effective promotion programme<br />Remember each Muslim countries differ in preference (Social strata, culture, wealth and etc)<br />
  22. 22. MALAYSIAN HALALWHAT WE OFFER?<br />
  23. 23. Malaysia’s Global Halal export <br />Malaysia’s Major Trading Partners<br />Major OIC COUNTRIES<br /> Indonesia (23.7% of Malaysia’s export of <br />processed food to OIC countries)<br /> Kuwait (14.3%)<br /> Iraq (14.2%)<br /> UAE (9.7%)<br /> Saudi Arabia (7.3%)<br />Total exports of halal products<br /> to OIC countries (2010) – RM 3.69 billion<br />Other Countries<br />USA<br />ASEAN<br />United<br />Kingdom<br />France<br />Netherlands<br />
  24. 24. <ul><li>A wide range of Halal products and services
  25. 25. Reliable suppliers of products and services
  26. 26. Commitment to Halal standard with quality </li></ul>and integrity<br /><ul><li>Manufactured with world recognisedHalal Standard</li></li></ul><li>Halal<br />Consumables<br />Availability of suppliers/manufacturers<br />Confectionery, biscuits & pastries <br /> Chocolate & dairy products<br /> Meat, poultry and seafood<br />Beverages<br /> Snack & candies<br /> Pharmaceuticals products<br /> Health care, herbal products<br /> Processed & ready to eat products<br /> Preserved fruits & vegetables<br /> products<br /> Halal certified organic products<br /> Raw materials<br />
  27. 27. Halal<br />Consumables<br />Food chemicals emulsifiers<br /> Canned Food<br /> Grain & nuts<br /> Grocery products<br /> Delicatessen<br />Halal<br />Non Consumables<br />Products<br />Toiletries<br /> Leather<br /> Cosmetics<br /> Body Care<br /> Personal Care<br />
  28. 28. Sausages<br />Pizza<br />Grilled sate<br />Pau<br />Donut<br />Samosa<br />
  29. 29. Wafer & Wafer Sticks<br />Biscuits<br />
  30. 30. Pink Guava Puree<br />Distilled Drinking Water<br />Mineral Water<br />
  31. 31. Potato Chips<br />Wafer<br />Potato Crisps <br />Instant Noodles<br />
  32. 32. Margarine and shortening<br />Dough Fat<br />(100% vegetable fat formulated <br /> from palm based oil)<br />Specialty Oils and Fats such as:<br />Cocoa Butter Substitutes (CBS)<br />Cocoa Butter Replacers (CBR)<br />Cocoa Butter Equivalent (CBR)<br />
  33. 33. Vanilla based flavouring and colouring.<br />Natural powder extract<br />Flavor enhancer , stabiliser<br />Emulsifier (E500 sodium bicarbonate E170 calcium carbonate)<br />
  34. 34. Gelatin capsule<br />Toothpaste<br />Rock Salt<br />CHAMPS<br />UPHAMOL<br />
  35. 35. Hair Care<br />Skin Care<br />Cosmetics<br />Post Natal Set <br />Spa Assortments<br />
  36. 36. MIHAS 2012<br />
  37. 37. Mark your calendar<br />4-7 April 2012<br />Kuala Lumpur Convention Centre, KLCC, Malaysia<br />
  38. 38. EFFECTIVE PLATFORM<br />EXCELLENT BRANDING STRATEGY<br />PERFECT ENTRY POINT TO ASEAN AND THE GLOBAL MUSLIM MARKET<br />GLOBAL PRODUCT RECOGNITION<br />ASSESS MARKET POTENTIAL<br />
  39. 39. WHO ARE YOU GOING TO MEET?<br />MIHAS 2012<br />
  40. 40. PRODUCTS SHOWCASED <br />@ MIHAS<br />Logistics<br />Food Packaging <br />& Processing Machineries<br />Islamic Financial <br />& Insurance<br />Food & Beverages<br />Herbal & Organic Products<br />Food Chemicals & Emulsifiers<br />Pharmaceutical<br />Toiletries & Cosmetics<br />
  41. 41. HAPPENING @ MIHAS<br />Exhibition,<br />Seminars & Trade Dialogues<br />Business Matching<br />Cooking Demonstration<br />
  42. 42. HAPPENING @ MIHAS<br />MOU & Agreements<br />Network & Trade<br />MIHAS Awards<br />Food Tasting<br />VIP Visits<br />Foreign Delegations<br />
  43. 43. OUTCOMES OF MIHAS 2011 6 - 9 APRIL 2011<br />
  44. 44. PARTICIPATING COUNTRIES<br />BRUNEI<br />BURKINA FASO<br />CHINA<br />EGYPT<br />AUSTRALIA<br />JAPAN<br />INDIA<br />INDONESIA<br />NETHERLANDS<br />ALBANIA<br />TUNISIA<br />PALESTINE<br />THAILAND<br />PHILIPPINES<br />FRANCE<br />IRAN<br />YEMEN<br />U.A.E<br />U.K<br />U.S.A<br />
  45. 45. Organizers & Partners<br />MINISTRY OF INTERNATIONAL <br />TRADE & INDUSTRY (MITI)<br />CONFERENCE PARTNER:<br />ORGANISED BY:<br />HOSTED BY:<br />PARTNER EVENT:<br />MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION (MATRADE)<br />HALAL INDUSTRY DEVELOPMENT CORPORATION (HDC)<br />WORLD HALAL FORUM<br />MANAGED BY:<br />JOINTLY ORGANISED WITH:<br />ISLAMIC DAKWAH FOUNDATION MALAYSIA (YADIM)<br />INDAH PROFILES<br /> SDN BHD<br />
  46. 46. THANK YOU <br />For more information:<br />MATRADE <br />Embassy Of Malaysia (Trade & Investment Section)<br />17th Floor, SC First Bank Building<br />100,Gongpyeong-dong, Jongno-Gu<br />Seoul 110-702<br />Republic of Korea<br />T: (0082) 739-6812<br />F: (00822) 739-6815<br />E: seoul@matrade.gov.my<br />W : www.matrade.gov.my <br />
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