Your SlideShare is downloading. ×
0
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Halal presentation MATRADE Seoul 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Halal presentation MATRADE Seoul 2011

3,728

Published on

Halal Industry is developing world wide as a Multi Trillion Dollar Business..Malaysia is leading the boom

Halal Industry is developing world wide as a Multi Trillion Dollar Business..Malaysia is leading the boom

2 Comments
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
3,728
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
367
Comments
2
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. MALAYSIAAS THE HALAL HUB<br />A.RashidMohdZain<br />MATRADE Seoul<br />Republic Of Korea<br />August 2011<br />
  • 2. CONTENTS<br />Leveraging on Global Halal: Profile, Facts and Figures<br />Malaysia Halal Sector<br />Selected Potential Markets for Halal Products &amp; Services<br />Venturing into Halal Market : How?<br />Malaysian Halal : What we offer<br />MIHAS 2012<br />Conclusion<br />
  • 3. LEVERAGING ON GLOBAL HALAL:PROFILE, FACTS &amp; FIGURES<br />*Note: All figures in USD<br />
  • 4. Halal – The Trillion Dollar Industry<br />
  • 5. 1.83 Billion Muslims900 millions Muslims (as consumers) <br />US$1 x 900 millions<br />= …...<br />
  • 6. Muslim purchasing power - Where?<br /> *Source: Addressing The Muslim Market - ATKEARNEY<br />
  • 7.
  • 8. Awareness level on Halal<br />Meat based products, 94-98% <br />Processed food, 40-64% <br />Pharmaceuticals,<br /> 24-30% <br />Cosmetics,<br /> 18-22% <br />
  • 9. MALAYSIAN HALAL SECTOR<br />*Note: All figures in USD<br />
  • 10. Framework<br />Recognised as a<br />model Islamic<br />country<br />Commitments and<br /> supports<br />from Government<br />Dedicated Agencies:<br />- MITI<br />- HDC<br />- MATRADE<br />- SME Corp<br />- JAKIM<br />- JABATAN STANDARD<br />Global recognition <br />and acceptance of<br />Malaysian Halal <br />products <br />and services<br />Establishment of halal industrial <br />infrastructure &amp; facilities such as <br />Logistic/Warehousing<br />
  • 11. Cont’d<br />Recognition of <br />Malaysian halal<br />certification<br /> globally<br />Strong industrial<br />manufacturing based<br />for Halal products &amp;<br />service providers<br />Expertise in Halal <br />Guidelines<br />Existence of the<br />Malaysian Halal<br />Standard<br />
  • 12. Malaysia - Halal Sector<br />With majority Muslim population (over 60%)<br />Having world recognized Halal Logo<br />Credible certification body (JAKIM - Under the Prime Minister Office)<br />Availability of Halal Standards:<br />MS1500:2004 - Halal Food – Production, Handling &amp; Storage <br />MS1900:2005 - Quality Management Systems<br />MS 2300:2009- Value Based Management System<br />MS 2200:2008 - Cosmetic and Personal Care <br />MS 2400:2010 - Standard on Halal Logistics<br />Manufacturers for wide range of Halal products &amp; services (Food, Pharmaceuticals, Cosmetics, Banking, Takaful, Logistics, Warehousing etc)<br />Significant value of Halal exports (US$ 826.3 million)<br />
  • 13. Halal Eco-System<br />A holistic approach to ensure premium quality of food and non- food products of sufficient volumes made available in the market<br />Towards the final goal of delivering Halal premium products to the market<br />Involves a broad spectrum of activities including, research and development, product design, logistics, training, certification, standards and e-commerce. <br />
  • 14. SELECTED POTENTIAL MARKETS FOR HALAL PRODUCTS &amp; SERVICES<br />*Note: All figures in USD<br />
  • 15. Potential Markets<br />
  • 16. Con’t<br />
  • 17. Con’t<br />
  • 18. Con’t<br />
  • 19. VENTURING IN TO HALAL MARKET - HOW? <br />
  • 20. Gathering of information and market intelligence<br />Identify the most lucrative market <br />Understand the distribution channel <br />Know who are the buyers/distributors/agents<br />Assess preferences and existing products in market place<br />
  • 21. Address certification issues and other market requirements<br />Benchmark on what others are doing<br />Identify the most effective promotion programme<br />Remember each Muslim countries differ in preference (Social strata, culture, wealth and etc)<br />
  • 22. MALAYSIAN HALALWHAT WE OFFER?<br />
  • 23. Malaysia’s Global Halal export <br />Malaysia’s Major Trading Partners<br />Major OIC COUNTRIES<br /> Indonesia (23.7% of Malaysia’s export of <br />processed food to OIC countries)<br /> Kuwait (14.3%)<br /> Iraq (14.2%)<br /> UAE (9.7%)<br /> Saudi Arabia (7.3%)<br />Total exports of halal products<br /> to OIC countries (2010) – RM 3.69 billion<br />Other Countries<br />USA<br />ASEAN<br />United<br />Kingdom<br />France<br />Netherlands<br />
  • 24. <ul><li>A wide range of Halal products and services
  • 25. Reliable suppliers of products and services
  • 26. Commitment to Halal standard with quality </li></ul>and integrity<br /><ul><li>Manufactured with world recognisedHalal Standard</li></li></ul><li>Halal<br />Consumables<br />Availability of suppliers/manufacturers<br />Confectionery, biscuits &amp; pastries <br /> Chocolate &amp; dairy products<br /> Meat, poultry and seafood<br />Beverages<br /> Snack &amp; candies<br /> Pharmaceuticals products<br /> Health care, herbal products<br /> Processed &amp; ready to eat products<br /> Preserved fruits &amp; vegetables<br /> products<br /> Halal certified organic products<br /> Raw materials<br />
  • 27. Halal<br />Consumables<br />Food chemicals emulsifiers<br /> Canned Food<br /> Grain &amp; nuts<br /> Grocery products<br /> Delicatessen<br />Halal<br />Non Consumables<br />Products<br />Toiletries<br /> Leather<br /> Cosmetics<br /> Body Care<br /> Personal Care<br />
  • 28. Sausages<br />Pizza<br />Grilled sate<br />Pau<br />Donut<br />Samosa<br />
  • 29. Wafer &amp; Wafer Sticks<br />Biscuits<br />
  • 30. Pink Guava Puree<br />Distilled Drinking Water<br />Mineral Water<br />
  • 31. Potato Chips<br />Wafer<br />Potato Crisps <br />Instant Noodles<br />
  • 32. Margarine and shortening<br />Dough Fat<br />(100% vegetable fat formulated <br /> from palm based oil)<br />Specialty Oils and Fats such as:<br />Cocoa Butter Substitutes (CBS)<br />Cocoa Butter Replacers (CBR)<br />Cocoa Butter Equivalent (CBR)<br />
  • 33. Vanilla based flavouring and colouring.<br />Natural powder extract<br />Flavor enhancer , stabiliser<br />Emulsifier (E500 sodium bicarbonate E170 calcium carbonate)<br />
  • 34. Gelatin capsule<br />Toothpaste<br />Rock Salt<br />CHAMPS<br />UPHAMOL<br />
  • 35. Hair Care<br />Skin Care<br />Cosmetics<br />Post Natal Set <br />Spa Assortments<br />
  • 36. MIHAS 2012<br />
  • 37. Mark your calendar<br />4-7 April 2012<br />Kuala Lumpur Convention Centre, KLCC, Malaysia<br />
  • 38. EFFECTIVE PLATFORM<br />EXCELLENT BRANDING STRATEGY<br />PERFECT ENTRY POINT TO ASEAN AND THE GLOBAL MUSLIM MARKET<br />GLOBAL PRODUCT RECOGNITION<br />ASSESS MARKET POTENTIAL<br />
  • 39. WHO ARE YOU GOING TO MEET?<br />MIHAS 2012<br />
  • 40. PRODUCTS SHOWCASED <br />@ MIHAS<br />Logistics<br />Food Packaging <br />&amp; Processing Machineries<br />Islamic Financial <br />&amp; Insurance<br />Food &amp; Beverages<br />Herbal &amp; Organic Products<br />Food Chemicals &amp; Emulsifiers<br />Pharmaceutical<br />Toiletries &amp; Cosmetics<br />
  • 41. HAPPENING @ MIHAS<br />Exhibition,<br />Seminars &amp; Trade Dialogues<br />Business Matching<br />Cooking Demonstration<br />
  • 42. HAPPENING @ MIHAS<br />MOU &amp; Agreements<br />Network &amp; Trade<br />MIHAS Awards<br />Food Tasting<br />VIP Visits<br />Foreign Delegations<br />
  • 43. OUTCOMES OF MIHAS 2011 6 - 9 APRIL 2011<br />
  • 44. PARTICIPATING COUNTRIES<br />BRUNEI<br />BURKINA FASO<br />CHINA<br />EGYPT<br />AUSTRALIA<br />JAPAN<br />INDIA<br />INDONESIA<br />NETHERLANDS<br />ALBANIA<br />TUNISIA<br />PALESTINE<br />THAILAND<br />PHILIPPINES<br />FRANCE<br />IRAN<br />YEMEN<br />U.A.E<br />U.K<br />U.S.A<br />
  • 45. Organizers &amp; Partners<br />MINISTRY OF INTERNATIONAL <br />TRADE &amp; INDUSTRY (MITI)<br />CONFERENCE PARTNER:<br />ORGANISED BY:<br />HOSTED BY:<br />PARTNER EVENT:<br />MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION (MATRADE)<br />HALAL INDUSTRY DEVELOPMENT CORPORATION (HDC)<br />WORLD HALAL FORUM<br />MANAGED BY:<br />JOINTLY ORGANISED WITH:<br />ISLAMIC DAKWAH FOUNDATION MALAYSIA (YADIM)<br />INDAH PROFILES<br /> SDN BHD<br />
  • 46. THANK YOU <br />For more information:<br />MATRADE <br />Embassy Of Malaysia (Trade &amp; Investment Section)<br />17th Floor, SC First Bank Building<br />100,Gongpyeong-dong, Jongno-Gu<br />Seoul 110-702<br />Republic of Korea<br />T: (0082) 739-6812<br />F: (00822) 739-6815<br />E: seoul@matrade.gov.my<br />W : www.matrade.gov.my <br />

×