Halal presentation MATRADE Seoul 2011
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Halal Industry is developing world wide as a Multi Trillion Dollar Business..Malaysia is leading the boom

Halal Industry is developing world wide as a Multi Trillion Dollar Business..Malaysia is leading the boom

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Halal presentation MATRADE Seoul 2011 Presentation Transcript

  • 1. MALAYSIAAS THE HALAL HUB
    A.RashidMohdZain
    MATRADE Seoul
    Republic Of Korea
    August 2011
  • 2. CONTENTS
    Leveraging on Global Halal: Profile, Facts and Figures
    Malaysia Halal Sector
    Selected Potential Markets for Halal Products & Services
    Venturing into Halal Market : How?
    Malaysian Halal : What we offer
    MIHAS 2012
    Conclusion
  • 3. LEVERAGING ON GLOBAL HALAL:PROFILE, FACTS & FIGURES
    *Note: All figures in USD
  • 4. Halal – The Trillion Dollar Industry
  • 5. 1.83 Billion Muslims900 millions Muslims (as consumers)
    US$1 x 900 millions
    = …...
  • 6. Muslim purchasing power - Where?
    *Source: Addressing The Muslim Market - ATKEARNEY
  • 7.
  • 8. Awareness level on Halal
    Meat based products, 94-98%
    Processed food, 40-64%
    Pharmaceuticals,
    24-30%
    Cosmetics,
    18-22%
  • 9. MALAYSIAN HALAL SECTOR
    *Note: All figures in USD
  • 10. Framework
    Recognised as a
    model Islamic
    country
    Commitments and
    supports
    from Government
    Dedicated Agencies:
    - MITI
    - HDC
    - MATRADE
    - SME Corp
    - JAKIM
    - JABATAN STANDARD
    Global recognition
    and acceptance of
    Malaysian Halal
    products
    and services
    Establishment of halal industrial
    infrastructure & facilities such as
    Logistic/Warehousing
  • 11. Cont’d
    Recognition of
    Malaysian halal
    certification
    globally
    Strong industrial
    manufacturing based
    for Halal products &
    service providers
    Expertise in Halal
    Guidelines
    Existence of the
    Malaysian Halal
    Standard
  • 12. Malaysia - Halal Sector
    With majority Muslim population (over 60%)
    Having world recognized Halal Logo
    Credible certification body (JAKIM - Under the Prime Minister Office)
    Availability of Halal Standards:
    MS1500:2004 - Halal Food – Production, Handling & Storage
    MS1900:2005 - Quality Management Systems
    MS 2300:2009- Value Based Management System
    MS 2200:2008 - Cosmetic and Personal Care
    MS 2400:2010 - Standard on Halal Logistics
    Manufacturers for wide range of Halal products & services (Food, Pharmaceuticals, Cosmetics, Banking, Takaful, Logistics, Warehousing etc)
    Significant value of Halal exports (US$ 826.3 million)
  • 13. Halal Eco-System
    A holistic approach to ensure premium quality of food and non- food products of sufficient volumes made available in the market
    Towards the final goal of delivering Halal premium products to the market
    Involves a broad spectrum of activities including, research and development, product design, logistics, training, certification, standards and e-commerce.
  • 14. SELECTED POTENTIAL MARKETS FOR HALAL PRODUCTS & SERVICES
    *Note: All figures in USD
  • 15. Potential Markets
  • 16. Con’t
  • 17. Con’t
  • 18. Con’t
  • 19. VENTURING IN TO HALAL MARKET - HOW?
  • 20. Gathering of information and market intelligence
    Identify the most lucrative market
    Understand the distribution channel
    Know who are the buyers/distributors/agents
    Assess preferences and existing products in market place
  • 21. Address certification issues and other market requirements
    Benchmark on what others are doing
    Identify the most effective promotion programme
    Remember each Muslim countries differ in preference (Social strata, culture, wealth and etc)
  • 22. MALAYSIAN HALALWHAT WE OFFER?
  • 23. Malaysia’s Global Halal export
    Malaysia’s Major Trading Partners
    Major OIC COUNTRIES
    Indonesia (23.7% of Malaysia’s export of
    processed food to OIC countries)
    Kuwait (14.3%)
    Iraq (14.2%)
    UAE (9.7%)
    Saudi Arabia (7.3%)
    Total exports of halal products
    to OIC countries (2010) – RM 3.69 billion
    Other Countries
    USA
    ASEAN
    United
    Kingdom
    France
    Netherlands
  • 24.
    • A wide range of Halal products and services
    • 25. Reliable suppliers of products and services
    • 26. Commitment to Halal standard with quality
    and integrity
    • Manufactured with world recognisedHalal Standard
  • Halal
    Consumables
    Availability of suppliers/manufacturers
    Confectionery, biscuits & pastries
    Chocolate & dairy products
    Meat, poultry and seafood
    Beverages
    Snack & candies
    Pharmaceuticals products
    Health care, herbal products
    Processed & ready to eat products
    Preserved fruits & vegetables
    products
    Halal certified organic products
    Raw materials
  • 27. Halal
    Consumables
    Food chemicals emulsifiers
    Canned Food
    Grain & nuts
    Grocery products
    Delicatessen
    Halal
    Non Consumables
    Products
    Toiletries
    Leather
    Cosmetics
    Body Care
    Personal Care
  • 28. Sausages
    Pizza
    Grilled sate
    Pau
    Donut
    Samosa
  • 29. Wafer & Wafer Sticks
    Biscuits
  • 30. Pink Guava Puree
    Distilled Drinking Water
    Mineral Water
  • 31. Potato Chips
    Wafer
    Potato Crisps
    Instant Noodles
  • 32. Margarine and shortening
    Dough Fat
    (100% vegetable fat formulated
    from palm based oil)
    Specialty Oils and Fats such as:
    Cocoa Butter Substitutes (CBS)
    Cocoa Butter Replacers (CBR)
    Cocoa Butter Equivalent (CBR)
  • 33. Vanilla based flavouring and colouring.
    Natural powder extract
    Flavor enhancer , stabiliser
    Emulsifier (E500 sodium bicarbonate E170 calcium carbonate)
  • 34. Gelatin capsule
    Toothpaste
    Rock Salt
    CHAMPS
    UPHAMOL
  • 35. Hair Care
    Skin Care
    Cosmetics
    Post Natal Set
    Spa Assortments
  • 36. MIHAS 2012
  • 37. Mark your calendar
    4-7 April 2012
    Kuala Lumpur Convention Centre, KLCC, Malaysia
  • 38. EFFECTIVE PLATFORM
    EXCELLENT BRANDING STRATEGY
    PERFECT ENTRY POINT TO ASEAN AND THE GLOBAL MUSLIM MARKET
    GLOBAL PRODUCT RECOGNITION
    ASSESS MARKET POTENTIAL
  • 39. WHO ARE YOU GOING TO MEET?
    MIHAS 2012
  • 40. PRODUCTS SHOWCASED
    @ MIHAS
    Logistics
    Food Packaging
    & Processing Machineries
    Islamic Financial
    & Insurance
    Food & Beverages
    Herbal & Organic Products
    Food Chemicals & Emulsifiers
    Pharmaceutical
    Toiletries & Cosmetics
  • 41. HAPPENING @ MIHAS
    Exhibition,
    Seminars & Trade Dialogues
    Business Matching
    Cooking Demonstration
  • 42. HAPPENING @ MIHAS
    MOU & Agreements
    Network & Trade
    MIHAS Awards
    Food Tasting
    VIP Visits
    Foreign Delegations
  • 43. OUTCOMES OF MIHAS 2011 6 - 9 APRIL 2011
  • 44. PARTICIPATING COUNTRIES
    BRUNEI
    BURKINA FASO
    CHINA
    EGYPT
    AUSTRALIA
    JAPAN
    INDIA
    INDONESIA
    NETHERLANDS
    ALBANIA
    TUNISIA
    PALESTINE
    THAILAND
    PHILIPPINES
    FRANCE
    IRAN
    YEMEN
    U.A.E
    U.K
    U.S.A
  • 45. Organizers & Partners
    MINISTRY OF INTERNATIONAL
    TRADE & INDUSTRY (MITI)
    CONFERENCE PARTNER:
    ORGANISED BY:
    HOSTED BY:
    PARTNER EVENT:
    MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION (MATRADE)
    HALAL INDUSTRY DEVELOPMENT CORPORATION (HDC)
    WORLD HALAL FORUM
    MANAGED BY:
    JOINTLY ORGANISED WITH:
    ISLAMIC DAKWAH FOUNDATION MALAYSIA (YADIM)
    INDAH PROFILES
    SDN BHD
  • 46. THANK YOU
    For more information:
    MATRADE
    Embassy Of Malaysia (Trade & Investment Section)
    17th Floor, SC First Bank Building
    100,Gongpyeong-dong, Jongno-Gu
    Seoul 110-702
    Republic of Korea
    T: (0082) 739-6812
    F: (00822) 739-6815
    E: seoul@matrade.gov.my
    W : www.matrade.gov.my