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    03 practicals report copyright 03 practicals report copyright Document Transcript

    • COPYRIGHT DECLARATIONAll rights reserved. No part of this publication may be reproduced, stored in a retrievalsystem, or transmitted in any form or by any means electronic, mechanical,photocopying, recording or otherwise without the prior permission of the AssistantVice Chancellor of the College of Law, Government and International Studies,Universiti Utara Malaysia. i
    • STUDENT DECLARATIONI hereby declare that this practicum report is the result of my own research except as cited in thereferences.I acknowledge the College of Law, Government and International Studies, Universiti UtaraMalaysia reserves the rights to own the copyright of this report for research and academicpurposes.Submitted date _________________________ _________________________ (Student’s Signature)DECLARATION OF ACCEPTANCEAfter careful observation, this practicum report entitles Malaysia External Trade DevelopmentCorporation by Pridhivraj Naidu Matric No. 127445 is accepted in partial fulfillment of therequirement for the Bachelor Degree of International Affairs Management with Honours.Acknowledge by:____________________________________(Dr. Ahmad Bashawir Bin Haji Abdul Ghani)College of Law, Government and International StudiesUniversiti Utara MalaysiaDate: ii
    • ACKNOWLEDGEMENTFirst and foremost I would like to express my special thank to Malaysia External TradeDevelopment Cooperation (MATRADE). In general, to Mr. A. Rashid Mohd Zain, MalaysianTrade Commissioner in Seoul MATRADE office for giving me the opportunity to complete mytraining with the best team I ever working with, beside giving me advice and guidance whichhelped me a lot in executing my tasks. I would like to thank also the Marketing Officer, Miss LeeMin Kyung, the Trade assistance Mrs Lee Mi Sook and Mrs Lee Sun Jin, for the continuessupport during the training period at the Seoul MATRADE office.To my lecturer Dr. Ahmad Bashawir Bin Haji Abdul Ghani, thanks you so much for helping meand giving me an invaluable advices and assistance in completing the report, also in getting thefocal point for the research.Last but not least, my highest gratitude to Centre for University-Industry Collaboration (CUIC),Universiti Utara Malaysia for giving me the opportunity to be a part of the internship abroadprogramme. I deeply hope the report would give the reader a picture on the invaluable andpriceless experience of this industry training programme. iii
    • ABSTRACTThe importance of export-led growth in economic development as a strategic plan has been apolicy of many of the developing countries since 1970s. Hence active government’s role inpromoting and protecting production capability is considered as imperative. In the case ofMalaysia, the role of MATRADE in this situation is considered as crucial. This paper finds thatMATRADE in general is crucial in developing an insight of the international market forMalaysian produces, specifically this report will look into various aspects of the Marketdevelopment and to understand the functions and working style of the Seoul MATRADE Office.Have also placed some critical data from the annual reports of the office to have a betterunderstanding of the market annual market development of the Malaysian Korean trade agenda. iv
    • TABLE OF CONTENTTITLE PAGECopyrights Declaration iStudents Declaration of acceptance iiAcknowledgement iiiAbstract ivTable of Content vList of Tables viiList of Abbreviation viiiChapter One: OVERVIEW1.1 Background of MATRADE 11.2 Objective 11.3 Mission & Vision 21.4 Practicum in Review 3Chapter Two: Republic of Korea Economy2.1 Economic View 52.2 Rules & Regulation 82.3 Market Opportunities for Malaysia’s Export 11Chapter Three: Cooperation between Malaysia & Korea3.1 Bilateral Trade - Malaysia & Republic of Korea 143.2 Korea Trade Development Agency 213.3 Korea Chamber of Commerce 233.4 ASEAN Korea Centre 243.5 Malaysia Industrial Development Agency 26Chapter Four: Tasks & Duties of MATRADE4.1 Marketing Malaysian Products in ROK 294.2 MATRADE Promote Malaysian Product 31 v
    • Conclusion iReferences iiAppendices iii vi
    • LIST OF TABLESTable 1 ROK’s Bilateral Trade with MalaysiaTable 2 ROK’s Exports to Malaysia by Major ProductsTable 3 ROK’s exports to Malaysia (6 Digit)Table 4 ROK’s Imports from Malaysia by Major ProductsTable 5 ROK’s Imports from Malaysia (6 Digit) vii
    • LIST OF ABBREVIATIONMATRADE Malaysia External Trade Development CorporationCUIC UUM Centre for University-Industry Collaboration - UUMROK Republic of KoreaMITI Ministry of International Trade and IndustryOECD Organization of Economic Co-Operation and DevelopmentSITREP Situation ReportMA Market AlertKPI Key Performance IndexIMF International Monetary FundGDP Gross Domestic ProductBOK Bank of KoreaTSNR Technically Specified Natural RubberKOTRA Korea Trade AgencyKOCHAM Korean Chamber of CommerceAKC ASEAN Korea CentreMIDA Malaysian Industrial Development AgencyMIHAS Malaysia International Halal ShowcaseIBM Incoming Buying MissionSSM Specialize Marketing MissionSMM Companies Commission of MalaysiaSME Small and Medium Enterprises viii