Social media: Why .... and how


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The Regina Lectures - Nov 28

2. Lecture to Regina child psychiatrists, psychologists and social workers

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Social media: Why .... and how

  1. 1. Social media. Why … and how Pat Rich (@cmaer) Nov. 28, 2013 Regina 1
  2. 2. My life on Twitter • • • • • Social media staff resource at CMA Monitors and writes on health IT development Monitors Twitter on a continuous basis 3100+ followers and follows 2000 Interacts with MD peer leaders in social media on daily basis 2
  3. 3. Social media is BAD In a newly revised policy statement released today, the American Academy of Pediatrics recommends that parents make a media plan for their families that takes into account not only the quantity, but the quality and location of media used, and includes mealtime and bedtime curfews for media devices. It also encourages keeping all screen media (TVs, computers, tablets, etc.) out of kids' bedrooms. USA Today, Oct. 28 “Social media is dangerous for kids, so we can’t model it.” Conversation with CHEO Communications Director Ann Fuller about attitudes of some senior staff at her hospital 3
  4. 4. Not so fast Clinical research published by American Academy of Pediatrics showing social media can have beneficial impact on children and adolescents Ongoing discussions in social media have documented the ability of the tools to raise awareness about mental health issues (e.g. #stigma) and to provide patients with mental health issues with secure, online communities to provide support 4
  5. 5. Turning back the clock? can’t be done must accept social media use by children and adolescents is here to stay best to encourage others to use appropriately 5
  6. 6. What is Social Media?      Extension of every day interaction Conversations & exchange of information Communities of shared interest Tools for innovation Integrates technology
  7. 7. CMA epanel survey – Attitudes towards social media  Use of social media 90% Poses professional and legal risks to physicians 55% 57% 55% 53% Increases public knowledge about health issues Helps patients gain a sense of community by sharing with other Increases public knowledge about health issues Provides platforms for better peer-to-peer sharing of medical information and insights 39% Is of little value in day-to-day medical practice 30% Permits patients and physicians to share information in a collaborative way 22% Helps physicians provide better care more efficiently 7
  8. 8. Canadian Psychiatric Association annual meeting - 2011 “Physicians should maintain a high level of professionalism in all aspects of life. He likened the online community to a small town in which a physician must always maintain a certain decorum.” “…for all physicians, social media are tools that can be used to improve communication and knowledge translation. For example, he said, clinical narratives (posted without identifying the patient) can promote reflection and a greater understanding of the physician–patient relationship.” 8
  9. 9. ▸ Blog post ▸ Why depression has made me a better doctor - Dr. Ronan Kavanagh ▸ http://www.ronankav 12
  10. 10. Mental Health Engagement Network – London, ON Yes, there is an app for that - 400 pts with mood or psychotic disorders - iPhone, PHR, tools to manage health - Mood monitor to track mood in real time electronically 13
  11. 11. Dr. Gail Beck Ottawa child psychiatrist Tweets (@gailyentabeck) Blogs 14
  12. 12. An expert Canadian physician voice  Dr. Ali Jalali, teaching chair, faculty of medicine, University of Ottawa 15
  13. 13. Why consider social media?      To stay informed Communicate (engage) with peers and patients Disseminate information Advocate for/against something Because if you decide not to use social media, your decision should be based on sound knowledge about what you are choosing not to use
  14. 14. Why consider social media II (graduate class)  For public health purposes (e.g. tracking epidemics or spread of new pathogens)  As learning tools in medical education  To show your clinical technique on YouTube  To deliver clinical care!!!
  15. 15. Dipping your foot in        Search for yourself on Google Open a Twitter account (takes 5 minutes) Post a LinkedIn profile View an instructional video on YouTube Join an online community Follow a #hcsmca session (Wed. 1pm EST) Start an RSS feed
  16. 16. Reasons not to use social media      Time-consuming Don’t understand the technology Not paid for it At risk for legal or professional consequences Not interested in what others have to say, or in communicating with people using these media
  17. 17. Twitter in 3 slides - Why consider it         To collect information To connect with peers – locally and globally To connect with subject experts To advocate on important (to you) issues To recruit patients for studies To join discussions To follow conference activities To report on conference activities 20
  18. 18. Twitter in 3 slides – What is it?    A microblogging site (140-character maximum) A self-contained community where you choose who to follow -- but not who follows you (although you can block people) A real-time information source 21
  19. 19. Twitter in 3 slides - essentials  Setting up a profile takes less than 5 minutes  Be transparent about who you are  Perfectly OK to just follow others until comfortable tweeting  If a personal account state that views are your own  Twitter is a public space – think before you Tweet be courteous and don’t Tweet when angry  Hashtags (#) are your friend  Use Twitter tools (Tweetdeck of Hootsuite) to organize information
  20. 20. The Boundary Fallacy Keeping a boundary between professional and personal life on social media is “operationally impossible, lacking in-agreement among active physician social media users, inconsistent with the concept of professional identity, and potentially harmful to physician and patients.” Rather than eliminating boundaries and “suggesting anything goes,” physicians should just ask themselves whether what they are posting on social media is appropriate for a physician in a public space – with the issue of the content being professional or personal being irrelevant. “Social Media and Physicians’ Online Identity Crisis” published in JAMA, Aug. 14 (v.310, no: 6, 581-582). 23