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Asklepios and


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How the Canadian Medical Association is using social media to connect doctors and patients and doctors with doctors - Presentation to Medicine 2.0 conference, Toronto, Sept. 17, 2009

How the Canadian Medical Association is using social media to connect doctors and patients and doctors with doctors - Presentation to Medicine 2.0 conference, Toronto, Sept. 17, 2009

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  • Thanks to Dr. Eysenbach and the planning committee for giving me the chance to address you. Today, Asklepios is officially just over two weeks old so this is an exciting time Apologize to those of you who are familiar with my organization but feel it is important to provide a context for those not familiar with the Canadian Medical Association
  • Represents about 68% of all Canadian physicians and about 80% of practicing physicians
  • Based on how we work as an organization and what we wanted to do, we came up with a number of important principles for developing a social networking site. Authentication important – already in place for our portal so able to make use of this Decided that we wanted people to identify themselves. Concerns about the Patriot Act in the U.S. and potential access to personal data meant it should be hosted in Canada Most importantly – CMA would take a hands off approach. Not control the discussions or groups online but just provide the platform
  • Decided that of all the Web 2.0 tools available – wikkis, blogs etc. that social networking is where we could bring most benefit to members. Worked throughout the winter and spring to develop a proposal and plan Established pilot site on ning. Tested with senior staff and then closed to staff and worked with volunteer physicians to improve functionality. Worked with web company in Montreal (Plank) to build the site. Unveiled at our annual meeting last month
  • This is Asklepios. Named after the Greek god of medicine and evidently this is the most acceptable spelling. Doctors login through their log-in, then create a profile, and can then communicate in whatever means they choose.
  • Transcript

    • 1. Asklepios and CMA connecting doctors and doctors and patients Pat Rich – Director, CMA Online Content
    • 2. About the CMA
      • Voluntary, non-profit association
      • Founded in 1867 – the same year Canada became an independent nation
      • More than 70, 000 members
      • Mission: To serve and unite the physicians of Canada and be the national advocate, in partnership with the people of Canada, for the highest standards of health care.
      • *
    • 3. What is the Health Portal? A physician-driven online collaboration space that enables providers and patients to manage chronic conditions, communicate and share health information.
    • 4. 1. Manage chronic diseases online
      • Blood pressure
      • Asthma
      • Weight
      • Diabetes
      • Exercise
      • Pain management (coming soon)
    • 5.  
    • 6. False physician assumptions
      • Patients are not interested in online services, especially seniors
      • Patient-generated readings cannot be trusted
      • Patients will swamp me with messages
      • I will not be compensated for online interactions
      • Dr. Jay Mercer
      • From Technology for Doctors article
    • 7. How’s it working?
      • “Since I started moving patient interactions online, the relationships have worked well. The issues that I was cautioned about have not materialized as major problems. The patients are happy with the improved access to me and my net workload has decreased. I also feel that I have a better handle on many of my patient’s problems since I am now making decisions based on a much richer data set.”
      • Dr. Jay Mercer, Ottawa GP
      • Reprinted from Technology for Doctors
    • 8. Asklepios – One Year Later
    • 9. Why a social networking site
      • Member demand
      • Physicians already using Web 2.0
      • Key to new member engagement and communication strategy
      • Facilitates relationships – good for physicians, good for us
    • 10. Principles
      • Physician only (authenticate through existing process) and not anonymous
      • Hosted in Canada
      • Private and secure
      • “Hands off”
    • 11. Current statistics
      • 3092 members
      • 92 groups
      • 916 friendships formed
    • 12. Upcoming plans
      • Make available:
          • Forums
          • Blogging
          • Polls
          • Access to non-Canadian physicians
          • Access to non-physicians
    • 13.  
    • 14. Lessons learned
      • A few super-users dominate discussion
      • Targetted engagement strategies work
      • Resources required for adequate support