Widget Campaign Case Study Widgetbox Will Price, CEO July 17th 2008

Who We Are Widgetbox Largest consumer facing widget platform Providing choice to those who want it and reach to those who need it Consumer Solutions Find Widgets Create Widgets Partner Solutions Custom Galleries Advertise With and in Widgets Key Stats (as of 7/8/08) Founded in 2006 , based in SF, and with 25 employees Funded by Sequoia Capital, Hummer Winblad, and NCD Investors 71,500 widgets 3.5 billion widgets served to date 70,000 widget creators 8.7 million subscribers 40 million uniques 960,000 domains 425 million widget views/month

Widgetbox

Largest consumer facing widget platform

Providing choice to those who want it and reach to those who need it

Consumer Solutions

Find Widgets

Create Widgets

Partner Solutions

Custom Galleries

Advertise With and in Widgets

Key Stats (as of 7/8/08)

Founded in 2006 , based in SF, and with 25 employees

Funded by Sequoia Capital, Hummer Winblad, and NCD Investors

71,500 widgets

3.5 billion widgets served to date

70,000 widget creators

8.7 million subscribers

40 million uniques

960,000 domains

425 million widget views/month

Market Dynamic Audiences are distributed Websites are losing relevance Users want to consume content and applications independent of the content’s source Widgets allow both publishers to reach audience and the audience to control where and how to consume How do content creators discover and reach their audience via widgets?

Audiences are distributed

Websites are losing relevance

Users want to consume content and applications independent of the content’s source

Widgets allow both publishers to reach audience and the audience to control where and how to consume

Widgetbox Business Model Promote. Distribute. Target. Connect. Content to Audience Three revenue streams Cost per install (CPI) Core revenue driver to date Example widget Cost per thousand (CPM) Example CPM ad Cost Per Click (CPC) Example CPC ad

Promote. Distribute. Target. Connect.

Content to Audience

Three revenue streams

Cost per install (CPI)

Core revenue driver to date

Example widget

Cost per thousand (CPM)

Example CPM ad

Cost Per Click (CPC)

Example CPC ad

Case Study: Music Video Widget Client had a Music Video Widget Widget was live on Widgetbox.com for months Client wanted to accelerate viral growth Created a Cost-Per-Installation campaign leveraging: 1. Widgetbox.com Promotion : banners, featured widgets, etc 2. In-Widget Drop Down Unit : promotion in relevant widgets 3. Facebook & Bebo : converted widget into social applications Campaign launched June 15 th and completed June 26 th

Client had a Music Video Widget

Widget was live on Widgetbox.com for months

Client wanted to accelerate viral growth

Created a Cost-Per-Installation campaign leveraging:

1. Widgetbox.com Promotion : banners, featured widgets, etc

2. In-Widget Drop Down Unit : promotion in relevant widgets

3. Facebook & Bebo : converted widget into social applications

Campaign launched June 15 th and completed June 26 th

Widget lived on Widgetbox for months Traffic was steady and respectable

Promotional campaign kicked off June 15: On Widgetbox.com and through Widgetbox Network Hits: + 40,000% Uniques: +90,000% Subscriptions: +12,000%

After the campaign: still viral and growing + 50,000%

After the campaign: still viral and growing Hits: +50,000% Uniques: +110,000% Subscriptions: +8,800%