Value 2.0 Marketing In A Recession

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Social Marketing In A Recession Pays Dividends

Social Marketing In A Recession Pays Dividends

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  • 1. Social Media Marketing Activation Intelligence Capabilities Overview
  • 2. Value 2.0 The Power of Social Media MEDIA CONSUMPTION TOTAL US ADVERTISING SPEND “Over 90% of consumers say WOM 6% Online influenced their purchases.” DoubleClick The Opportunity 22% TV 75% of Internet users participate in some Online form of social media, up from 56% in 2007.... 41% 14 hours wk 20% Direct Mail “…50% the US adult population will be on a social network by 2011.” TV 14 hours wk 14% Newspapers Trust in "a person like me" has tripled 5% Yellow Pages to 68% in 2 years 4% Magazines 7% Radio The most recommended brand online Radio 4 hours wk 21% Other in its category grows the category average 2.5x Magazines, 2 hours Media Newspapers, 1 hour $303 Billion (2007E) More measurable than traditional media……. improves accountability CMOs shifts budget mix… improves budget allocation & optimization Precision targeting by lifecycle and decision stage….improves effectiveness Consumers trust each other first………improves impact It’s where your customers spend most of their time………improves efficiency C O N F I D E N T I A L 2
  • 3. Value 2.0 Consumer Impact “Over90% of consumers say WOM influenced their purchases.” DoubleClick Now more than ever, consumers will validate purchase decisions via online peer opinion 80% Internet & Personal Sources Are The Best Information sources -Morgan Stanley People Aren’t going to stop talking C O N F I D E N T I A L 4
  • 4. “In the recession of 2009, marketers will be making cuts almost across the board, Value 2.0 and will seek cost-efficient alternatives.” Budget Allocation October 2008 CMO’s give it priority C O N F I D E N T I A L 5
  • 5. Value 2.0 Marketing In a Recession: Precision Targeting Targeted Engagement Strategies by Channel, Purchase Funnel Stage, Marketing Objective and Geography Blog Communities Social Networks Message Boards Video Sharing Social Bookmarking Micro Blogs Review Sites Referral Preference Activation Evaluation Interest Awareness C2C Social Influence Marketing C O N F I D E N T I A L 6 Local, Regional, National and Global
  • 6. Value 2.0 The Opportunity • Unique Trial Offers • Widgets/Apps • Drive Event Attendance • Launch New Products • UGC Promotions • Sweeps & Contests • Amplify Retail Offers • Build Acquisition Database Leverage Influence & Engagement, turning Conversations Into Results…. C O N F I D E N T I A L 7
  • 7. Value 2.0 Marketing In a Recession: Multiple ROI Benefits Social Media Marketing Benefits • Cost Effective • Rapid Deployment • Precision Targeting • Scalable • Legacy Effect • Accountable • Measurable ROI DR PR SR MR IMPACT Direct Marketing Results Blogger Outreach Search Results Customer Acquisition Influence the Influentials SEO+SMO Market Research Lead Generation In bound Marketing Insight Results Conversion Impact Engagement Feedback PLUS, Brand Impact Making your dollars work harder! C O N F I D E N T I A L 8
  • 8. Randy F. Price CEO social arc innovation lab Always curious and connected, Randy is a social media marketing thought leader with a relentless focus: delivering results. His passion is creating value as an innovator who provides actionable insights and strategic leadership to global brands. Mr. Price has a broad range of vertical industry expertise, starting his career at Procter & Gamble (P&G), then managing national accounts in NYC for Coca-Cola USA a stint at a dot com and national promotions while at NBC/Universal. A digital strategist who has implemented countless best practice initiatives with a simple orientation: “idiot proof” ways to use technology to engage & inspire consumer activation. Most recently, Mr. Price re-built Y&R Brands/Wunderman’s Digital Practice, implementing global programs across Ford’s Premier Automotive Group: Jaguar, Land Rover, Lincoln and Volvo. Mr. Price holds a patent pending in NFC near field communications for a LBS (location based technology) solution. C O N F I D E N T I A L 9
  • 9. Randy F. Price CEO 949.241.5777 rfprice@social-arc.com