Social Media
  Release
   SMR
   2.0


               1
APPROACH SHIFT TO PUBLIC ENGAGEMENT



     From Public Relations   To Public Engagement




                             ...
SOCIAL MEDIA
PRESS   RELEASE   & NEWS ROOM



                                3
PRESS   RELEASE   1.0



                        4
SMR SOCIAL MEDIA RELEASE




                           START
                           WITH THE
                        ...
6
Ensure
           Accuracy



 Ensure    Democratize
Accuracy     Access




 Ensure
Accuracy




                        ...
Embrace
Context




          Embrace
          Context




Embrace
Context
C t t

                    8
Build
            Community



  Build
Community




  Build
Community     Build
            Community



                ...
YOU   HAVE YOUR DESIGN, NOW WHAT



Make your release work for you
 H
  Headlines
       dli
 Bolded text

 B ll
  Bull...
BUILDING YOUR SMR

Menu of tools



Video
Vid capturing
       t i




 Video editing
   deo ed t g




                  ...
HEADLINES/BOLDED TEXT


   Include your company name
   Include key
    I l d k words  d
   Don’t spin
   Write h head...
YOUR   LOGO IS   YOUR   BRAND…   SHARE   IT




                                              13
INCLUDE LINKS!

•   What kind of links?
    – Link to key pages on your website (and then track the
      traffic that lan...
Videos are highly optimized 
and a great way to share 
your story!




                               15
PROVIDE MULTIMEDIA


   Logos
   Photos
    Ph t
   Videos
   R l
    Releases on websites will i l d photos,
        ...
A   PICTURE’S WORTH    1000     WORDS

       Include them in your release for easy use




                              ...
18
THE NEW CORPORATE NEWSROOM




                             19
SOCIAL MEDIA NEWSROOM




                        20
THE CORPORATE NEWSROOM: EXAMPLE




                                  21
THE CORPORATE NEWSROOM

Alternative - use a blog engine




                                  22
THE CORPORATE NEWSROOM


                              RSS
Categories                Subscriptions
  (Tags)



           ...
EXAMPLE: CISCO

http://blogs.cisco.com/news




                              24
NON-TRADITIONAL DISTRIBUTIONS


   Digg
   Delicious
    D li i
   Your website
       RSS feed
            f d
     ...
BUILDING YOUR SMR

Adding the elements
                Many newswire services offer social media
                 release...
SMR CAPABILITIES   ACROSS   MAJOR WIRE SERVICES




                                                  27
RECAP


 Write a well written headline
 I l d available f
  Include  il bl formatting t l
                      tti   to...
FINAL THOUGHTS

 The SMR doesn’t replace the traditional release

 The SMR fosters your relationship with blogger

 The...
SOCIAL MEDIA RELEASE SMR 2.0




                               30
PRICEPOINTS 2.0

DIGITAL|INTERACTIVE




     ________________
     Randy F. Price
     Senior Digital Interactive Executi...
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Smr Press Release & Newsroom Pricepoints 2.0

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Smr Press Release & Newsroom Pricepoints 2.0

  1. 1. Social Media Release SMR 2.0 1
  2. 2. APPROACH SHIFT TO PUBLIC ENGAGEMENT From Public Relations To Public Engagement 2
  3. 3. SOCIAL MEDIA PRESS RELEASE & NEWS ROOM 3
  4. 4. PRESS RELEASE 1.0 4
  5. 5. SMR SOCIAL MEDIA RELEASE START WITH THE END IN MIND 5
  6. 6. 6
  7. 7. Ensure Accuracy Ensure Democratize Accuracy Access Ensure Accuracy 7
  8. 8. Embrace Context Embrace Context Embrace Context C t t 8
  9. 9. Build Community Build Community Build Community Build Community 9
  10. 10. YOU HAVE YOUR DESIGN, NOW WHAT Make your release work for you  H Headlines dli  Bolded text  B ll Bullets  LINKS  Multimedia and Logos 10
  11. 11. BUILDING YOUR SMR Menu of tools Video Vid capturing t i Video editing deo ed t g 11
  12. 12. HEADLINES/BOLDED TEXT  Include your company name  Include key I l d k words d  Don’t spin  Write h headline W i the h dli as if you were the reader h d  No more than 22 words long  No ® in the headline  Bold headlines and keywords in your text 12
  13. 13. YOUR LOGO IS YOUR BRAND… SHARE IT 13
  14. 14. INCLUDE LINKS! • What kind of links? – Link to key pages on your website (and then track the traffic that lands there) ff – Link to additional articles that support your release’s thesis • Full URLs – Always include a fully written out URL to your website • Embedded links – Embedded Links provide natural search engine results • How to add links: – Highlight key phrases, right click, select Hyperlink, paste in destination URL 14
  15. 15. Videos are highly optimized  and a great way to share  your story! 15
  16. 16. PROVIDE MULTIMEDIA  Logos  Photos Ph t  Videos  R l Releases on websites will i l d photos, b i ill include h logos, links and formatting  Place multimedia on hi hl optimized sites: Pl lti di highly ti i d it  YouTube channel  Photobucket/Flickr company page 16
  17. 17. A PICTURE’S WORTH 1000 WORDS Include them in your release for easy use 17
  18. 18. 18
  19. 19. THE NEW CORPORATE NEWSROOM 19
  20. 20. SOCIAL MEDIA NEWSROOM 20
  21. 21. THE CORPORATE NEWSROOM: EXAMPLE 21
  22. 22. THE CORPORATE NEWSROOM Alternative - use a blog engine 22
  23. 23. THE CORPORATE NEWSROOM RSS Categories Subscriptions (Tags) Video Links Sharing and And Embeds Bookmarking (YouTube) Built-in Suggested Search R di Reading (Context) Archives By Month 23
  24. 24. EXAMPLE: CISCO http://blogs.cisco.com/news 24
  25. 25. NON-TRADITIONAL DISTRIBUTIONS  Digg  Delicious D li i  Your website  RSS feed f d  Blog about it  Twitter your blog post 25
  26. 26. BUILDING YOUR SMR Adding the elements  Many newswire services offer social media releases or social media elements that can be added to your typical press release distribution:  RSS subscriptions  Technorati tags  Del.icio.us bookmarking  Digg it  Multimedia add-ons  Comments  However, the best place for conversations to take place is on your corporate site. 26
  27. 27. SMR CAPABILITIES ACROSS MAJOR WIRE SERVICES 27
  28. 28. RECAP  Write a well written headline  I l d available f Include il bl formatting t l tti tools  Promote your company brand, use a logo  Provide multimedia  Create an interactive release! USE LINKS!  Use online tools to share your company news and brand directly to consumers  Use online tools to allow your consumers to share your news 28
  29. 29. FINAL THOUGHTS  The SMR doesn’t replace the traditional release  The SMR fosters your relationship with blogger  The SMR template is just that – a template  Consider a hybrid traditional-SMR release  The tools surrounding it make it social g  Let the conversation happen at corporate site  C Consider a bl id blog engine newsroom i  You still need news and interesting information 29
  30. 30. SOCIAL MEDIA RELEASE SMR 2.0 30
  31. 31. PRICEPOINTS 2.0 DIGITAL|INTERACTIVE ________________ Randy F. Price Senior Digital Interactive Executive Vision, Leadership & Results      949.241.5777                   LinkedIn My Blog/Digital Pricepoints 31
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