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Smr Press Release & Newsroom Pricepoints 2.0
 

Smr Press Release & Newsroom Pricepoints 2.0

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    Smr Press Release & Newsroom Pricepoints 2.0 Smr Press Release & Newsroom Pricepoints 2.0 Presentation Transcript

    • Social Media Release SMR 2.0 1
    • APPROACH SHIFT TO PUBLIC ENGAGEMENT From Public Relations To Public Engagement 2
    • SOCIAL MEDIA PRESS RELEASE & NEWS ROOM 3
    • PRESS RELEASE 1.0 4
    • SMR SOCIAL MEDIA RELEASE START WITH THE END IN MIND 5
    • 6
    • Ensure Accuracy Ensure Democratize Accuracy Access Ensure Accuracy 7
    • Embrace Context Embrace Context Embrace Context C t t 8
    • Build Community Build Community Build Community Build Community 9
    • YOU HAVE YOUR DESIGN, NOW WHAT Make your release work for you  H Headlines dli  Bolded text  B ll Bullets  LINKS  Multimedia and Logos 10
    • BUILDING YOUR SMR Menu of tools Video Vid capturing t i Video editing deo ed t g 11
    • HEADLINES/BOLDED TEXT  Include your company name  Include key I l d k words d  Don’t spin  Write h headline W i the h dli as if you were the reader h d  No more than 22 words long  No ® in the headline  Bold headlines and keywords in your text 12
    • YOUR LOGO IS YOUR BRAND… SHARE IT 13
    • INCLUDE LINKS! • What kind of links? – Link to key pages on your website (and then track the traffic that lands there) ff – Link to additional articles that support your release’s thesis • Full URLs – Always include a fully written out URL to your website • Embedded links – Embedded Links provide natural search engine results • How to add links: – Highlight key phrases, right click, select Hyperlink, paste in destination URL 14
    • Videos are highly optimized  and a great way to share  your story! 15
    • PROVIDE MULTIMEDIA  Logos  Photos Ph t  Videos  R l Releases on websites will i l d photos, b i ill include h logos, links and formatting  Place multimedia on hi hl optimized sites: Pl lti di highly ti i d it  YouTube channel  Photobucket/Flickr company page 16
    • A PICTURE’S WORTH 1000 WORDS Include them in your release for easy use 17
    • 18
    • THE NEW CORPORATE NEWSROOM 19
    • SOCIAL MEDIA NEWSROOM 20
    • THE CORPORATE NEWSROOM: EXAMPLE 21
    • THE CORPORATE NEWSROOM Alternative - use a blog engine 22
    • THE CORPORATE NEWSROOM RSS Categories Subscriptions (Tags) Video Links Sharing and And Embeds Bookmarking (YouTube) Built-in Suggested Search R di Reading (Context) Archives By Month 23
    • EXAMPLE: CISCO http://blogs.cisco.com/news 24
    • NON-TRADITIONAL DISTRIBUTIONS  Digg  Delicious D li i  Your website  RSS feed f d  Blog about it  Twitter your blog post 25
    • BUILDING YOUR SMR Adding the elements  Many newswire services offer social media releases or social media elements that can be added to your typical press release distribution:  RSS subscriptions  Technorati tags  Del.icio.us bookmarking  Digg it  Multimedia add-ons  Comments  However, the best place for conversations to take place is on your corporate site. 26
    • SMR CAPABILITIES ACROSS MAJOR WIRE SERVICES 27
    • RECAP  Write a well written headline  I l d available f Include il bl formatting t l tti tools  Promote your company brand, use a logo  Provide multimedia  Create an interactive release! USE LINKS!  Use online tools to share your company news and brand directly to consumers  Use online tools to allow your consumers to share your news 28
    • FINAL THOUGHTS  The SMR doesn’t replace the traditional release  The SMR fosters your relationship with blogger  The SMR template is just that – a template  Consider a hybrid traditional-SMR release  The tools surrounding it make it social g  Let the conversation happen at corporate site  C Consider a bl id blog engine newsroom i  You still need news and interesting information 29
    • SOCIAL MEDIA RELEASE SMR 2.0 30
    • PRICEPOINTS 2.0 DIGITAL|INTERACTIVE ________________ Randy F. Price Senior Digital Interactive Executive Vision, Leadership & Results      949.241.5777                   LinkedIn My Blog/Digital Pricepoints 31