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SEO Strategic Overview 2012

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  • 1. SEOSearch Optimization Strategic Overview 2012 a www.Net-Scope.com a1 www.CorporateSearchOptimization.com
  • 2. Algorithmic Ranking FactorsSLIDE MASTER – COVERPAGE
  • 3. Algorithmic Ranking FactorsSLIDE MASTER – COVERPAGE
  • 4. You have to do theseright, before you can Algorithmic Ranking Factors do these rightSLIDE MASTER – COVERPAGE
  • 5. Organic Optimization Planning and Deployment Sources for Keyword Discovery Marketing Keywords potential keywords Component Competiti ve Marketing Dept Component Keyword Keyword WordTracker Uni verse Research SE ANALYS T PPC Campaign Popularity 1st > On-pg factors Log Files pass > Off-pg backlink reputation Relevancy cut & quality Website > Google PageRank Alternative PPC Competitors cost (perceived Website market value) Keyword Clasific ationKeyword Keyword Single / Multiple Final List ofStrategy Strategy (map) Website Strategy KeywrodsTactical Campaign Track RankingsImplementation Conduct Maintenance Optimization Link VerificationMeta/ Title Body Maintain Tags content Optimization Link Tracking Website Client Link Maintenance Page Optimization access Recommenda- restrictions tions Near-Dup content Article One-way Website Trouble On-Pg Refinement Syndic. Links construction Shooting limitations Google W eb. Acct Press Directory PageRank Incidental Web SE ANALYS TReleases Submit Optimization Maintenance Consulting Link Cont ent/pg Optimization Creation Montly Reporting Research
  • 6. Visualizing Visits Through Various Channels