Infinite  Communities<br />Infinite  Connections<br />Infinite  Conversations<br />
At the intersectionwhere <br />Brands & Customers connect, infinite engagement possibilities exist…<br />designs & impleme...
Social Media Marketing Experience<br />
BRAND<br />OBJECTIVE<br />RESULTS<br />*More detailed case study information available upon request.<br />Recent Snapshot ...
The Results<br />Inspired attendance at local events in 13 cities for Nissan 370Z<br />Outreach to over 400 bloggers, Achi...
The Power<br />“Over90% of consumers say WOM influenced their purchases.”DoubleClick<br />75%of Internet users participate...
The Opportunity<br />
The Opportunity<br />Using Listening Technologies to Turn Conversations Into Results….<br />Monitor your brand’s share of ...
The Opportunity: Best-in-Class Results<br />2008<br />
Activation Intelligence<br />delivers engagement results, captures insights and nurtures influencer relationships.<br />Li...
Listening Insight<br />Share of Voice (Relevant, Competitive)<br />Density (Source)<br />Velocity (Volume & Change)<br />P...
The Listening<br />Insight | Strategy | Activate | Measure | Optimize <br />Competitive Share of Voice <br />Top Sources<b...
Insight| Strategy | Activate | Measure | Optimize <br />Engagement Strategies <br />by Channel, Purchase Stage, Marketing ...
The Strategic Advantage<br />Insight| Strategy | Activate| Measure | Optimize <br />
The Strategy Elements<br />Insight| Strategy | Activate | Measure | Optimize <br />Content<br />Engagement Conversation<br...
The Engagement Plan<br />Insight| Strategy | Activate | Measure | Optimize <br />Engagement Contact Plan<br /><ul><li>Call...
Conversation Sparks
Momentum Mapping Metrics
Social Platform Mix</li></ul>Social Graph Targeting<br />Conversation Sparks<br /><ul><li>Viral Promotions
Exclusive Content
Sample Initiatives
Events
Unique Offers
Apps & Widgets
Sweepstakes, Contests</li></ul>Affinities & Platforms<br />Where does your customer communicate? who are their influencers...
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Sa2010 rfp

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  •  Systems to Interface with the social media channels I suspect the reason agencies haven&apos;t tackled consideration and preference is because they are far beyond their capabilities rather than simply outside their comfort zone. Real engagement requires entirely new teams of people—like information architects, data analysts and an army of technologists of various stripes. The traditional teams found at agencies simply do not possess the skill sets needed to tackle areas that are deeper inside the funnel, where purchase decisions increasingly take place.
  • Sa2010 rfp

    1. 1. Infinite Communities<br />Infinite Connections<br />Infinite Conversations<br />
    2. 2. At the intersectionwhere <br />Brands & Customers connect, infinite engagement possibilities exist…<br />designs & implementsstrategies <br />that seed, lead and ignite conversations that get to results faster!<br />
    3. 3. Social Media Marketing Experience<br />
    4. 4. BRAND<br />OBJECTIVE<br />RESULTS<br />*More detailed case study information available upon request.<br />Recent Snapshot of Work<br />
    5. 5. The Results<br />Inspired attendance at local events in 13 cities for Nissan 370Z<br />Outreach to over 400 bloggers, Achieved 100 Product Reviews 5+ million engagement impressions in 8 weeks <br />Activated 7MM Engagement Impressions Over 12 weeks<br />Drove 5,000+ <br />UGC video uploads to Pringles campaign for P&G<br />Created 7.6 million engagements within the Women Entrepreneur Community<br />Catapulted an artist up the charts 10 spots<br />Activated 4MM Engagement Impressions Over 6weeks<br />
    6. 6. The Power<br />“Over90% of consumers say WOM influenced their purchases.”DoubleClick<br />75%of Internet users participate in some form of social media, up from 56% in 2007....<br />“…50%the US adult population will be on a social network by 2011.”<br />Trust in "a person like me" has tripled, from 20% to 68% in 2 years <br />50% of blog readers consider blogs useful for purchases<br />
    7. 7. The Opportunity<br />
    8. 8. The Opportunity<br />Using Listening Technologies to Turn Conversations Into Results….<br />Monitor your brand’s share of voice<br />Develop more relevant products and services <br />Get information about your competitor’s brands <br /> Determine the efficacy of your marketingspend<br /> Better target yourmarketing messages<br /> Manage reputation and PR issues <br /> Be more competitive and increase your ROI<br />
    9. 9. The Opportunity: Best-in-Class Results<br />2008<br />
    10. 10. Activation Intelligence<br />delivers engagement results, captures insights and nurtures influencer relationships.<br />Listening + Activate + Optimize<br />The Point of Difference<br />
    11. 11. Listening Insight<br />Share of Voice (Relevant, Competitive)<br />Density (Source)<br />Velocity (Volume & Change)<br />Product Features Keywords<br />Verbatim Snapshots (Unfiltered)<br />Strategy<br />Targeted Site Plan<br />Platform Mix Strategy<br />Conversation Sparks<br />Momentum Contact Plan<br />Key Messaging & Brand Training<br />Digital Asset Inventory<br />Performance Metrics Defined<br />Listening<br />Planning<br />Measurement & Optimization <br />Outreach Activation<br />Weekly Reporting <br />Key Performance Indicators<br />Unique Metrics by Platform<br />Engagement Impressions (ROI)<br />Highlighted Verbatim Conversations<br />Recommendations & Key Insights<br />Brand Outreach Coordinators seed, lead and ignite activation by engaging the target demographic with call to action messaging , offers and conversations with key influencers<br />Activation<br />Reporting<br />The Process: Activation Intelligence<br />
    12. 12. The Listening<br />Insight | Strategy | Activate | Measure | Optimize <br />Competitive Share of Voice <br />Top Sources<br />Velocity (Volume & Change)<br />Sentiment<br />Platform Mix<br />Product Features /Attributes<br />Verbatim (Unfiltered)<br />Listen First<br />Then StrategizeSecond<br />Topic & Keywords<br />Influence<br />Filtering Millions of Real Time C2C Conversations <br /> Across All The Social Media Platforms <br /> Provides Unparalleled Competitive Incites<br />
    13. 13. Insight| Strategy | Activate | Measure | Optimize <br />Engagement Strategies <br />by Channel, Purchase Stage, Marketing Objective & Geotarget<br />Blog Communities Social Networks Discussion Boards <br />Video Sharing Social Bookmarking Micro Blogs Review Sites<br />Referral<br />Activation<br />Preference<br />Evaluation<br />Interest<br />Awareness <br />C2C Social Influence Marketing<br />Local, Regional, National and Global<br />The Targeting<br />
    14. 14. The Strategic Advantage<br />Insight| Strategy | Activate| Measure | Optimize <br />
    15. 15. The Strategy Elements<br />Insight| Strategy | Activate | Measure | Optimize <br />Content<br />Engagement Conversation<br />Sparks<br />Platforms<br />Reach Plan<br />Influencers<br />Intensity<br />Actionable Listening Insights<br />
    16. 16. The Engagement Plan<br />Insight| Strategy | Activate | Measure | Optimize <br />Engagement Contact Plan<br /><ul><li>Call To Action Messaging
    17. 17. Conversation Sparks
    18. 18. Momentum Mapping Metrics
    19. 19. Social Platform Mix</li></ul>Social Graph Targeting<br />Conversation Sparks<br /><ul><li>Viral Promotions
    20. 20. Exclusive Content
    21. 21. Sample Initiatives
    22. 22. Events
    23. 23. Unique Offers
    24. 24. Apps & Widgets
    25. 25. Sweepstakes, Contests</li></ul>Affinities & Platforms<br />Where does your customer communicate? who are their influencers? what inspires & influences them to action?<br />
    26. 26. Insight| Strategy | Activate | Measure | Optimize <br />Engagement strategies that leverage the unique attributes of each platform<br />The Platforms<br />Traffic<br />
    27. 27. Insight| Strategy | Activate | Measure | Optimize <br />Platform Specialists Engaging In Real Conversations<br />“Regardless of the community, I’m upfront & real, conversation etiquette is mandatory” <br />“Tweetdeck, Tweeterpaks, TwitterFox…real time activation.. Tweet-Sweet! ” <br />“Video IS viral,<br /> RSS to aggregators, we know where to be seen!”<br />“Relevant sites means reach impact, but only if I do my homework do we connect. Right tone tact…” <br />“Knowing my posts last means its important to be 100% accountable & authentic <br />TENACIOUS<br />“T” <br />Bookmarking<br />Master<br />Socialite & Networker<br />Video <br />Virtuoso<br />Message Boards<br />BLOG EXPERT<br />TYRIEK<br />KRISTEN<br />JAMES<br />RYAN<br />CLEA<br />KAT<br />“We have a system that records all outreach activity” <br />The Conversations<br />
    28. 28. The Measurement<br />Insight| Strategy | Activate | Measure | Optimize <br />We measure all social media Key performance indicators<br />SEO Impact<br />Engagement Impressions<br />Platform Effectiveness<br />Share of Voice<br />Marketplace Insights<br />Listening Influence ID <br /><ul><li>Blog Posts
    29. 29. Message Board Comments
    30. 30. Video Views
    31. 31. Twitter Follows
    32. 32. Friends Alerts
    33. 33. Outreach Effectiveness
    34. 34. Channel Optimization
    35. 35. Offer Tracking
    36. 36. Traffic Metrics
    37. 37. Sampling Reviews
    38. 38. Feature Set Comparisons
    39. 39. Activity Log & Screenshots</li></li></ul><li>The Unique Platform Metrics<br />Insight| Strategy | Activate | Measure | Optimize <br />Bookmarking<br />Blogs & Message Boards<br />Social Networks<br />Facebook Insights<br />Friends/Fans<br />Frequency of updates<br />Frequency of notifications<br />Group Membership<br />Reach: Traffic/Uniques<br />Posts, Mentions& Reviews<br />Value & Impact<br />Pass-along <br />Engaged Viewer Impressions <br />Video/Photos/Podcasts<br />Tags & Links<br />TubeMogul Analytics<br />Individual Views<br />Subscribers<br />Comments per video<br />Comments per photo<br />Cumulative views<br />Downloads<br />Followers<br />Tweets<br />Direct messages<br />Links Distributed<br />Re-Tweets <br />
    40. 40. Insight| Strategy | Activate | Measure | Optimize <br />DM Principles Applied To Social Media <br />Engage, Optimize, Scale<br />The Optimization<br />Faster to results means establishing smart benchmarks today <br /> in order to achieve sustained results tomorrow!<br />We optimize the social media digital outreach variables of seed, lead and ignite (distribute, dialogue & amplify) against the key outreach variables of (message, platform, offer, segment) integration will all other communication strategies is fundamental to campaign success.<br />Our goal is the achievement of maximum brands results today within a framework that is smart about optimization across platforms allowing sustained ongoing results tomorrow.<br />
    41. 41. The Amplification<br />Insight| Strategy | Activate | Measure | Optimize <br />Optimization provides the opportunity to then amplify the brand communication based on where the message is graining traction, velocity and share of voice by social media platform.<br /><ul><li>Comments vs. reviews vs. posts
    42. 42. Friend notifications vs. followers
    43. 43. Tweets vs. re-tweets vs. direct messages
    44. 44. Comments on the videos
    45. 45. Personalized 1-to1 approach to widget (video installs)
    46. 46. Bookmarks, links and more. </li></li></ul><li>The ROI: Engagement Impact Impressions<br />Reach *Content Value + Pass-along+ Engagement Impact<br />
    47. 47. Activation Intelligence Services<br />Actionable Listening Technologies<br />Listening & Monitoring Understanding IP<br />In Depth Understanding of Platforms<br />Data Analysis & Insights<br />Proprietary Engagement Benchmark Database<br />Custom Segmentation & Analytics<br />Marketing Strategies<br />Comprehensive Social Media Marketing Consulting <br />Holistic Social Graph Integration<br />Buzz Generation<br />Content Development & Curation<br />Brand Advocacy Programming<br />Risk Mitigation Contingencies<br />Crisis & Reputation Management<br />Just In TimeOutreach<br />Momentum Mapping <br />Moderation Plans & Policies <br />Activation Outreach<br />Professional Outreach Methodology<br />Conversation Etiquette SM<br />Platform Expertise<br />Optimization & ROI<br />Engagement Value = Reach + Impact Value<br />Comprehensive Reporting<br />Unique Platform Metrics Measurement<br />Precision Targeting<br />Social Relationship Management (SRM)<br />Community Building<br />Extensive Platform Management Capabilities<br />Social CRM Outreach Programming<br />
    48. 48. 1608 4th Street,<br />Suite 110<br />Berkeley, CA 94710 <br />(510) 868-2787 <br />Aaron Mann<br />President<br />Randy F. Price<br />CEO<br />

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