At the intersectionwhere Brands & Customers connect, infinite engagement possibilities exist… designs & implementsstrategies that seed, lead and ignite conversations that get to results faster!
Social Media Marketing Experience
BRAND OBJECTIVE RESULTS *More detailed case study information available upon request. Recent Snapshot of Work
The Results Inspired attendance at local events in 13 cities for Nissan 370Z Outreach to over 400 bloggers, Achieved 100 Product Reviews 5+ million engagement impressions in 8 weeks Activated 7MM Engagement Impressions Over 12 weeks Drove 5,000+ UGC video uploads to Pringles campaign for P&G Created 7.6 million engagements within the Women Entrepreneur Community Catapulted an artist up the charts 10 spots Activated 4MM Engagement Impressions Over 6weeks
The Power “Over90% of consumers say WOM influenced their purchases.”DoubleClick 75%of Internet users participate in some form of social media, up from 56% in 2007.... “…50%the US adult population will be on a social network by 2011.” Trust in "a person like me" has tripled, from 20% to 68% in 2 years 50% of blog readers consider blogs useful for purchases
The Opportunity Using Listening Technologies to Turn Conversations Into Results…. Monitor your brand’s share of voice Develop more relevant products and services Get information about your competitor’s brands Determine the efficacy of your marketingspend Better target yourmarketing messages Manage reputation and PR issues Be more competitive and increase your ROI
The Opportunity: Best-in-Class Results 2008
Activation Intelligence delivers engagement results, captures insights and nurtures influencer relationships. Listening + Activate + Optimize The Point of Difference
Listening Insight Share of Voice (Relevant, Competitive) Density (Source) Velocity (Volume & Change) Product Features Keywords Verbatim Snapshots (Unfiltered) Strategy Targeted Site Plan Platform Mix Strategy Conversation Sparks Momentum Contact Plan Key Messaging & Brand Training Digital Asset Inventory Performance Metrics Defined Listening Planning Measurement & Optimization Outreach Activation Weekly Reporting Key Performance Indicators Unique Metrics by Platform Engagement Impressions (ROI) Highlighted Verbatim Conversations Recommendations & Key Insights Brand Outreach Coordinators seed, lead and ignite activation by engaging the target demographic with call to action messaging , offers and conversations with key influencers Activation Reporting The Process: Activation Intelligence
The Listening Insight | Strategy | Activate | Measure | Optimize Competitive Share of Voice Top Sources Velocity (Volume & Change) Sentiment Platform Mix Product Features /Attributes Verbatim (Unfiltered) Listen First Then StrategizeSecond Topic & Keywords Influence Filtering Millions of Real Time C2C Conversations Across All The Social Media Platforms Provides Unparalleled Competitive Incites
Insight| Strategy | Activate | Measure | Optimize Engagement Strategies by Channel, Purchase Stage, Marketing Objective & Geotarget Blog Communities Social Networks Discussion Boards Video Sharing Social Bookmarking Micro Blogs Review Sites Referral Activation Preference Evaluation Interest Awareness C2C Social Influence Marketing Local, Regional, National and Global The Targeting
The Strategic Advantage Insight| Strategy | Activate| Measure | Optimize
The Strategy Elements Insight| Strategy | Activate | Measure | Optimize Content Engagement Conversation Sparks Platforms Reach Plan Influencers Intensity Actionable Listening Insights
The Engagement Plan Insight| Strategy | Activate | Measure | Optimize Engagement Contact Plan
Call To Action Messaging
Momentum Mapping Metrics
Social Platform Mix
Social Graph Targeting Conversation Sparks
Apps & Widgets
Affinities & Platforms Where does your customer communicate? who are their influencers? what inspires & influences them to action?
Insight| Strategy | Activate | Measure | Optimize Engagement strategies that leverage the unique attributes of each platform The Platforms Traffic
Insight| Strategy | Activate | Measure | Optimize Platform Specialists Engaging In Real Conversations “Regardless of the community, I’m upfront & real, conversation etiquette is mandatory” “Tweetdeck, Tweeterpaks, TwitterFox…real time activation.. Tweet-Sweet! ” “Video IS viral, RSS to aggregators, we know where to be seen!” “Relevant sites means reach impact, but only if I do my homework do we connect. Right tone tact…” “Knowing my posts last means its important to be 100% accountable & authentic TENACIOUS “T” Bookmarking Master Socialite & Networker Video Virtuoso Message Boards BLOG EXPERT TYRIEK KRISTEN JAMES RYAN CLEA KAT “We have a system that records all outreach activity” The Conversations
The Measurement Insight| Strategy | Activate | Measure | Optimize We measure all social media Key performance indicators SEO Impact Engagement Impressions Platform Effectiveness Share of Voice Marketplace Insights Listening Influence ID
Message Board Comments
Feature Set Comparisons
Activity Log & Screenshots
The Unique Platform Metrics Insight| Strategy | Activate | Measure | Optimize Bookmarking Blogs & Message Boards Social Networks Facebook Insights Friends/Fans Frequency of updates Frequency of notifications Group Membership Reach: Traffic/Uniques Posts, Mentions& Reviews Value & Impact Pass-along Engaged Viewer Impressions Video/Photos/Podcasts Tags & Links TubeMogul Analytics Individual Views Subscribers Comments per video Comments per photo Cumulative views Downloads Followers Tweets Direct messages Links Distributed Re-Tweets
Insight| Strategy | Activate | Measure | Optimize DM Principles Applied To Social Media Engage, Optimize, Scale The Optimization Faster to results means establishing smart benchmarks today in order to achieve sustained results tomorrow! We optimize the social media digital outreach variables of seed, lead and ignite (distribute, dialogue & amplify) against the key outreach variables of (message, platform, offer, segment) integration will all other communication strategies is fundamental to campaign success. Our goal is the achievement of maximum brands results today within a framework that is smart about optimization across platforms allowing sustained ongoing results tomorrow.
The Amplification Insight| Strategy | Activate | Measure | Optimize Optimization provides the opportunity to then amplify the brand communication based on where the message is graining traction, velocity and share of voice by social media platform.
Comments vs. reviews vs. posts
Friend notifications vs. followers
Tweets vs. re-tweets vs. direct messages
Comments on the videos
Personalized 1-to1 approach to widget (video installs)
Bookmarks, links and more.
The ROI: Engagement Impact Impressions Reach *Content Value + Pass-along+ Engagement Impact
Activation Intelligence Services Actionable Listening Technologies Listening & Monitoring Understanding IP In Depth Understanding of Platforms Data Analysis & Insights Proprietary Engagement Benchmark Database Custom Segmentation & Analytics Marketing Strategies Comprehensive Social Media Marketing Consulting Holistic Social Graph Integration Buzz Generation Content Development & Curation Brand Advocacy Programming Risk Mitigation Contingencies Crisis & Reputation Management Just In TimeOutreach Momentum Mapping Moderation Plans & Policies Activation Outreach Professional Outreach Methodology Conversation Etiquette SM Platform Expertise Optimization & ROI Engagement Value = Reach + Impact Value Comprehensive Reporting Unique Platform Metrics Measurement Precision Targeting Social Relationship Management (SRM) Community Building Extensive Platform Management Capabilities Social CRM Outreach Programming
1608 4th Street, Suite 110 Berkeley, CA 94710 (510) 868-2787 Aaron Mann President Randy F. Price CEO