Mobile Industry Landscape 2014
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Mobile Industry Landscape 2014

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Thank you Luma Advisors

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Mobile Industry Landscape 2014 Mobile Industry Landscape 2014 Presentation Transcript

  • Agencies Agency Trading Desks .AV.A mnicomGroup+-+-- VAccuen j, annalect ,- WPP~ ··· : MEDIA INNOVATION GROUP XA X IS ":]., ' c ~- PUBLICI$ -1-t- ViVAKi ----1--1- CAD ~ EO ~ lnterpublic Group MDC(}c( PARTNERS I-t-~~ VARICK ' u ' OIGILAnT Media Agencies isobar skyrockit DSPs Aodelphic StrikeAd -------~ ~ s~Q!~~ Mot- r--- .. I ~ I TURn :~·: DataXo •___ _ mCRM I Data AdMObius ------.I ...... ------J acxi8m 'eon;Rioti.... .. ____ _ :!~1;Experian ":1~~!::.E r-- 1 .------. 1 1 1TARGL"Sin>o1 drc?wPb - - - - 'J:_ L--_. =ZETTICS / ....,..,.,. Measurement I Analytics ({t) FLURRY .•Localytics ..------ ~ II NEURALITICI -·--------- has @kahuna DISTiffiO AGI:NTO C oogle ~~~~~ banqo MArJS mixpanel nielsen... ......... r: - - - - 1 we1btre!ncll>l :Ametrics·l I -.~- - - I ~:_- _: ::1 lffiOtally I... ____ J onavoclarities MarketShare ~. ( comSCORE. Exchanges ------. :fiiobcliX I ------ 1 NExfAGE ~ appnexus ___ ~I~H!~~~: imopub~ ·-----• . . ~ Microsoft f::l' Advertising INNERACTIVE Mobile Mkt I Msg mobiVity • ...... aoDvelmobile :::::----~single touch· J J}) moblleStonn ~ricket tPUrban Airshiplt. ................_ ........ t mct:M) pc...... ~ify Ul waterfall mobile ------,I ( I m~~~~~~dt_!i~ .... -----•M cM:>xx 1 ~- '-- ===-' ~ HOZeS tagga· Snackabte- - - - - - ME OIA :~<J_e~y~~: ij!.IJJ r - - - - - - - - - -. I Iil oop mobile Location-based Services I Apps ~ Rich Media celtra 9 GOLDsegr _~~Ck~ r ~l~s!Ad COsp i~~ ~~~~ C> • rA~ ____ -• phluant ..,....;;-..,..,.. r 't:!~ld Opt I ~~~~ ___1 rubiCQQ ··0penX .~;~~·~~eJ• PubMatic r---- -.1 Admeld1 f I fiiObChX 1 1 ======I NE:>« AGE •----- .. 1 AaMarvel1a.; _____ .. "' burstlll smaatd' ~ Location Tech AL~HAR Placed. ~i~p~~~e~: •• •. d "gb .. ------- ------ , locationlabs :1JDwaze : : whrri1 ------- ______ .. Mobile Security Mob~lron·~Symantec P Ln • ~-M~Afe~l mocana mobii:spacesL8CAiD I y p ~!CECAST Place(ID SKY H OOK• . • factual. VI STARMEDIJ §JjdeCarta· AIRSAGE retailigence SWARM • ,-- App Dev Platforms ~unity toura W!!Q.QQ· €1 @ C01 >na Labs ~ - - - r - - - ~ Apsalar • I appcelerator 1_ ..c,o~..:!'':""<- I C CLOUDMARK ®lookout & enterproid ~ FIFimc::JFI 5 airwatch FIBERLINK f&"m-iij!WKa TELEN Y-_m-o"mentfeec ~oop-t7i M M . .. ~I -:::::- I- _ _ _ _ _ ~ eet 01 I I r: ':_-- -- -- -- I ~~anD1 v ~- 1 • 6rlhere·~1 1 ' )(.scvngr---" 1 . . 1 ~ ~ ------- - - - ... _____ ., ~ 6 App Stores App Discovery C/a'UEY (@ FLURRY OUIXEY native ,_ OS 0 Cln::>~O•") ~.Windows 4)JavaPhone .._0 motrrctty ae on.com. (/f) NU<::LEUS MeeGo ·o..;;s;,... .___ J . - - - - - . AppinventR~ c rlt!n¥0 ~~~t~1 Cln::>~OI::> =:=staci<Berry ~, ~ t ~ CHARTBOOST-"' ftployhoven ----- ~· ~ WMA//I partners ~ __ : Denotes acquired company Infrastructure :::;~ ·o;.. •• rAEPONA Alcatei·Lucent @ .•~<!.:Syniverse• ACISIOn NOKIA , . " MO~ROLA amdOCS neUStar COMVERSe. ERICSSON ·~ Aggregators ~ ,. ~·· rr - - - - ' ISmgle I ••~~ Syniverse• •S13.£S~ * zangbezang .. ______I ;- ~ - - - 1 ..c upstream motnCit y· 1OpenN'aket 1 C~lr2weob ~-·-- ------- . Mobile Website Platform dotMobl *usablenet Trilibisllobile M NIETGROUPII ( ' M~~i~y- _ _M_o_o_v_was !le~~:'~ ~ bMenu :_________ ~ netbise&Jits Mobile Web Browser ~~;.!;;:!~ B~LT C~t;0~1=f~~?..~~~~ Ad Servers :;nopub~ _.> MAr:JS ~ -~"b~r~k~ MEDIALETS - - - - - ~ • OutThere ED.Match 1 .: ____ 1 r ---- -~ ......... ~mithl ~m<lt>k (): ..._ &. (9 velt i ... - - - - - J fi'Oii4'1'001Qli111ProMM*Y Mobile Content Platforms :&601/l_:ij~ ~~~~~~ rejl df) ~ 003:)&P,ig ~h"~~b"_p~~ omyxer ~ ,,~ G) ,---~ Carrier Payment Enabler 1111 Z zoomt/UJ-'- ;imoouecause } BilltoMobile·~ 'ZOrlG, rPAVFONE -b-· k bango •- - - - -• .. • o u Card Payment Enabler r _ ::. ___ 1 l!J Square r: - - - - 1 ,.. - - - - - • .Jir.allure,e. 1PayPaf1 ~~et • . - . Googlewallet ----- L----- :.. f1 InTUIT ·-;, •• LeveLUp P. .,.,. ~t Lobopay o~ . 'ilyutant' ••~ ~Symverse• buck ~ . ~•kuapay ,.. --- -. Jumlo :::mpowa ~~~d~i~: ~ iZettLe· ~....VeriFone cmtu~ M-Commerce r. .• G~~gi,~~ Re~l.Skop'Pad.Airbrite ~opper· UN,B~UND COFFEETABLE zmags· MQvvLo- ,.. __ ~ ..ava ~~e~~ lmJmobil: ~~o!.v~ ~~~i~~~e~~;-'f_!L-~· G!DMobieart shop+lick BariQR Code _,_. ~ NEOMEDIA..... Tt<.III'IOIOCIU tag ~~~i~i.?~I (I) :_!:d:a:e~ ~ i)SCCJJBUY radiocom Carriers fJ at&t 'Sprint . r.----------, ~~ · ·Mobile··-----------J • ver.zon ~ t::x:xlstmobile ~mobile "f<US.Cellular Cmcmnat• Bell" WiFi c-... JIWire__ !?,9..i.!!90 CLEAR" VoiP,----- ~~: Tango ~-vibe; vyk~ tru RE.TEL !J Talkatone ~ . . fnng airtime LINE2... .,.,,.. bababoo Devices 0LG NOKIA •• ·::BlackBerry. Sony Ericsson rno.ce.be!eve (/p hTC cgK!:IDCERa HUAWEI r--------. I 0 MOTOROLA II _ _ ______ 1 © LUMA Partners LLC 2014