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Kpcb internet-trends-2012

by Digital Marketing Strategist & Innovator at Pricepoints on May 30, 2012

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Mary Meeker, famed Internet analyst-turned-Kleiner Perkins partner, has released her latest data dump. Here you go:...

Mary Meeker, famed Internet analyst-turned-Kleiner Perkins partner, has released her latest data dump. Here you go:

Quick thoughts first:

Interesting slides are #16, which shows an estimate of $12 billion in revenue for mobile apps and advertising. She must be including feature phone revenue too, since Apple paid out about $2 billion with in-app purchases and paid app revenue last year on the platform. Google is obviously a fraction of that, but it has much, much higher mobile display ad revenue than Apple does.

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