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Building the big brand gap mobile jun 2012
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Building the big brand gap mobile jun 2012

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  • 1. Bridging the Big Brand Gap in MobileBrand Opportunity Overview for The Big Brand Hackathon June 16, 2012
  • 2. LET’S TALKELEPHANTS,WHALES &OTHERMETAPHORSOF MASSIVESCALE• In Vegas, a whale spends $1/2B/hour• US economy driven by 70% consumer spending• Brands Are Like Elephants
  • 3. WHAT BRANDS Top Internet Ad Categories EMBRACE THE DIGITAL AGE BEST? • Retail, Financial Services, Telecom, Automotive, Computing and Travel have all transformed business models with digital • Growth opportunity great in CPG, Media and EntertainmentSource: IAB/PwC 2012
  • 4. “IT’S LIKE THE 2011 US Ad Spending INTERNET200 WITH MORE ZEROES”150 DAVE MORGAN, CEO, SIMULMEDIA @DAVEMORGANNYC $31,700,000100 • Internet comprises $171,700,000 $162,000,000 $144,000,000 <20% of US ad spend50 • TV still dominant medium for spending 0 • Traditional dollars to US Media 2011 digital pennies IAB/PwC Kantar Magna Internet
  • 5. WITH MOBILE, eCommerce vs Total Retail WE’RE NOT 1500 JUST TALKING MARKETING 1125 BUT ALSO $1,082,635,000,000 $53,156,000,000 750 NEW MARKETS 375 • Q1 2012 Total Retail: $1,082,635,000,000 0 Q1 2012 Q4 2011 Q3 2011 • Q1 2012 Total eCom: $53,156,000,000 eCom Retail Total RetailSource: US Census June 2012
  • 6. Mobilizing .COM
  • 7. Mobilizing .COM “Mobilizing the Stores”
  • 8. “Accelerating Multi-Channel”
  • 9. WHY BIGBRANDS ARESETTING UPSHOP,INVESTING,ACQUIRINGAND COMINGTO THEVALLEY
  • 10. BIG BRANDACQUISITIONEXAMPLES:Walmart: • Kosmix • Grabble • Set Direction • One RiotThe Home Depot: • Red Beacon
  • 11. BIG BRANDINVESTMENTEXAMPLES:PepsiCo and Unilever: • Physic Ventures • YummlyAmerican Express • Establishes $100m fund for payments
  • 12. BIG BRANDSSETTING UPSHOP IN THEVALLEY:Anheuser-Busch/InBev • Beer GarageBest BuyProctor & Gamble
  • 13. CURRENT STATE Technology Agency Marketer Capital Well Established Value-Creating RelationshipsProprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved
  • 14. THE GEEKOSYSTEM At the center of this thesis • Sum of parts, not one player • Defining the intersection will generate disproportionate value • Technology will outstrip other elements in ecosystem for wealth, value and cultural capital generation • Consider new compensation, organizational structure, service and role definitions Defining and Developing A Value-Creating EcosystemProprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved
  • 15. THE GEEKOSYSTEM At the center of this thesis • Sum of parts, not one player • Defining the intersection will generate disproportionate value • Technology will outstrip other elements in ecosystem for wealth, value and cultural capital generation • Consider new compensation, organizational structure, service and role definitions Defining and Developing A Value-Creating EcosystemProprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved
  • 16. THE GEEKOSYSTEM At the center of this thesis • Sum of parts, not one player • Defining the intersection will generate disproportionate value • Technology will outstrip other elements in ecosystem for wealth, value and cultural capital generation • Consider new compensation, organizational structure, service and role definitions Defining and Developing A Value-Creating EcosystemProprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved
  • 17. CHANGE IS EVENT DRIVENProprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved
  • 18. CHANGE IS EVENT DRIVEN B ETAProprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved
  • 19. A NEW WAY TOLOOK ATBRANDS:SCALE+ ADAPTIVE+ ADVISORY+ PARTNERS+ STRATEGIC+ VALIDATION
  • 20. A NEW WAY TOLOOK ATBRANDS:SCALE+ ADAPTIVE+ ADVISORY+ PARTNERS+ STRATEGIC+ VALIDATION
  • 21. WELCOMEFELLOW BIGBRANDHACKANAUTS:EXPLORE ANDBE GREAT#BigBrandHack#BrandHack@anthemww@marksilva
  • 22. Let’s Make Stuff HappenANTHEM WORLDWIDE77 Maiden LaneFourth FloorSan Francisco, CA 94108digital.anthemww.com@anthemwwFacebook: Anthem