Growth Marketing Strategies For Credit Unions
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Growth Marketing Strategies For Credit Unions

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Ideas and areas to explore to grow your credit union business.

Ideas and areas to explore to grow your credit union business.

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  • Interesting presentation. You may want to check out this free webinar if you are interested in learning how to effectively grow their membership with email marketing.

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    Growth Marketing Strategies For Credit Unions Growth Marketing Strategies For Credit Unions Presentation Transcript

    • Pat Price 630.717.8332 Copyright © 2009 The Price Group, Inc. Growth Marketing Strategies!
    • Is this a great time or what?! Copyright © 2009 The Price Group, Inc.
    • The Industry Copyright © 2009 The Price Group, Inc. National City
    • the Numbers
      • Unemployment
      • Housing new starts
      • CPI
      Copyright © 2009 The Price Group, Inc.
    • What’s a Marketer to do?
      • Stats say – keep marketing!
      • Take stock of member situation and “purchase” drivers and attitudes
      • Re-assess messaging
      Copyright © 2009 The Price Group, Inc.
    • necessity is the mother of invention - Plato Copyright © 2009 The Price Group, Inc.
    • Manage the Brand
      • Credit Unions vs. banks
      • The Virgin Air method
        • Build your promise on differentiators
        • Get it out there – be relentless
      • Capitalize on competitive advantage
      Copyright © 2009 The Price Group, Inc.
    • Consultative Selling
      • All about rapport and asking questions
      • Not selling, rather discovering needs
      • Not guessing - knowing
      • Don’t ask member to make the connection between need and product
      • True, trusted advisor
      Copyright © 2009 The Price Group, Inc.
    • Manage your lists
      • Allows for more targeted offers
      • Minimizes opt-outs
      • Save $$$ on Direct Mail
      • Personalized experience
      Copyright © 2009 The Price Group, Inc.
    • Add Channels Copyright © 2009 The Price Group, Inc.
    • Internet and Website
      • Stats show prevalence of online research
      • Evolving from mass media interruptions
      • Interactivity
      • Easy navigation
      • SEO
      Copyright © 2009 The Price Group, Inc.
    • Email
      • Start with who you know
      • Ask for permission to send
      • Tactics
        • Be succinct
        • Design above the fold
        • Great subject line
        • Strong spam checks
        • Personalization
        • Measure
      Copyright © 2009 The Price Group, Inc.
    • Mobile
      • Account Transactions
      • Email to PDAs
      Copyright © 2009 The Price Group, Inc.
    • Growth imperative – Gen Y (strategy)
      • Make part of strategic plan
      • Part of staffing plan (get their input)
      • Shape service offerings to fit
        • Life events trigger needs
        • Computer as a branch
      • Use non-traditional channels to reach
        • Partnerships with community businesses, coupons, apartment complexes
      • Leverage their social nature for word-of-mouth success
      Copyright © 2009 The Price Group, Inc.
    • Growth imperative – Gen Y (more technology)
      • Web ads
      • Social media
      • Blogs
      • Online conversations
      • Interactivity – surveys, questionnaires
      • Video is the next wave
      Copyright © 2009 The Price Group, Inc. checkout www.smartypig.com
    • “ Street” Tactics
      • Business conferences
      • Partner with Schools
      • Community events
      • Test copy
      Copyright © 2009 The Price Group, Inc.
    • Copyright © 2009 The Price Group, Inc. If you’d like to receive my Marketing Tips! ezine go to www.PatPriceSpeaks.com/resources.php It’s free! Pat Price 630.717.8332 [email_address] Thank You!