Finding a Job: From Handshakes to Key Strokes<br />Lillian Bjorseth<br />Pat Price<br />
What is Networking?<br />“Word of mouth is the most effective marketing tool.”<br /><ul><li>Active process
Dynamic process
That links people
Into mutually beneficial relationships
To build social capital
2010.  Duoforce Enterprises, Inc.  Lisle IL</li></li></ul><li>FIND a job<br />Social Capital<br />You<br />
Handshakes to Keystrokes<br />Targets<br />Mass Techniques     <br />Focused Techniques<br />YOU<br />Copyright © 2010 The...
Handshakes to Keystrokes<br />Connectors       Mentors       Referral partners       Leads      Influencers<br />Online  N...
Job Search Landscape<br />Blogs with Job Boards<br />
GET FOUND<br />Social Capital<br />You<br />
Handshakes to Keystrokes<br />Connectors        Mentors      Referral partners       Leads      Influencers<br />Online  N...
your personal BRAND<br />Copyright © 2010 The Price Group, Inc. <br />
your personal BRAND<br />message<br />philosophy<br />proof<br />energy<br />your image<br />Copyright © 2010 The Price Gr...
Tip<br />Image is the  ^  of the Iceberg<br /><ul><li>2010.  Duoforce Enterprises, Inc.  Lisle IL</li></li></ul><li>Person...
 “Casual” still means business
 Accessories that complement/not detract
 Good grooming from head to foot
2010.  Duoforce Enterprises, Inc.  Lisle IL</li></li></ul><li>Personal Image - Behavior<br /><ul><li>Walk
Posture
Handshakes
Gestures
Eye Contact
Facial Expressions
2010.  Duoforce Enterprises, Inc.  Lisle IL</li></li></ul><li>What is a Verbal Business Card?<br />Is the front end of you...
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Finding A Job: From Handshakes to Keystrokes

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Executive Networking Group presentation covering personal branding for job searches, image, and creating a verbal business card. It integrates online and offline networking strategies for a comprehensive job search campaign.

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  • A recent study by the executive search firm ExecuNet found that 77 percent of recruiters run searches of candidates on the Web to screen applicants; 35 percent of these same recruiters say they&apos;ve eliminated a candidate based on the information they uncovered. - from careerbulider.com
  • Finding A Job: From Handshakes to Keystrokes

    1. 1. Finding a Job: From Handshakes to Key Strokes<br />Lillian Bjorseth<br />Pat Price<br />
    2. 2. What is Networking?<br />“Word of mouth is the most effective marketing tool.”<br /><ul><li>Active process
    3. 3. Dynamic process
    4. 4. That links people
    5. 5. Into mutually beneficial relationships
    6. 6. To build social capital
    7. 7. 2010. Duoforce Enterprises, Inc. Lisle IL</li></li></ul><li>FIND a job<br />Social Capital<br />You<br />
    8. 8. Handshakes to Keystrokes<br />Targets<br />Mass Techniques <br />Focused Techniques<br />YOU<br />Copyright © 2010 The Price Group, Inc. <br />
    9. 9. Handshakes to Keystrokes<br />Connectors Mentors Referral partners Leads Influencers<br />Online Networking <br />Face-to-face networking <br />Interviews Email Conversations Letters<br />YOU<br />Copyright © 2010 The Price Group, Inc. <br />
    10. 10. Job Search Landscape<br />Blogs with Job Boards<br />
    11. 11. GET FOUND<br />Social Capital<br />You<br />
    12. 12. Handshakes to Keystrokes<br />Connectors Mentors Referral partners Leads Influencers<br />Online Networking <br />Face-to-face networking <br />Interviews Email Conversations Letters<br />Your Personal Brand<br />SM profiles Content Blog<br />SM posts Videos Articles<br />YOU<br />Copyright © 2010 The Price Group, Inc. <br />
    13. 13. your personal BRAND<br />Copyright © 2010 The Price Group, Inc. <br />
    14. 14. your personal BRAND<br />message<br />philosophy<br />proof<br />energy<br />your image<br />Copyright © 2010 The Price Group, Inc. <br />
    15. 15. Tip<br />Image is the ^ of the Iceberg<br /><ul><li>2010. Duoforce Enterprises, Inc. Lisle IL</li></li></ul><li>Personal Image – Appearance<br /><ul><li> Appropriateness (color, style, fit)
    16. 16. “Casual” still means business
    17. 17. Accessories that complement/not detract
    18. 18. Good grooming from head to foot
    19. 19. 2010. Duoforce Enterprises, Inc. Lisle IL</li></li></ul><li>Personal Image - Behavior<br /><ul><li>Walk
    20. 20. Posture
    21. 21. Handshakes
    22. 22. Gestures
    23. 23. Eye Contact
    24. 24. Facial Expressions
    25. 25. 2010. Duoforce Enterprises, Inc. Lisle IL</li></li></ul><li>What is a Verbal Business Card?<br />Is the front end of your elevator pitch<br />Lasts about 10-15 seconds <br />Contains benefits<br />Informs and intrigues<br />Makes you more memorable <br />Sells!<br /><ul><li>2010. Duoforce Enterprises, Inc. Lisle IL</li></li></ul><li>Sample Verbal Business Card<br />(Before)<br />I’m John, and I’m a psychologist. I do stressmanagement programs to help you get overthe stress in your career, especially when youlose your job.<br /><ul><li>2010. Duoforce Enterprises, Inc. Lisle IL</li></li></ul><li>Sample Verbal Business Card<br />(After)<br />I’m John, and I have developed a <br />three-point program to help you take <br />your career to a new level.<br /><ul><li>2010. Duoforce Enterprises, Inc. Lisle IL</li></li></ul><li>Verbal Business Card Ingredients - Generic Version<br />To be included:<br /><ul><li>First, last name
    26. 26. What you do
    27. 27. Benefit to others
    28. 28. Active verbs
    29. 29. 2010. Duoforce Enterprises, Inc. Lisle IL</li></li></ul><li>Verbal Business Card Ingredients - Generic Version<br /> Probably not included:<br /><ul><li> Company name
    30. 30. Company location
    31. 31. Adjectives, adverbs
    32. 32. 2010. Duoforce Enterprises, Inc. Lisle IL</li></li></ul><li>Verbal Business Card Ingredients -Generic Version<br /> Not included:<br /><ul><li>Company title
    33. 33. How you do it
    34. 34. Business label (attorney, trainer, etc.)
    35. 35. Exaggerated claims
    36. 36. Industry jargon
    37. 37. 2010. Duoforce Enterprises, Inc. Lisle IL</li></li></ul><li>Create Your Verbal Business Card<br />What do you do?<br />What services/products do you provide?<br />What do you say when people ask?<br />How do you do it differently?<br />What’s your UO (Unique Offering)?<br />What value do you add?<br />Why would someone hire you?<br /><ul><li>2010. Duoforce Enterprises, Inc. Lisle IL</li></li></ul><li>Turn Features Into Benefits<br /> Features Benefits<br />(Characteristics, highlights) (Advantages, outcomes)<br /><ul><li>2010. Duoforce Enterprises, Inc. Lisle IL</li></li></ul><li>Your Verbal Business Card <br />The one thing it needs to invokefrom others is “How?”<br /><ul><li>2010. Duoforce Enterprises, Inc. Lisle IL</li></li></ul><li>Your Verbal Business Card<br />I am ______________________, and I(help/work with/) ___________________________________________________________________________________to _________________________________________________________________________________________________<br /><ul><li>2010. Duoforce Enterprises, Inc. Lisle IL</li></li></ul><li>Top-of-the-Mind Positioning<br />When people think of ,<br />they think of<br />{product/service}<br />{your name}<br />Tip!<br />People think of you first/refer you when they or someone they know needs your products or services.<br /><ul><li>2010. Duoforce Enterprises, Inc. Lisle IL</li></li></ul><li>Thank You!<br />Pat Price<br />630.717.8332<br />Pat@patpricespeaks.com<br />www.PatPriceSpeaks.com<br />www.thepricegroup.bizwww.NapervilleMarketingIdeas.com<br />Lillian Bjorseth<br />630.983.5308<br />lillianspeaks@duoforce.com<br />www.duoforce.com<br />www.lilliancommunicates.comwww.greaterchicagonetworking.com<br />

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