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North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
North Georgia Digital Economy Presentation 2013
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North Georgia Digital Economy Presentation 2013

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Workforce Supply and Demand Analysis for North Georgia and the Digital Economy

Workforce Supply and Demand Analysis for North Georgia and the Digital Economy

Published in: Business, Real Estate
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  • 1. North Georgia’s Opportunities in the Global Economy Jennifer Zeller, Director of Research GEORGIA POWER COMMUNITY & ECONOMIC DEVELOPMENT
  • 2. Who we are, how we do it, tools we use The Global Economy North Georgia’s Outlook • Technology, Education, Workforce • Challenges and Opportunities
  • 3. What We Do More Than 85 Years of Generating Growth
  • 4. What We Do Community Development      
  • 5. •EMSI (Economic Modeling) •On The Map (labor & commute sheds) •Economic Impact Models (Implan) •Harvard Cluster Mapping Project •Career Builder •Business Wise, Hoovers, Reference USA •DnB •Directory of Corporate Affiliations •CoStar Real Estate data •GPC Economic Development Industry Database •ESRI Data/Mapping •Census/ACS/FactFinder/Trade Data •Immigration/in-migration (IRS, Moody’s) •Moody’s Data Buffet •Woods & Poole Economics •Moody’s Economy.com •Tax Foundation •Occupational Costs (BLS/GDOL/EMSI) •RS Means Square Foot Costs •CCH| Incentives Calculator •ACCRA COLI
  • 6. What We Do Why Talent is Important History of Top Location Decision Factors Survey, Corporate Decision Makers Occupancy/Construction Costs Energy Availability & Costs Corporate Tax Rate Available Buildings Tax Exemptions Low Union Profile * Not in top ten factors for year shown Source: Area Development Magazine, Corporate Surveys, 2005 to 2012 2 5 6 7 8 9 10 1 1 2 1 1 2 1 N/A Highway Accessibility N/A N/A N/A N/A N/A N/A 5 7 4 l 8 10 4 9 6 l 3 l 7 4 5 l 3 l 3 5 8 l 4 9 5 3 7 l 10 10T 7 9 3 l 6 l 7 10 6 l 8 l
  • 7. What We Do Site Selection: Process of Elimination Talent Availability or Cost Process of elimination (Barriers to success) Regulatory Environmental (air, water, permitting) Financial Natural disaster threats Business environment Taxes Permitting Cost of living/cost of doing business Workforce availability Accessibility (air, highway, rail, port) Real Estate Options Sites/buildings Infrastructure – Telecom/Highway Source: CBRE, Jonathan Sangster
  • 8. Real GDP: 2011 ( 2012: ( 2014: 2013: 2015: Taxes Up, Spending Down European Economic Conditions/ US Debt Hiring / Confidence Slowing Emerging Markets Regulatory Environment
  • 9. U.S. Macro Confidence Still Impacting Corporations Nov-13 203 Oct-13 200 Sep-13 175 Aug-13 238 Jul-13 89 Jun-13 172 May-13 176 Apr-13 199 0 Source: Moody’s Economy.com, Nov 2013 50 100 150 200 250
  • 10. The Georgia Economy Ready for Take Off Positive growth began in 2011(1.6%), 2.6% by 2015 Unemployment rate continues to drop over the next 5 years – down to 5.1% by 2017 – ATL (GA-6.0%) • Professional & Bus Serv. • Information • Leisure & Hospitality • Construction • Trade • Education and Health Services • Finance • Government -1.4% • Manufacturing -1.6% • Growth in information tech / business services industries • Construction rebounding • Continued growth of trans equip manufacturing • Port Harbor deepening (2017)
  • 11. Economic Reality Manufacturing Weakening Source: BLS; PNC
  • 12. Economic Outlook Strong Future 4 Atlanta 3 GA U.S. 2 Percent Change 1 0 -1 2000 2002 2004 -2 -3 -4 -5 -6 -7 Moody’s Economy.com, July 2013 2006 2008 2010 2012 2014 2016 2018
  • 13. Improving Economy but improvement very slowly… Heading toward healthy expanding jobs forecast late 2014 (full employment* by 2016) 40,200 Unemployment Rate 91,200 N/A 40,200 51,400 70,300 71,000 108,000 121,000 51,400 71,800 74,200 N/A N/A 9.9% 9.0% 8.2% 7.5% 6.8% 6.3% 43,700 60,200 58,700 65,000 N/A 35,900 43,700 51,800 55,300 74,500 80,900 35,500 Atlanta 77,800 35,900 Unemployment Rate 81,500 40,200 Georgia 50,900 43,900 56,400 57,700 N/A N/A 9.8% 8.8% 7.8% 6.7% 6.0% 5.5% Source: Forecasts as of December 10, 2013 (Nov 2013– GSU); Moody’s Analytics- July 2013; UGA- Dec 2013) * Full employment indicates an unemployment rate under 6 %. GSU Moody’s UGA GSU Moody’s UGA
  • 14. North Georgia Outlook Regional Employment Map
  • 15. North Georgia Outlook Community Development
  • 16. North Georgia Outlook Jobs & Earnings
  • 17. North Georgia Outlook Unemployed by Industry
  • 18. North Georgia Outlook North Region Graduates
  • 19. 162 (111 manufacturing) Jobs – 18,397 Capital Investment - $2.87 billion Jobs – 13,000 Capital Investment - $3 billion
  • 20. Northwest Region A View of the Regional Economy
  • 21. Northwest Region 4 Counties – Where Workers Live (Labor Shed) Economic Interdependence Among Counties 57.1% Workers Live in Region Source: Bureau of the Census, On the Map 2010
  • 22. A Regional Voice Offers Attractive Concentration Regional Population Base (2012): 356,746 Source: ESRI, 2013 Regional Pipeline of Talent (Universities, Technical Schools) Regional Employment: 141,000 Source: Bureau of Labor Statistics; Economic Modeling 2013 Source: National Center for Educational Statistics, 2011 Graduate data of universities and technical colleges.
  • 23. Total Value of Exports Traded Among Counties - $815 M
  • 24. Net Migration Among NW Counties - Gordon
  • 25. Net Migration Among NW Counties - Cobb See the difference from a county not so localized!
  • 26. Athens MSA Labor Shed Where workers in Athens MSA live
  • 27. Athens MSA Commute Shed Where Athens MSA residents work
  • 28. Dalton MSA Labor Shed Where workers in Dalton MSA live
  • 29. Dalton MSA Commute Shed Where Dalton MSA residents work
  • 30. Chattanooga MSA Labor Shed Where workers in Chattanooga MSA live
  • 31. Chattanooga MSA Commute Shed Where Chattanooga MSA residents work
  • 32. Gainesville MSA Labor Shed Where workers in Gainesville MSA live
  • 33. Gainesville MSA Commute Shed Where Gainesville MSA residents work
  • 34. Rome MSA Labor Shed Where workers in Rome MSA live
  • 35. Rome MSA Commute Shed Where Rome MSA residents work
  • 36. Arts, * Bubble size represents 2013 jobs in each
  • 37. 120,000 19,520 100,000 80,000 11,162 60,000 40,000 5,222 3,723 3,240 3,351 20,000 2013 Jobs 2,665 2,123 2020 Jobs 1,343 303 Change 215 0 191 35 16
  • 38. Community Development Cherokee County Example 
  • 39. Community Development Cherokee County Example
  • 40. Abundant Talent IT Concentration by Place of Work IT Professionals Computer & Math Concentration by Place of Residence
  • 41. (Job Postings) (Active Profiles) Source: CareerBuilder Supply/Demand Portal
  • 42. Percentage of Persons in Poverty Estimated U.S.: 15.9% Estimated Georgia: 19.2% Note: The lighter the color, the more impoverished the area. Source: 2010 Poverty Rates, Small Area Income and Poverty Estimates (SAIPE), U. S. Bureau of the Census
  • 43. Whiteout indicates that no SAT score was available for that county Source: Georgia Department of Education, 2013 data
  • 44. Source: Georgia Department of Education (2013)
  • 45. • • • • Low high school grad rate and SAT in region • Leads to workforce training issues Areas without access to broadband internet (DSL over phone line not acceptable) • Need fiber area to make an area competitive Developmental costs are disproportionate, infrastructure costs relatively high due to terrain, lack of natural gas Topological challenges Lack of regionalism in many areas Weaker labor shed concentration Lack of available buildings • • • Very strong work ethic. NW region always been manufacturing region. Generational values Some available workforce (high UE rate) just not enough Recent project wins (Caterpillar, Kubota, Engineered Floors) – prepared sites and ED Leadership • • •
  • 46. –

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