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Constant Content: Creating an Editorial Plan That's Relevant, Timely & Integrated

by Chief Revenue Officer at Elite Destination Homes on Oct 02, 2010

  • 15,439 views

It’s time to change your mar­ket­ing model. ...

It’s time to change your mar­ket­ing model.

Most brands run on advertising-driven, campaign-based, one-way, mass com­mu­ni­ca­tion efforts focused on affect­ing brand aware­ness and posi­tion­ing. This approach no longer works. You need inte­gra­tion and to be in con­stant com­mu­ni­ca­tion with your prospects, mem­bers and cus­tomers. But how?

Patty will share the essen­tials to cre­at­ing and exe­cut­ing a consumer-centric edi­to­r­ial plan with rel­e­vant con­tent at the core. She’ll pro­vide guid­ance on devel­op­ing an inte­grated plan that attracts, engages and nur­tures through all chan­nels: web­site, email mar­ket­ing, search, social, online adver­tis­ing, mobile. She’ll even throw in offline chan­nels for kicks!

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Constant Content: Creating an Editorial Plan That's Relevant, Timely & Integrated Constant Content: Creating an Editorial Plan That's Relevant, Timely & Integrated Presentation Transcript