Constant Content: Creating an Editorial Plan That's Relevant, Timely & Integrated
by Patty Radford Henderson on Oct 02, 2010
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It’s time to change your marketing model. ...
It’s time to change your marketing model.
Most brands run on advertising-driven, campaign-based, one-way, mass communication efforts focused on affecting brand awareness and positioning. This approach no longer works. You need integration and to be in constant communication with your prospects, members and customers. But how?
Patty will share the essentials to creating and executing a consumer-centric editorial plan with relevant content at the core. She’ll provide guidance on developing an integrated plan that attracts, engages and nurtures through all channels: website, email marketing, search, social, online advertising, mobile. She’ll even throw in offline channels for kicks!
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