The PR tool for pitching your media contacts: @prezly

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Prezly helps brands keep media as friends. …

Prezly helps brands keep media as friends.

Journalists and online influencers get bombarded with irrelevant messages from brands hoping to get media coverage. This spray and pray approach is poisoning the relationship between brands and media and it’s making it increasingly difficult for brands to get coverage.

Brands like Danone, HP and Toyota use the online service to identify their relevant media contacts and to pitch them in a multimedia format that improves the chances of getting coverage.

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Transcript

  • 1. PITCH PERFECT
  • 2. Most news writers publish only one story per day
  • 3. Yet half of them get pitched over twenty times per day
  • 4. How do you cut through the clutter with your stories?
  • 5. Get to know your media contacts to send pitches that resonate
  • 6. Pitch in a multimedia format that improves the chances of getting coverage
  • 7. We help many brands connect with their media contacts
  • 8. If we could no longer use Prezly it would feel like going back to sending out press releases by postage mail or fax Koen Dekoning PR Manager, Toyota & Lexus Belgium
  • 9. Learn Get better coverage Save time
  • 10. Contact management Excel, FileMaker,.. Press release distribution via email Outlook, MailChimp,.. Press room publication Client website, CMS File sharing Dropbox, Wetransfer,.. Your current tools?
  • 11. Contact management Write, layout, distribute, view reports Press release distribution File sharing Press room publication Export Duplicate content Insert links Insert links and previews Upload, view reports Keep up to date Publish, add media assets, view analytics
  • 12. That’s a lot of overhead
  • 13. Media contact management Multimedia email pitching Branded newsroom ✔ ✔ ✔ ✔ Statistics & reports
  • 14. Media contact management
  • 15. ✔ Central database ✔ Made for media relations ✔ Social media enrichment ✔ Contact commenting ✔ Mail & newsroom activity stats ✔ Mobile access ✔ Easy Excel import
  • 16. Multimedia email pitching
  • 17. ✔ Personalised emails ✔ Fast loading media previews ✔ Open and click tracking ✔ Mobile friendly ✔ Brandable
  • 18. Branded newsroom
  • 19. email pitch + social + web 2/3 organic visitors
  • 20. Long tail 430 views/month 5:06 visit time
  • 21. Media coverage
  • 22. ✔ Visual content hub ✔ Brandable ✔ Fast & easy setup ✔ Own domain name ✔ Multiple languages ✔ Integrate in your website ✔ Social media sharing ✔ SEO optimised
  • 23. Statistics & reports
  • 24. ✔ Google analytics ✔ Email pitch tracking ✔ Contact interaction history ✔ Export reports to Excel
  • 25. Pricing €350/month €50 /extra room
  • 26. Training & setup €1,000
  • 27. twitter.com/prezly prezly.com/blog hello@prezly.com
  • 28. Let’s rock! ➜ Try the 15 day trial