Most news writers publish only one story per day. Yet half of them get pitched over twenty times per day. How do you cut through the clutter with your story? Here are 6 tips for sending better email pitches.
From: 1 A specific ‘from
line’ Frederik from Prezly This tells you who the email is coming from, as well as which company I work for… all before you even open my email.
Subject: 2 A short and
clear subject line Relevant, timely & inspire curiosity 33% open email based on subject line alone. Keep it to 50 characters or less. list of best practices drawn from analysing 200 million emails
Body: 3 A brief &
relevant introduction I saw your tweet about Gen Y employees and thought you might like to learn the surprising results of a new study. Who you are and why you’re reaching out. Tie it to something personal.
Body: 4 A value proposition
Your latest article about Gen Y got a lot of buzz. Sharing the results of this study could be a great follow-up for your readers. What’s in it for them?
Learn all about your contact
Do your research before pitching. Look at the social profiles of your contacts before crafting your email to learn what they care about.
Rapportive is a simple Gmail
add-on that automatically shows you important social data from people who email you, helping you to create a relevant response based on where they live, what they’re tweeting about, and any other recent online activity. The information appears right in your inbox. rapportive.com
Track who responds to your
emails If you send a lot of pitch emails, tracking them manually gets tricky in a hurry. It’s easy, though time-consuming, to keep a spreadsheet of everyone who writes you back, but for those who don’t respond, how do you know whether they’re reading your emails or ignoring them?
Yesware is a Gmail add-on
that was originally designed for sales professionals. Use it to monitor opens, clicks, and responses for every email you send to influencers. You can also create templates to automate your outreach and track which messages resonate best. yesware.com