TIPS FOR 
IMPROVING YOUR 4 
ONLINE NEWSROOM
Every Company is a Media Company
PR pundit 
Tom Foremski famously 
stated this back in 2005. 
Fast-forward nine years, 
and he’s been proven 
indisputably ...
60% 
of companies are creating content to 
attract new customers. 
Hubspot’s 2013 State of Inbound Marketing Report
The smartest brands, though, 
do more than create content. 
They tell stories, not just for the 
traditional press, but fo...
When a global brand like 
Coca-Cola’s decides to ditch 
the press release and build a 
newsroom and digital 
magazine, you...
“I'm on a mission to kill 
the press release. Ashley Brown, 
Digital communications and social media lead, 
The Coca-Cola ...
At the center of this new 
brand journalism: 
the online 
newsroom
A media hub for all your 
stories, videos, images, and 
other content you create to 
engage with your audiences.
TIPS TO MAKE YOUR 4 
NEWSROOM 
STAND OUT
Optimize for 
mobile 
1
Mobile media consumption Source 
2009 2010 2011 2012 2013 
Smartphone screens are one of the primary ways 
that users inte...
Don’t reinvent the wheel 
get a free mobile 
social media 
news template 
Download
Use visual 
storytelling 2
News releases with multimedia 
get viewed more 
Source 〉 
9.7x 
4.3x 
1.8x 
+ 7.4x 
+ + 
Put visuals center stage in your ...
Make downloading images a breeze 
Use low-resolution images that load fast, 
and link them to high-resolution versions 
th...
Make it 
3 shareable
Add social media sharing widgets to your 
newsroom so that it’s easy to share your content.
Tweets with images Source 〉 
get more clicks, favorites and retweets 
+18% 
+89% 
+150%
Facebook posts with images Source 〉 
get more likes and comments 
+53% 
+104%
Make sure your images 
and videos are 
automatically embedded 
in social posts. 
Use Facebook Open Graph and Twitter Cards
Integrate 
with a 
pitching tool 
4
Building your newsroom 
is just the first step. 
You still have to pitch your stories 
to relevant influencers to make 
su...
Use a pitching tool that integrates 
with your newsroom 
This way you can 
easily share your stories in multimedia 
and ge...
All this advice may sound daunting, 
but launching an online newsroom 
isn’t all that complicated.
Start small, use a good template, 
and most importantly, lead with 
great stories.
Presentation by Prezly 
The media pitching toolkit
And external communication Check a case study of ttehaem PsR atot oblrands
Try the free 15-day trial 
www.prezly.com
Upcoming SlideShare
Loading in …5
×

4 tips for improving your online newsroom by @prezly

11,993 views
11,331 views

Published on

When a global brand like Coca-Cola’s decides to ditch the press release and build a newsroom and digital magazine, you know there’s a sea change afoot. At the center of this new 
 brand journalism:
 the online
 newsroom. A media hub for all your stories, videos, images, and other content you create to engage with your audiences.
Here are 4 simple yet critical tips to improve your online newsroom.

Published in: Marketing

4 tips for improving your online newsroom by @prezly

  1. TIPS FOR IMPROVING YOUR 4 ONLINE NEWSROOM
  2. Every Company is a Media Company
  3. PR pundit Tom Foremski famously stated this back in 2005. Fast-forward nine years, and he’s been proven indisputably right.
  4. 60% of companies are creating content to attract new customers. Hubspot’s 2013 State of Inbound Marketing Report
  5. The smartest brands, though, do more than create content. They tell stories, not just for the traditional press, but for consumers, journalists, influencers, and anyone else who’s interested in them.
  6. When a global brand like Coca-Cola’s decides to ditch the press release and build a newsroom and digital magazine, you know there’s a sea change afoot.
  7. “I'm on a mission to kill the press release. Ashley Brown, Digital communications and social media lead, The Coca-Cola Company
  8. At the center of this new brand journalism: the online newsroom
  9. A media hub for all your stories, videos, images, and other content you create to engage with your audiences.
  10. TIPS TO MAKE YOUR 4 NEWSROOM STAND OUT
  11. Optimize for mobile 1
  12. Mobile media consumption Source 2009 2010 2011 2012 2013 Smartphone screens are one of the primary ways that users interact with content, so make sure your newsroom works on mobile devices. 20% 12% 9% 6% 4%
  13. Don’t reinvent the wheel get a free mobile social media news template Download
  14. Use visual storytelling 2
  15. News releases with multimedia get viewed more Source 〉 9.7x 4.3x 1.8x + 7.4x + + Put visuals center stage in your news releases.
  16. Make downloading images a breeze Use low-resolution images that load fast, and link them to high-resolution versions that can be downloaded in one click. ***** ! Don’t hide your images behind password-protected image libraries.
  17. Make it 3 shareable
  18. Add social media sharing widgets to your newsroom so that it’s easy to share your content.
  19. Tweets with images Source 〉 get more clicks, favorites and retweets +18% +89% +150%
  20. Facebook posts with images Source 〉 get more likes and comments +53% +104%
  21. Make sure your images and videos are automatically embedded in social posts. Use Facebook Open Graph and Twitter Cards
  22. Integrate with a pitching tool 4
  23. Building your newsroom is just the first step. You still have to pitch your stories to relevant influencers to make sure they know about it.
  24. Use a pitching tool that integrates with your newsroom This way you can easily share your stories in multimedia and get integrated analytics Try my PR pitching tool Prezly
  25. All this advice may sound daunting, but launching an online newsroom isn’t all that complicated.
  26. Start small, use a good template, and most importantly, lead with great stories.
  27. Presentation by Prezly The media pitching toolkit
  28. And external communication Check a case study of ttehaem PsR atot oblrands
  29. Try the free 15-day trial www.prezly.com

×