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4 tips for improving your online newsroom by @prezly
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4 tips for improving your online newsroom by @prezly

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When a global brand like Coca-Cola’s decides to ditch the press release and build a newsroom and digital magazine, you know there’s a sea change afoot. At the center of this new 
 brand journalism:
 …

When a global brand like Coca-Cola’s decides to ditch the press release and build a newsroom and digital magazine, you know there’s a sea change afoot. At the center of this new 
 brand journalism:
 the online
 newsroom. A media hub for all your stories, videos, images, and other content you create to engage with your audiences.
Here are 4 simple yet critical tips to improve your online newsroom.

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  • 1. TIPS FOR IMPROVING YOUR 4 ONLINE NEWSROOM
  • 2. Every Company is a Media Company
  • 3. PR pundit Tom Foremski famously stated this back in 2005. Fast-forward nine years, and he’s been proven indisputably right.
  • 4. 60% of companies are creating content to attract new customers. Hubspot’s 2013 State of Inbound Marketing Report
  • 5. The smartest brands, though, do more than create content. They tell stories, not just for the traditional press, but for consumers, journalists, influencers, and anyone else who’s interested in them.
  • 6. When a global brand like Coca-Cola’s decides to ditch the press release and build a newsroom and digital magazine, you know there’s a sea change afoot.
  • 7. “I'm on a mission to kill the press release. Ashley Brown, Digital communications and social media lead, The Coca-Cola Company
  • 8. At the center of this new brand journalism: the online newsroom
  • 9. A media hub for all your stories, videos, images, and other content you create to engage with your audiences.
  • 10. TIPS TO MAKE YOUR 4 NEWSROOM STAND OUT
  • 11. Optimize for mobile 1
  • 12. Mobile media consumption Source 2009 2010 2011 2012 2013 Smartphone screens are one of the primary ways that users interact with content, so make sure your newsroom works on mobile devices. 20% 12% 9% 6% 4%
  • 13. Don’t reinvent the wheel get a free mobile social media news template Download
  • 14. Use visual storytelling 2
  • 15. News releases with multimedia get viewed more Source 〉 9.7x 4.3x 1.8x + 7.4x + + Put visuals center stage in your news releases.
  • 16. Make downloading images a breeze Use low-resolution images that load fast, and link them to high-resolution versions that can be downloaded in one click. ***** ! Don’t hide your images behind password-protected image libraries.
  • 17. Make it 3 shareable
  • 18. Add social media sharing widgets to your newsroom so that it’s easy to share your content.
  • 19. Tweets with images Source 〉 get more clicks, favorites and retweets +18% +89% +150%
  • 20. Facebook posts with images Source 〉 get more likes and comments +53% +104%
  • 21. Make sure your images and videos are automatically embedded in social posts. Use Facebook Open Graph and Twitter Cards
  • 22. Integrate with a pitching tool 4
  • 23. Building your newsroom is just the first step. You still have to pitch your stories to relevant influencers to make sure they know about it.
  • 24. Use a pitching tool that integrates with your newsroom This way you can easily share your stories in multimedia and get integrated analytics Try my PR pitching tool Prezly
  • 25. All this advice may sound daunting, but launching an online newsroom isn’t all that complicated.
  • 26. Start small, use a good template, and most importantly, lead with great stories.
  • 27. Presentation by Prezly The media pitching toolkit
  • 28. And external communication Check a case study of ttehaem PsR atot oblrands
  • 29. Try the free 15-day trial www.prezly.com

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