13 tips for pitching reporters
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13 tips for pitching reporters

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13 tips for public relations professionals on pitching journalists. ...

13 tips for public relations professionals on pitching journalists.

If you follow these tips, you should find that your relationship with the folks who write for a living will improve. And that will improve your company’s earned media.

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    13 tips for pitching reporters 13 tips for pitching reporters Presentation Transcript

    • TIPSFOR PITCHING REPORTERS 13
    • Theseareone journalist’s impressionsof whatisgoodPR andbadPR Notthatjournalist
    • TIPSFOR PITCHING REPORTERS 13 MikalE.Belicove Forbescontributer It’stheadviceof
    • TIPSFOR PITCHING REPORTERS 13 Igetnolessthantwodozen emailsadayfrom outfitslike yours,seekingsomecoverage oftheircompanyorproductin anarticlethey’rehopingI’ll craftandthenpublish. THEPITCHESTHATI RECEIVEAREFATALLY FLAWED
    • TIPSFOR PITCHING REPORTERS 13
    • Referencesomeone else’sdatatoback upyourclaims tweettip
    • Don’ttellabout othercoverage ofyournews tweettip
    • Letmeknow whoyour competitorsare tweettip
    • Don’tgiveme thedetailsof yourcompany Xmasparty tweettip
    • Givemeplenty ofleadtime tweettip
    • Don’trelyona shotgunapproach tweettip
    • Personalize yourpitch tweettip
    • Don’tpuffup yourpressrelease tweettip
    • Keepinmindthe ‘Matthew effect’ moreinfo tweettip
    • Don’tpitch inpublic tweettip
    • Considermy workload tweettip
    • Don’tnitpick whenitcomes tocorrections tweettip
    • Helpme helpyou tweettip
    • TIPSFOR PITCHING REPORTERS 13 Ifyoufollow thesetips, youshouldfindthatyour relationshipwiththefolks whowriteforalivingwill improve. Andthatwillimproveyour company’searnedmedia.
    • Learnmore Presentationby Prezly Thetoolthathelpsyoushare storieswithyourmediarelations