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13 tips for pitching reporters

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13 tips for public relations professionals on pitching journalists. …

13 tips for public relations professionals on pitching journalists.

If you follow these tips, you should find that your relationship with the folks who write for a living will improve. And that will improve your company’s earned media.

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  • 1. TIPSFOR PITCHING REPORTERS 13
  • 2. Theseareone journalist’s impressionsof whatisgoodPR andbadPR Notthatjournalist
  • 3. TIPSFOR PITCHING REPORTERS 13 MikalE.Belicove Forbescontributer It’stheadviceof
  • 4. TIPSFOR PITCHING REPORTERS 13 Igetnolessthantwodozen emailsadayfrom outfitslike yours,seekingsomecoverage oftheircompanyorproductin anarticlethey’rehopingI’ll craftandthenpublish. THEPITCHESTHATI RECEIVEAREFATALLY FLAWED
  • 5. TIPSFOR PITCHING REPORTERS 13
  • 6. Referencesomeone else’sdatatoback upyourclaims tweettip
  • 7. Don’ttellabout othercoverage ofyournews tweettip
  • 8. Letmeknow whoyour competitorsare tweettip
  • 9. Don’tgiveme thedetailsof yourcompany Xmasparty tweettip
  • 10. Givemeplenty ofleadtime tweettip
  • 11. Don’trelyona shotgunapproach tweettip
  • 12. Personalize yourpitch tweettip
  • 13. Don’tpuffup yourpressrelease tweettip
  • 14. Keepinmindthe ‘Matthew effect’ moreinfo tweettip
  • 15. Don’tpitch inpublic tweettip
  • 16. Considermy workload tweettip
  • 17. Don’tnitpick whenitcomes tocorrections tweettip
  • 18. Helpme helpyou tweettip
  • 19. TIPSFOR PITCHING REPORTERS 13 Ifyoufollow thesetips, youshouldfindthatyour relationshipwiththefolks whowriteforalivingwill improve. Andthatwillimproveyour company’searnedmedia.
  • 20. Learnmore Presentationby Prezly Thetoolthathelpsyoushare storieswithyourmediarelations

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