NK.pl is the largestsocial networking service Everyday a million of Users log onfor both keeping touch with friends and for entertainment
Reach11 200 000 Real Users Source: Megapanel PBI/Gemius, December 2011
NK User’s Profile Remains Similar to Average Polish Internet User Profile INTERNET NK Sex Education 40% 38% 55% 50% 50% 32% 45% 27% 16% 17% 16% 14% woman man primary basic vocational secondary still studying and Masters degree Age Size of the city 42% 43% 32% 34% 26% 25% 28% 24% 24% 21% 22% 19% 19% 17%12% 12% [7-14] [15-24] [25-44] [45+] rural areas < 50 000 50 000 - 200 > 200 00 000 Source : Megapanel PBI/Gemius, December 2011
User Activities on Nk 2 000 000 4 815 000 720 000 comments to logged Users photo ratings profiles and photos everyday 350 000 added photos1 040 000 700 000 private 1 170 000 postspublishedon messages games’ logins microblog Źródło: NK data, January 2011
Stable Reach of NK.pl Number of Real Users 14 according to Megapanel PBIReal Users [mln] 12 10 8 6 4 2 0 09 10 10 10 11 10 12 10 01 11 02 11 03 11 04 11 05 11 06 11 07 11 08 11 09 11 1011 1111 1211 Megapanel PBI/Gemius - gemiusAudience is the standard in online audience measurement in Poland and across Eastern Europe. Source: Megapanel PBI/Gemius
Social Networking Market in Poland Real Users14,000,00012,000,00010,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0 Source: Megapanel PBI/Gemius, December 2011
Social Networking Market in Poland Logged Users Over 97% of Polish internet users use at least one social networking service. Most of them requires logging in. NK.pl 62% FB 41% If you take into consideration logging into a mail box, you might conclude NK+FB 76% that there is practically no people who do not log somewhere.NK+FB+7 other social networking services 97% Legenda: other social networking services: Onet, gazeta, interia, Google, O2, GG, WP logged Users co-ratings Źródło: Megapanel PBI/Gemius, listopad 2011; FB-zalogowani: opracowanie własne na bazie www.socialbakers.com oraz Megapanel PBI/Gemius, listopad 2011
NK vs FB Real Users vs Active Users[mln] 14[mln] 12 Only registered Users have access 11,8 11,8 10 11,1 to use portal functionalities 8 6 7,1 4 2 NK 0 FB Real Users Liczba kont Source: Megapanel PBI/Gemius, October 2011; NK data , October 2011; Socialbakers, October 2011
Mobile NKUsers have access to selected functionsof communication on NK: microblog, e-mail, viewing and adding photos, browsing the galleries of friends and guests, reading notices, viewing recommended accounts.NK Mobile is available on the platforms: Lajt & Touch, Java, Nokia, iPhone, Windows Mobile, Android, Windows Phone (in progress).
Mobile NK Super Full Touch The old functionality in the new setting Suitable for Android and iPhone Nearly 200 000 Users Recent design trends (f.ex. LinkedIn, Twitter) Start in March 2012
Mobile NK Key Figures nearly 168 mln page views per month more than 1 290 000 average daily number of page views : 4 900 000 Unique Users per month December 2011: 6 500 000 PV Source: Gemius, NK data, grudzień 2011
Mobile Ad The Growth of Mobile NK Unique users12000001000000800000600000400000200000 0 Jan/11 Feb/11 Mar/11 Apr/11 May/11 Jun/11 Jul/11 Aug/11 Sep/11 Oct/11 Nov/11 Dec/11 Jan/12
Mobile NK Mobile coupons Itsare planned to start not just a standard at the end of the first advertisement quarter of 2012 initially available only in Super Full Touch version first (commercial) function on NK for all users second function on NK (after Social Ads) for business clients
Coupons How it works?The User:Opens mobile version of NK.pl,Enters the Coupons section,Looks at the presentationof Coupons in the vicinity,Chooses the Coupon,Sees the Coupon details and a routeto the place of sale,Realizes the Coupon in the pointof sale,Recives thanks.
NK Game PlatformOn the Game Platform User can: play the games (also available as multiplayer), inform friends about achieved score via microblog, invite friends to play the game, compete with other users.There is a possibility to implementcommercial games on the GamePlatformThere is a possibility to launch acampaign in a choosen game from theGame PlatformŹródło: dane własne
NK Game Platform More than 50 applications on the Game PlatformMore than 30 mln game invitations monthly The possibility of placing advertising applications
Most Popular NK Portal Games 3 800 000 3 400 000 players players 2 800 000 2 300 000 players players Sourse: NK data
Most Popular Commercial Games Jazda Próbna z Play Świat Danio More than 1 100 000 players More than 820 000 players KIA – Bij Rekordy Garnier Czysta Gra More than 127 000 players More than 230 000 players Źródło: dane własne NK
Groups on NK Love photography Looking for promotionsGroup is a feature that allows users with similar interests Watching moviesto create their own smaller communities on NKOfficial Group is an ad product with advanced capabilitiesof communication and promotion created on the basis ofstandard group
Because the NK Official Group have many advantages Has a viral Enables broad and mechanism engaging users’ potential communication (social mechanisms) Official Group as a communicationplatform Open for all Adapted to long- Internet Users term actions
Synergy of NK and TNS Research Potential 12 million people, research tools, know-how in online surveys unique research solutionsExperience, reputation, re leadership of online researchsearch metodology market
Online Research Potential 35.00% 30.00% 25.00% 20.00% % turnover 15.00% % questionnaires 10.00% 5.00% 0.00% Poland World Source: Poland – Catalogue PTBRiO 2011/12; World – self-reported data
Video Ad Video ad on the format Preroll in portal games. Implementation planned for this year.
Self-Serve Advert System Settlement model CPC NK.pl offers: fixed price per click defined by client; minimum price – 0,10 PLN. Additionally: advertiser can control the budget by setting limits on daily and monthly expenses as well as by using many portfolios within one account.
Co-operation with PKT.plNK.pl delivers new social media solutions forSME of the pkt.pl customer portfolio: Mechanism of nk.pl groups (social networking tool that enables communication between brands and customers), Advertising and promotion campaigns using other portal tools.Effects for local companies from SME sector: Increase in number of customers (over 11 millions potential clients) activities carried out and optimized by experts from pkt.pl, increase in efficiency.
Making money on collected dataAdExchange Revolution in the global display advertising market - a model for reaching the specific target group on the Internet Polish advertising market also starts to develop in this direction - NK has it in handAccording to AdMeld and Forrester Research data, the U.S. advertising expensesthrough RTB in 2010 amounted to 353 000 000 USD and this year they are going toreach the value of 823 000 000 USD. Google expects that RTB market in 2015 willconstitute 50% of the total targeted online advertising market.