Presentation for Horizon BCBS

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Dr. Powell's presentation for February 7, 2011.

Dr. Powell's presentation for February 7, 2011.

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  • 1. Presentation for Horizon Blue Cross Blue Shield by Don R. Powell, Ph.D. President American Institute for Preventive Medicine
  • 2. About the American Institute for Preventive Medicine
    • Company Overview
    • Founded in 1983
    • URAC Accredited for Comprehensive Wellness
    • Corporate offices based in Farmington Hills, MI
    • Invited member Healthy People 2000, 2010 and 2020 Projects
    • Works with over 13,000 corporations, hospitals, MCOs, unions, colleges, and government agencies
    • Backed by advisory board of prominent physicians & health professionals
    • National and International Presence
    • Over 1,000,000 lifestyle program graduates
    • Over 7 million self-care publications in circulation
    • Products sold in Brazil, Poland, Taiwan, Mexico, United Kingdom, China, and Canada
    • Wellness provider for National Labor Alliance of Health Care Coalitions
  • 3. Representative Clients
  • 4. AIPM Representative Projects
    • U.S. Army – nationwide
    • Ford Motor Company – nationwide
    • Chrysler – 5 plants
    • BlueCross BlueShield of Massachusetts – statewide
    • Dean Health Plan – Madison, WI
    • Access Health – community-wide
    • Veterans Administration – nationwide
    • United Way – Greenville, SC
    • CIA – Langley, VA
  • 5. AIPM Program Pyramid
  • 6. Communication & Educational Publications and Products
    • CareKits ®
    • Get Well Cards ®
    • HealthTrackers ™
    • EAP Brochures & Posters
    • Wellness Newsletters
    • Health Calendars
    • Permafolds ®
  • 7. Caretoons
    • Wellness Wizard and Hypochondri-Cat
    • Present practical and personal information
    • “ Great Edu-tainment”
  • 8. Custom Products
    • Draw from 2000+ topics in our database
    • Develop a product from scratch
    • Change an existing product:
    • -Permafold  -CareCards ™
    • -HealthTracker ™ -Health Magnets
    • -Get Well Cards  -Calendar
    • -CareKits  -Self-care guides
  • 9. Representative Custom Products
    • Disease management calendars and Stages of Change Permafold for Horizon
    • Patient Safety brochures and
    • calendars for the VA
    • Post Partum Depression brochure
    • for Blues plans
    • HealthTracker for Scott & White
    • Recording booklet for Advocate Health Plan
    • Seniors Guide for UAW-Ford
    • Hearing booklet for Flents
    • Wellness brochure for Nabisco’s Snackwells
    • Postcards for Advocate Health Plan
  • 10. Online Products
    • Wellness Challenges/Campaigns
    • Self-Care Guides
    • A Year of Health Hints
    • Caretoons
    • HealthTips
    • Smokeless ®
    • Systematic Stress Management ™
    • Newsletter
    • Calendar
  • 11. Health Assessments
    • Health Risk Appraisal (HRA)
    • Health Screenings
  • 12. Lifestyle Health Coaching
    • Person to person communication
    • Certified coaches
    • Positive psychology
  • 13. HealthyLife Newsletter
    • Paper
    • Electronic
  • 14. Total Health ™ Program
    • Year long wellness program
    • Interchangeable components
    • Costs as little as $2.25 pepm
  • 15. Healthier at Home ® Medical Self-Care Program
  • 16. Physician Office Visits Annually
    • Total - to non federally employed, office based physicians
    • 906 million
    • Approximately 3.1 visits/person
    • Source: National Ambulatory Medical Care Survey-2008
    • Unnecessary Visits
    • 25% or 227 million
    • Source: Dunnell, K. and Cartwright, C.
    • Medicine Takers, Prescribers and Hoarders
    • Average cost - $206/visit
    • Source: Agency for Health Research & Quality (AHRQ) and Medical Expenditure Panel Survey (MEPS), September 2008
  • 17. Emergency Room Visits Annually
    • Total
    • 119.2 million
    • 40.5 visits/100 persons
    • Source: National Ambulatory Medical Care Survey - 2008
    • Unnecessary Visits
    • 55% or 65.5 million
    • Source: National Ambulatory Medical Care Survey - 2008
    • Average cost - $788/visit
    • Source: Agency for Health research & (AHRQ) and Medical Expenditure Panel Survey (MEPS), September 2008
  • 18. Self-Care Guides Answer 4 Basic Questions
    • What is a real medical emergency?
    • When do I need to consult a physician?
    • Can I treat this illness myself?
    • What self-care procedures should I use?
  • 19. Medical Self-Care Booklets
    • Family -- English and Spanish
    • Women -- English and Spanish
    • Children
    • Seniors’
    • Low Literacy
    • Prenatal
    • Students’
    • Emergency/First Aid
    • Military Self-Care Guide
    • Minding Your Mental Health
  • 20. Self-Care Guide Page Spread
  • 21. Personalization Options
    • Custom imprint
    • New custom covers
    • Inside front and back covers
    • Center insert
    • Add or subtract self-care topics
    • Medical review
    • New chapter
    • Message reinforcement
  • 22.
    • “ The Lowe’s Health at Home ® book was the reason I went to see my doctor and it saved my life.”
        • Jeff Bilbrey
        • Sales Specialist,
        • Bloomfield Hills, MI
  • 23.
    • “ Healthier at Home  was a real lifesaver. It helped me to know my husband, Jay, was having a heart attack.”
    • Marijo Parsons
    • Pharmacy Supervisor
    • Aurora Medical Center
    • Milwaukee, WI
  • 24. HealthyLife ® Self-Care Studies * Return-on-Investment – The number of dollars saved for every dollar spent on the publication
  • 25. Lifestyle Classes & Guided Self-Help Kits
    • Smokeless ®
    • HealthyLife ®  Weigh
    • Systematic Stress Management ™
  • 26. AIPM – The Right Company
    • Customer care driven company
    • Our materials communicate & motivate
    • Proven implementation track record with all types of organizations
    • Documented Return on Investment
    • Customization specialists
    • Economically priced products
  • 27. Thank you for your attention. Questions?
    • Phone: 800-345-2476, extension 235
    • Fax: 248-539-1808
    • E-mail: [email_address]
    • Web Site: www.HealthyLife.com