Presentation for Horizon BCBS

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Dr. Powell's presentation for February 7, 2011.

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Presentation for Horizon BCBS

  1. 1. Presentation for Horizon Blue Cross Blue Shield by Don R. Powell, Ph.D. President American Institute for Preventive Medicine
  2. 2. About the American Institute for Preventive Medicine <ul><li>Company Overview </li></ul><ul><li>Founded in 1983 </li></ul><ul><li>URAC Accredited for Comprehensive Wellness </li></ul><ul><li>Corporate offices based in Farmington Hills, MI </li></ul><ul><li>Invited member Healthy People 2000, 2010 and 2020 Projects </li></ul><ul><li>Works with over 13,000 corporations, hospitals, MCOs, unions, colleges, and government agencies </li></ul><ul><li>Backed by advisory board of prominent physicians & health professionals </li></ul><ul><li>National and International Presence </li></ul><ul><li>Over 1,000,000 lifestyle program graduates </li></ul><ul><li>Over 7 million self-care publications in circulation </li></ul><ul><li>Products sold in Brazil, Poland, Taiwan, Mexico, United Kingdom, China, and Canada </li></ul><ul><li>Wellness provider for National Labor Alliance of Health Care Coalitions </li></ul>
  3. 3. Representative Clients
  4. 4. AIPM Representative Projects <ul><li>U.S. Army – nationwide </li></ul><ul><li>Ford Motor Company – nationwide </li></ul><ul><li>Chrysler – 5 plants </li></ul><ul><li>BlueCross BlueShield of Massachusetts – statewide </li></ul><ul><li>Dean Health Plan – Madison, WI </li></ul><ul><li>Access Health – community-wide </li></ul><ul><li>Veterans Administration – nationwide </li></ul><ul><li>United Way – Greenville, SC </li></ul><ul><li>CIA – Langley, VA </li></ul>
  5. 5. AIPM Program Pyramid
  6. 6. Communication & Educational Publications and Products <ul><li>CareKits ® </li></ul><ul><li>Get Well Cards ® </li></ul><ul><li>HealthTrackers ™ </li></ul><ul><li>EAP Brochures & Posters </li></ul><ul><li>Wellness Newsletters </li></ul><ul><li>Health Calendars </li></ul><ul><li>Permafolds ® </li></ul>
  7. 7. Caretoons <ul><li>Wellness Wizard and Hypochondri-Cat </li></ul><ul><li>Present practical and personal information </li></ul><ul><li>“ Great Edu-tainment” </li></ul>
  8. 8. Custom Products <ul><li>Draw from 2000+ topics in our database </li></ul><ul><li>Develop a product from scratch </li></ul><ul><li>Change an existing product: </li></ul><ul><li>-Permafold  -CareCards ™ </li></ul><ul><li>-HealthTracker ™ -Health Magnets </li></ul><ul><li>-Get Well Cards  -Calendar </li></ul><ul><li>-CareKits  -Self-care guides </li></ul>
  9. 9. Representative Custom Products <ul><li>Disease management calendars and Stages of Change Permafold for Horizon </li></ul><ul><li>Patient Safety brochures and </li></ul><ul><li>calendars for the VA </li></ul><ul><li>Post Partum Depression brochure </li></ul><ul><li>for Blues plans </li></ul><ul><li>HealthTracker for Scott & White </li></ul><ul><li>Recording booklet for Advocate Health Plan </li></ul><ul><li>Seniors Guide for UAW-Ford </li></ul><ul><li>Hearing booklet for Flents </li></ul><ul><li>Wellness brochure for Nabisco’s Snackwells </li></ul><ul><li>Postcards for Advocate Health Plan </li></ul>
  10. 10. Online Products <ul><li>Wellness Challenges/Campaigns </li></ul><ul><li>Self-Care Guides </li></ul><ul><li>A Year of Health Hints </li></ul><ul><li>Caretoons </li></ul><ul><li>HealthTips </li></ul><ul><li>Smokeless ® </li></ul><ul><li>Systematic Stress Management ™ </li></ul><ul><li>Newsletter </li></ul><ul><li>Calendar </li></ul>
  11. 11. Health Assessments <ul><li>Health Risk Appraisal (HRA) </li></ul><ul><li>Health Screenings </li></ul>
  12. 12. Lifestyle Health Coaching <ul><li>Person to person communication </li></ul><ul><li>Certified coaches </li></ul><ul><li>Positive psychology </li></ul>
  13. 13. HealthyLife Newsletter <ul><li>Paper </li></ul><ul><li>Electronic </li></ul>
  14. 14. Total Health ™ Program <ul><li>Year long wellness program </li></ul><ul><li>Interchangeable components </li></ul><ul><li>Costs as little as $2.25 pepm </li></ul>
  15. 15. Healthier at Home ® Medical Self-Care Program
  16. 16. Physician Office Visits Annually <ul><li>Total - to non federally employed, office based physicians </li></ul><ul><li>906 million </li></ul><ul><li>Approximately 3.1 visits/person </li></ul><ul><li>Source: National Ambulatory Medical Care Survey-2008 </li></ul><ul><li>Unnecessary Visits </li></ul><ul><li>25% or 227 million </li></ul><ul><li>Source: Dunnell, K. and Cartwright, C. </li></ul><ul><li>Medicine Takers, Prescribers and Hoarders </li></ul><ul><li>Average cost - $206/visit </li></ul><ul><li>Source: Agency for Health Research & Quality (AHRQ) and Medical Expenditure Panel Survey (MEPS), September 2008 </li></ul>
  17. 17. Emergency Room Visits Annually <ul><li>Total </li></ul><ul><li>119.2 million </li></ul><ul><li>40.5 visits/100 persons </li></ul><ul><li>Source: National Ambulatory Medical Care Survey - 2008 </li></ul><ul><li>Unnecessary Visits </li></ul><ul><li>55% or 65.5 million </li></ul><ul><li>Source: National Ambulatory Medical Care Survey - 2008 </li></ul><ul><li>Average cost - $788/visit </li></ul><ul><li>Source: Agency for Health research & (AHRQ) and Medical Expenditure Panel Survey (MEPS), September 2008 </li></ul>
  18. 18. Self-Care Guides Answer 4 Basic Questions <ul><li>What is a real medical emergency? </li></ul><ul><li>When do I need to consult a physician? </li></ul><ul><li>Can I treat this illness myself? </li></ul><ul><li>What self-care procedures should I use? </li></ul>
  19. 19. Medical Self-Care Booklets <ul><li>Family -- English and Spanish </li></ul><ul><li>Women -- English and Spanish </li></ul><ul><li>Children </li></ul><ul><li>Seniors’ </li></ul><ul><li>Low Literacy </li></ul><ul><li>Prenatal </li></ul><ul><li>Students’ </li></ul><ul><li>Emergency/First Aid </li></ul><ul><li>Military Self-Care Guide </li></ul><ul><li>Minding Your Mental Health </li></ul>
  20. 20. Self-Care Guide Page Spread
  21. 21. Personalization Options <ul><li>Custom imprint </li></ul><ul><li>New custom covers </li></ul><ul><li>Inside front and back covers </li></ul><ul><li>Center insert </li></ul><ul><li>Add or subtract self-care topics </li></ul><ul><li>Medical review </li></ul><ul><li>New chapter </li></ul><ul><li>Message reinforcement </li></ul>
  22. 22. <ul><li>“ The Lowe’s Health at Home ® book was the reason I went to see my doctor and it saved my life.” </li></ul><ul><ul><ul><li>Jeff Bilbrey </li></ul></ul></ul><ul><ul><ul><li>Sales Specialist, </li></ul></ul></ul><ul><ul><ul><li>Bloomfield Hills, MI </li></ul></ul></ul>
  23. 23. <ul><li>“ Healthier at Home  was a real lifesaver. It helped me to know my husband, Jay, was having a heart attack.” </li></ul><ul><li>Marijo Parsons </li></ul><ul><li>Pharmacy Supervisor </li></ul><ul><li>Aurora Medical Center </li></ul><ul><li>Milwaukee, WI </li></ul>
  24. 24. HealthyLife ® Self-Care Studies * Return-on-Investment – The number of dollars saved for every dollar spent on the publication
  25. 25. Lifestyle Classes & Guided Self-Help Kits <ul><li>Smokeless ® </li></ul><ul><li>HealthyLife ®  Weigh </li></ul><ul><li>Systematic Stress Management ™ </li></ul>
  26. 26. AIPM – The Right Company <ul><li>Customer care driven company </li></ul><ul><li>Our materials communicate & motivate </li></ul><ul><li>Proven implementation track record with all types of organizations </li></ul><ul><li>Documented Return on Investment </li></ul><ul><li>Customization specialists </li></ul><ul><li>Economically priced products </li></ul>
  27. 27. Thank you for your attention. Questions? <ul><li>Phone: 800-345-2476, extension 235 </li></ul><ul><li>Fax: 248-539-1808 </li></ul><ul><li>E-mail: [email_address] </li></ul><ul><li>Web Site: www.HealthyLife.com </li></ul>

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