a new                     media & lifestyle brand<br />introducingPRETTYTOUGH<br />
What isPRETTYTOUGH?<br />1<br />3<br />2<br />Media<br />Property<br />Community<br />Lifestyle<br />Because girls kick gr...
Media & Entertainment<br />Books, TV, Online Series, Website<br />1<br />Pretty Tough 2011<br />
Young Adult Book Series<br /><ul><li>6 titles published by Razorbill (Penguin Group)
PR, media, event tie-ins
Sampling @ camps & schools
Author signings
MG series launching 2012</li></ul>With it’s classic themes of sisterhood and romance, Pretty Tough is an updated version o...
Original Online Series<br /><ul><li>Format: 20 x 7
TV Movie also available
Directed by Stewart Hendler
Produced by Vuguru
Distributed by Content Film
Sold to Sony/Latin America
US distribution TBD
Broadcast by Rogers Media (Canada)</li></ul>TV & Online<br />Pretty Tough 2011<br />
Shot on location in Malibu, California<br />Written by Liz Tigelaar (Brothers & Sisters, Life Unexpected, Once Upon a Time...
PrettyTough.com<br /><ul><li>#1 site for tween/teen female athletes
Daily Content
Video/Podcasts
Tools & Resources
Community
In Partnership with Women Talk Sports and Glam Media</li></ul>Website<br />Pretty Tough 2011<br />
Video/DVD/Podcasts<br /><ul><li>Train with Olympians
Sports Tutorials
Teen Workouts
Podcasts</li></ul>In Production<br />Pretty Tough 2011<br />
A mash-up of fashion & action<br />PRETTY. TOUGH.<br />Pretty Tough 2011<br />
Lifestyle<br />2<br />Sport. Life. Style. <br />Pretty Tough 2011<br />
Pretty Tough Girls<br /><ul><li>Live life to the fullest
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Pretty Tough Presentation 2011

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Pretty Tough Presentation 2011

  1. 1. a new media & lifestyle brand<br />introducingPRETTYTOUGH<br />
  2. 2. What isPRETTYTOUGH?<br />1<br />3<br />2<br />Media<br />Property<br />Community<br />Lifestyle<br />Because girls kick grass<br />Pretty Tough 2011<br />
  3. 3. Media & Entertainment<br />Books, TV, Online Series, Website<br />1<br />Pretty Tough 2011<br />
  4. 4. Young Adult Book Series<br /><ul><li>6 titles published by Razorbill (Penguin Group)
  5. 5. PR, media, event tie-ins
  6. 6. Sampling @ camps & schools
  7. 7. Author signings
  8. 8. MG series launching 2012</li></ul>With it’s classic themes of sisterhood and romance, Pretty Tough is an updated version of Francine Pascal’s ‘Sweet Valley High’ series with a sports twist.<br />~ School Library Journal<br />Publishing<br />Pretty Tough 2011<br />
  9. 9. Original Online Series<br /><ul><li>Format: 20 x 7
  10. 10. TV Movie also available
  11. 11. Directed by Stewart Hendler
  12. 12. Produced by Vuguru
  13. 13. Distributed by Content Film
  14. 14. Sold to Sony/Latin America
  15. 15. US distribution TBD
  16. 16. Broadcast by Rogers Media (Canada)</li></ul>TV & Online<br />Pretty Tough 2011<br />
  17. 17. Shot on location in Malibu, California<br />Written by Liz Tigelaar (Brothers & Sisters, Life Unexpected, Once Upon a Time)<br />Directed by Stewart Hendler (Sorority Row)<br />Produced by Tim Williams<br />GreeneStreet FilmsStarring Adelaide Kane (Power Rangers), Crystal Young (LonelyGirl 15), Beth Behrs (2 Broke Girls), Matthew Florida (90210)<br />Pretty Tough<br />Pretty Tough 2011<br />
  18. 18. PrettyTough.com<br /><ul><li>#1 site for tween/teen female athletes
  19. 19. Daily Content
  20. 20. Video/Podcasts
  21. 21. Tools & Resources
  22. 22. Community
  23. 23. In Partnership with Women Talk Sports and Glam Media</li></ul>Website<br />Pretty Tough 2011<br />
  24. 24. Video/DVD/Podcasts<br /><ul><li>Train with Olympians
  25. 25. Sports Tutorials
  26. 26. Teen Workouts
  27. 27. Podcasts</li></ul>In Production<br />Pretty Tough 2011<br />
  28. 28. A mash-up of fashion & action<br />PRETTY. TOUGH.<br />Pretty Tough 2011<br />
  29. 29. Lifestyle<br />2<br />Sport. Life. Style. <br />Pretty Tough 2011<br />
  30. 30. Pretty Tough Girls<br /><ul><li>Live life to the fullest
  31. 31. Show strength & stamina
  32. 32. Out-run, out-dig, out-shred, out-last the competition
  33. 33. Are fun & fearless
  34. 34. Make things happen
  35. 35. Have a winning attitude
  36. 36. Love being a girl</li></ul>Girls Kick Grass<br />No one ever won by playing it safe<br />Pretty Tough 2011<br />
  37. 37. Play hard. <br />Pretty Tough 2011<br />PLAY LIKE:<br />Serena Williams<br />Jennie Finch<br />Lindsey Vonn<br />Hope Solo<br />Alex Morgan<br />Maria Sharapova<br />Mia Hamm <br />Gretchen Bleiler<br />Candace Parker<br />Allyson Felix<br />Laila Ali<br />Jessica Mendoza<br />Brandi Chastain<br />Danica Patrick<br />Lisa Leslie<br />Annika Sorenstam <br />Maya Moore<br />Shawn Johnson<br />NastiaLiukin<br />Lolo Jones<br />Venus Williams <br />& many others.<br />Play like a girl. <br />
  38. 38. It’s not just about sports, it’s about<br />GIRL POWER.<br />Pretty Tough 2011<br />
  39. 39. Community<br />3<br />Passion. Power. Performance.<br />Pretty Tough 2011<br />
  40. 40. PRETTYTOUGH TEAM<br />Surfers to softball players; setters to sweepers; ropers to riders<br /><ul><li>Brand Ambassadors
  41. 41. Pro Am Female Athletes
  42. 42. Street Team/Field Crew
  43. 43. Athlete Sponsorships
  44. 44. Bronze
  45. 45. Silver
  46. 46. Gold
  47. 47. Contributing Bloggers
  48. 48. Coaches/Mentors
  49. 49. Sporty Girls Everywhere</li></ul>Pretty Tough 2011<br />
  50. 50. Sharing the Stoke<br />For a media-rich, multi-platform experience, Pretty Tough delivers.<br />Girlsrelate to the Pretty Tough mission and love to share their experience personally and via social networks.<br />A NEW GENERATION<br /> A NEW PARADIGM<br />Pretty Tough 2011<br />
  51. 51. WHAT’S NEXT?<br />exciting new products & opportunities<br />for girls who are fun & fearless. Who are risk takers & dream chasers. <br />The finish line is just the beginning<br />Pretty Tough 2011<br />
  52. 52. Pretty Hot – Licensing Opportunities<br /><ul><li>Accessories
  53. 53. Apparel
  54. 54. Bags
  55. 55. Bedding
  56. 56. Footwear
  57. 57. Gifts
  58. 58. Health & Beauty
  59. 59. Performance Wear
  60. 60. Social Expressions
  61. 61. Sporting Goods
  62. 62. Street Wear</li></ul>Pretty Tough 2011<br />
  63. 63. Pretty Chic – Brand Attributes<br />Daring & deliciously bold<br />with a sporty twist<br />Pretty Tough 2011<br />
  64. 64. Pretty Awesome – Messaging<br />Pretty Tough 2011<br />
  65. 65. Pretty Tough 2011<br /> Pretty Sweet (& Sassy) Design Elements<br />
  66. 66. Pretty Tough 2011<br /> Pretty Cool <br />
  67. 67. Pretty Tough 2011<br />A little bit tough - a tad bit sweetheart and made of a lot more than sugar and spice.<br />
  68. 68. Pretty Tough 2011<br />
  69. 69. Pretty Tough 2011<br />Pretty Tough Girls are looking for<br />ACTION!<br />
  70. 70. Pretty Tough 2011<br />and have a WINNING attitude<br />
  71. 71. ?<br />But wait…There’s more!<br />20 million girls play sports<br />Pretty Tough 2011<br />
  72. 72. Check out the possibilities<br /><ul><li>Estimated teen consumer spending market $175 billion a year
  73. 73. $200 billion estimated college student consumer spending market
  74. 74. 75% of all middle and high school students play sports
  75. 75. Women’s sports is one of the major growth accelerators in the U.S. & internationally
  76. 76. 80% of female execs at Fortune 500 companies played sports when they were girls</li></ul>PRETTY SMART<br />Pretty Tough 2011<br />
  77. 77. PRETTY TOUGH<br />SPEAKS FOR ITSELF<br />Pretty Tough 2011<br />
  78. 78. PRETTYTOUGH 2012<br />It’s a whole new game…<br />Pretty Tough 2011<br />
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