Pretty Tough Presentation 2011
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  • 1. a new media & lifestyle brand
    introducingPRETTYTOUGH
  • 2. What isPRETTYTOUGH?
    1
    3
    2
    Media
    Property
    Community
    Lifestyle
    Because girls kick grass
    Pretty Tough 2011
  • 3. Media & Entertainment
    Books, TV, Online Series, Website
    1
    Pretty Tough 2011
  • 4. Young Adult Book Series
    • 6 titles published by Razorbill (Penguin Group)
    • 5. PR, media, event tie-ins
    • 6. Sampling @ camps & schools
    • 7. Author signings
    • 8. MG series launching 2012
    With it’s classic themes of sisterhood and romance, Pretty Tough is an updated version of Francine Pascal’s ‘Sweet Valley High’ series with a sports twist.
    ~ School Library Journal
    Publishing
    Pretty Tough 2011
  • 9. Original Online Series
    • Format: 20 x 7
    • 10. TV Movie also available
    • 11. Directed by Stewart Hendler
    • 12. Produced by Vuguru
    • 13. Distributed by Content Film
    • 14. Sold to Sony/Latin America
    • 15. US distribution TBD
    • 16. Broadcast by Rogers Media (Canada)
    TV & Online
    Pretty Tough 2011
  • 17. Shot on location in Malibu, California
    Written by Liz Tigelaar (Brothers & Sisters, Life Unexpected, Once Upon a Time)
    Directed by Stewart Hendler (Sorority Row)
    Produced by Tim Williams
    GreeneStreet FilmsStarring Adelaide Kane (Power Rangers), Crystal Young (LonelyGirl 15), Beth Behrs (2 Broke Girls), Matthew Florida (90210)
    Pretty Tough
    Pretty Tough 2011
  • 18. PrettyTough.com
    • #1 site for tween/teen female athletes
    • 19. Daily Content
    • 20. Video/Podcasts
    • 21. Tools & Resources
    • 22. Community
    • 23. In Partnership with Women Talk Sports and Glam Media
    Website
    Pretty Tough 2011
  • 24. Video/DVD/Podcasts
    In Production
    Pretty Tough 2011
  • 28. A mash-up of fashion & action
    PRETTY. TOUGH.
    Pretty Tough 2011
  • 29. Lifestyle
    2
    Sport. Life. Style.
    Pretty Tough 2011
  • 30. Pretty Tough Girls
    • Live life to the fullest
    • 31. Show strength & stamina
    • 32. Out-run, out-dig, out-shred, out-last the competition
    • 33. Are fun & fearless
    • 34. Make things happen
    • 35. Have a winning attitude
    • 36. Love being a girl
    Girls Kick Grass
    No one ever won by playing it safe
    Pretty Tough 2011
  • 37. Play hard.
    Pretty Tough 2011
    PLAY LIKE:
    Serena Williams
    Jennie Finch
    Lindsey Vonn
    Hope Solo
    Alex Morgan
    Maria Sharapova
    Mia Hamm
    Gretchen Bleiler
    Candace Parker
    Allyson Felix
    Laila Ali
    Jessica Mendoza
    Brandi Chastain
    Danica Patrick
    Lisa Leslie
    Annika Sorenstam
    Maya Moore
    Shawn Johnson
    NastiaLiukin
    Lolo Jones
    Venus Williams
    & many others.
    Play like a girl.
  • 38. It’s not just about sports, it’s about
    GIRL POWER.
    Pretty Tough 2011
  • 39. Community
    3
    Passion. Power. Performance.
    Pretty Tough 2011
  • 40. PRETTYTOUGH TEAM
    Surfers to softball players; setters to sweepers; ropers to riders
    Pretty Tough 2011
  • 50. Sharing the Stoke
    For a media-rich, multi-platform experience, Pretty Tough delivers.
    Girlsrelate to the Pretty Tough mission and love to share their experience personally and via social networks.
    A NEW GENERATION
    A NEW PARADIGM
    Pretty Tough 2011
  • 51. WHAT’S NEXT?
    exciting new products & opportunities
    for girls who are fun & fearless. Who are risk takers & dream chasers.
    The finish line is just the beginning
    Pretty Tough 2011
  • 52. Pretty Hot – Licensing Opportunities
    Pretty Tough 2011
  • 63. Pretty Chic – Brand Attributes
    Daring & deliciously bold
    with a sporty twist
    Pretty Tough 2011
  • 64. Pretty Awesome – Messaging
    Pretty Tough 2011
  • 65. Pretty Tough 2011
    Pretty Sweet (& Sassy) Design Elements
  • 66. Pretty Tough 2011
    Pretty Cool
  • 67. Pretty Tough 2011
    A little bit tough - a tad bit sweetheart and made of a lot more than sugar and spice.
  • 68. Pretty Tough 2011
  • 69. Pretty Tough 2011
    Pretty Tough Girls are looking for
    ACTION!
  • 70. Pretty Tough 2011
    and have a WINNING attitude
  • 71. ?
    But wait…There’s more!
    20 million girls play sports
    Pretty Tough 2011
  • 72. Check out the possibilities
    • Estimated teen consumer spending market $175 billion a year
    • 73. $200 billion estimated college student consumer spending market
    • 74. 75% of all middle and high school students play sports
    • 75. Women’s sports is one of the major growth accelerators in the U.S. & internationally
    • 76. 80% of female execs at Fortune 500 companies played sports when they were girls
    PRETTY SMART
    Pretty Tough 2011
  • 77. PRETTY TOUGH
    SPEAKS FOR ITSELF
    Pretty Tough 2011
  • 78. PRETTYTOUGH 2012
    It’s a whole new game…
    Pretty Tough 2011