Pretty tough newmedia52811

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Pretty tough newmedia52811

  1. 1. a new <br />media & lifestyle brand<br />introducingPRETTYTOUGH<br />
  2. 2. What isPRETTYTOUGH?<br />1<br />3<br />2<br />Media<br />Property<br />Community<br />Lifestyle<br />Because girls kick grass<br />Pretty Tough 2011<br />
  3. 3. Media & Entertainment<br />Books, TV, Online Series, Website<br />1<br />Pretty Tough 2011<br />
  4. 4. Young Adult Book Series<br /><ul><li>6 titles published by Razorbill (Penguin Group)
  5. 5. PR, media, event tie-ins
  6. 6. Sampling @ camps & schools
  7. 7. Author signings
  8. 8. MG series launching 2012</li></ul>With it’s classic themes of sisterhood and romance, Pretty Tough is an updated version of Francine Pascal’s ‘Sweet Valley High’ series with a sports twist.<br />~ School Library Journal<br />Publishing<br />Pretty Tough 2011<br />
  9. 9. Original Online Series<br /><ul><li>Format: 20 x 7
  10. 10. TV Movie also available
  11. 11. Directed by Stewart Hendler
  12. 12. Produced by Vuguru
  13. 13. Distributed by Content Film
  14. 14. Sold to Sony/Latin America
  15. 15. US distribution TBD
  16. 16. Broadcast by Rogers Media (Canada)</li></ul>TV & Online<br />Pretty Tough 2011<br />
  17. 17. Shot on location in Malibu, California<br />Written by Liz Tigelaar (Brothers & Sisters, Life Unexpected, Once Upon a Time)<br />Directed by Stewart Hendler (Sorority Row)<br />Produced by Tim Williams<br />GreeneStreet FilmsStarring Adelaide Kane (Power Rangers), Crystal Young (LonelyGirl 15), Beth Behrs (Broke Girls), Matthew Florida (90210)<br />Pretty Tough<br />Pretty Tough 2011<br />
  18. 18. PrettyTough.com<br /><ul><li>Premiere site for young female athletes
  19. 19. Daily Content
  20. 20. Video/Podcasts
  21. 21. Tools & Resources
  22. 22. Community
  23. 23. In Partnership with Women Talk Sports and Glam Media</li></ul>Website<br />Pretty Tough 2011<br />
  24. 24. Video/DVD/Podcasts<br /><ul><li>Train with Olympians
  25. 25. Sports Tutorials
  26. 26. Teen Workouts
  27. 27. Podcasts</li></ul>In Production<br />Pretty Tough 2011<br />
  28. 28. A mash-up of fashion & action<br />PRETTY. TOUGH.<br />Pretty Tough 2011<br />
  29. 29. Lifestyle<br />2<br />Sport. Life. Style. <br />Pretty Tough 2011<br />
  30. 30. Pretty Tough Girls<br /><ul><li>Live life to the fullest
  31. 31. Show strength & stamina
  32. 32. Out-run, out-dig, out-shred, out-last the competition
  33. 33. Are fun & fearless
  34. 34. Make things happen
  35. 35. Have a winning attitude
  36. 36. Love being a girl</li></ul>Girls Kick Grass<br />Sometimes being tough isn’t enough.<br />Pretty Tough 2011<br />
  37. 37. Play hard. Have fun.<br />Live the Pretty Tough life!<br />Love the Pretty Tough books? <br />Love the Pretty Tough movie? <br />Pretty Tough 2011<br />
  38. 38. Play like a girl.<br />Pretty Tough 2011<br />To play – or throw, hit, jump, run – like a girl is a compliment. <br />NEED PROOF?<br />Serena Williams<br />Jennie Finch<br />Lindsey Vonn<br />Maria Sharapova<br />Mia Hamm <br />Gretchen Bleiler<br />Candace Parker<br />Allyson Felix<br />LailaAli<br />Jessica Mendoza<br />Brandi Chastain<br />Danica Patrick<br />Lisa Leslie<br />Annika Sorenstam <br />Maya Moore<br />Shawn Johnson<br />NastiaLiukin<br />Venus Williams <br />& many others.<br />Strength. Stamina. Spirit.<br />
  39. 39. It’s not just about sports, it’s about<br />GIRL POWER.<br />Pretty Tough 2011<br />Living the Muay Thai mantra: “Soft as silk, hard as diamond.”<br />
  40. 40. Community<br />3<br />Passion. Power. Performance.<br />Pretty Tough 2011<br />
  41. 41. PRETTYTOUGH TEAM<br />Surfers to softball players; setters to sweepers; ropers to riders<br /><ul><li>Brand Ambassadors
  42. 42. Pro Am Female Athletes
  43. 43. Street Team/Field Crew
  44. 44. Athlete Sponsorships
  45. 45. Bronze
  46. 46. Silver
  47. 47. Gold
  48. 48. Contributing Bloggers
  49. 49. Coaches/Mentors
  50. 50. Sporty Girls Everywhere</li></ul>Pretty Tough 2011<br />
  51. 51. Sharing the Stoke<br />For a media-rich, multi-platform experience, Pretty Tough delivers.<br />Girlsrelate to the Pretty Tough mission and love to share their experience personally and via social networks.<br />A NEW GENERATION<br /> A NEW PARADIGM<br />Pretty Tough 2011<br />
  52. 52. Pretty Tough girls have…<br />Inner Strength<br />Natural Beauty<br />Awesome<br />Attitude<br />It’s a state of mind. Away of life.<br />Pretty Tough 2011<br />
  53. 53. WHAT’S NEXT?<br />exciting new products & opportunities<br />for girls who are fun & fearless. Who are risk takers & dream chasers. <br />The finish line is just the beginning<br />Pretty Tough 2011<br />
  54. 54. Pretty Hot – Licensing Opportunities<br /><ul><li>Accessories
  55. 55. Apparel
  56. 56. Bags
  57. 57. Bedding
  58. 58. Footwear
  59. 59. Gifts
  60. 60. Health & Beauty
  61. 61. Performance Wear
  62. 62. Social Expressions
  63. 63. Sporting Goods
  64. 64. Street Wear</li></ul>Pretty Tough 2011<br />
  65. 65. Pretty Chic – Brand Attributes<br />FIT FOR A GIRL<br />No pinking & shrinking<br />Daring & deliciously bold<br />with a sporty twist<br />Pretty Tough 2011<br />
  66. 66. Pretty Awesome – Messaging<br />Inspiring girls to be: <br />Pretty Tough 2011<br /><ul><li>FAB
  67. 67. FIT
  68. 68. FUN
  69. 69. FIERCE
  70. 70. FEARLESS
  71. 71. FEMININE</li></li></ul><li>Pretty Tough 2011<br /> Pretty Sweet (& Sassy) Design Elements<br />
  72. 72. Pretty Tough 2011<br />
  73. 73. Pretty Tough 2011<br />
  74. 74. ?<br />But wait…There’s more!<br />20 million girls play sports<br />Pretty Tough 2011<br />
  75. 75. Check out the possibilities<br /><ul><li>Estimated teen consumer spending market $175 billion a year
  76. 76. $200 billion estimated college student consumer spending market
  77. 77. 75% of all middle and high school students who play sports
  78. 78. Women’s sports is one of the major growth accelerators in the U.S. & internationally
  79. 79. 80% of female execs at Fortune 500 companies played sports when they were girls</li></ul>PRETTY SMART<br />Pretty Tough 2011<br />
  80. 80. PRETTY TOUGH<br />SPEAKS FOR ITSELF<br />Pretty Tough 2011<br />
  81. 81. PRETTYTOUGH 2011<br />It’s a whole new game…<br />Pretty Tough 2011<br />

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