Social Media Marketing
Using social media as a free marketing tool for your business.

Social Networking/Media
Social Networking is not a new concept, but online mediums can be
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far more powerful.
Social Media changes the way new information is created, published
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and propagated.
Reach
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Accessibility
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Usability
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Recency
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Permanence
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Blogging
“Web log” allows you to report and publish information.
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Discussion held alongside the article.
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Text, pictures, video, audio.
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LinkedIn
LinkedIn is a business-oriented social networking site which was
launched in May 2003. Mainly used for professional networking. As
of February 2009, it had more than 35 million registered users,
spanning 170 industries.
Online resumes.
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Contact list.
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Discussion groups.
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Researching possible new hires.
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Google Groups
Google Groups is a free service from Google where groups of people
have discussions about common interests. Users can find discussion
groups related to their interests and participate in threaded
conversations or they can also start new groups.

Facebook
Keeping track of connections.
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Media sharing.
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Status updates.
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Groups.
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Custom applications.
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Twitter
140-character or less “micro-blog” entries.
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Mobile text/SMS notifications.
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Direct, brief communication with huge audiences.
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Social Media/Networking Links
YouTube - Post your own MySpace - Social networking.
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videos. Embed them in your
homepage. Plaxo - Social networking.
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Twitter - “Micro-blogging” Orkut - Social networking.
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Flickr - Share photos. Groups Bebo - Social networking.
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and comments supported.
Tagged - Social networking.
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SlideShare - Post presentations
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(such as this one) for others to Ning - Create your own social
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download. nework site!

But how is this useful?

Twitter Cases
U.S. Airways Hudson River plane crash. (January, 2009.)
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Ashton Kutcher vs. CNN. (April, 2009.)
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CDCFlu, mexico_df. (April, 2009.)
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Case: McCain vs. Obama

What about marketing?

21st Century Marketing
People will look for businesses online.
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Customers expect online interaction.
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Your audience is worldwide.
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Communicate specific messages to specific audiences.
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Building Cohesive Presence
Keep people in your network.
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Encourage feedback and participation.
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Provide value in marketing.
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Case: Information Or Marketing?

Case: Marketing
Cohesion
Ideally, commit to doing
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business.
Otherwise, keep viewers in
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your network.

Cases: LinkedIn Groups

Getting Found
Get a proper business website.
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This will be the hub of your online business presence. Integrate! Draw traffic to your
site with meaningful links.
Start networking online.
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Don’t be afraid to make new connections. (LinkedIn, Facebook, Twitter etc.) Provide
value to your audience with meaningful content.
Commit to routinely providing value.
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Provide valuable, fresh content on your website. Get attention, become an authority,
build trust and make make sales. (Google Groups, ListServs.)
Tell people!
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In person, over the phone, business cards.

Resources
http://technorati.com/help/blogging101.html
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http://groups.google.com/support/
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http://linkedin.custhelp.com
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http://www.facebook.com/help.php
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http://www.relativitycorp.com/socialnetworkmarketing/
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Presenter Information
Preston Lee is a founding member of OpenRain
Software: bringing businesses online with
dynamic internet applications. He has provided
senior engineering leadership for Apollo Group,
Cisco Systems, the U.S. government and many
other Phoenix-area and multinational institutions
OpenRain provides expert web design,
where he has become recognized for a wise
development and marketing services for the
balance of technical, business and customer
desktop and mobile web. Based in Phoenix and
perspectives. He has also earned MBA, BS in
one of Arizona’s most successful web
Computer Science & Engineering, AA and AGS
development shops, OpenRain services national
degrees.
clients and also offers personalized hosted
deployment and training services.
While not on the job, Preston is active in over a
dozen local tech communities and enjoys
OpenRain, LLC
woodworking, music production and filling
1 (623) 691-7869
frames on his digital SLR. He can be read regularly
sales@openrain.com
and contacted via his blog at...
http://openrain.com
http://prestonlee.com
http://blog.openrain.com
http://twitter.com/openrain

General SEO Strategy
Integrate relevant online activities.
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Publish clear, consistent, meaningful, professional messages.
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Regularly update content.
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Maximize relevant inbound links from relevant external sites.
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Work with a developer to set meta, image tags etc.
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Do not spam. Search engines are a lot smarter than they used to be!
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Google PageRank
Google’s opinion of your websites importance relative to other sites
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on the Internet. 0-10 scale.
Exact calculations kept secret.
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Google Toolbar reveals your PageRank.
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PageRank Examples
0 Completely new website. (Lowest possible.)
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1-3 Most small businesses with little/no marketing and PR.
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4 PrestonLee.com (Established but small.)
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5 ChandlerChamber.com
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6-8 azcentral.com, phoenix.edu (Medium/Large scale sites.)
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9 Microsoft.com, NYTimes.com (Extremely important.)
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10 Google.com (Highest possible.)
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