Proper Group Behavior

21st Century Marketing
✤ People will look for businesses online.
✤ Customers expect online interaction.
✤ Your audience is worldwide.
✤ Communicate specific messages to specific audiences.

Building Cohesive Presence
✤ Keep people in your network.
✤ Encourage feedback and participation.
✤ Provide value in marketing.

Getting Found
✤ Get a proper business website.
This will be the hub of your online business presence. Integrate! Draw traffic to your
site with meaningful links.
✤ Start networking online.
Don’t be afraid to make new connections. (LinkedIn, Facebook, Twitter etc.) Provide
value to your audience with meaningful content.
✤ Commit to routinely providing value.
Provide valuable, fresh content on your website. Get attention, become an authority,
build trust and make make sales. (Google Groups, ListServs.)
✤ Tell people!
In person, over the phone, business cards.

Presenter Information
Preston Lee is a founding member of OpenRain
Software: bringing businesses online with
dynamic internet applications. He has provided
senior engineering leadership for Apollo Group,
Cisco Systems, the U.S. government and many
other Phoenix-area and multinational institutions
OpenRain provides expert web design,
where he has become recognized for a wise
development and marketing services for the
balance of technical, business and customer
desktop and mobile web. Based in Phoenix and
perspectives. He has also earned MBA, BS in
one of Arizona’s most successful web
Computer Science & Engineering, AA and AGS
development shops, OpenRain services national
degrees.
clients and also offers personalized hosted
deployment and training services.
While not on the job, Preston is active in over a
dozen local tech communities and enjoys
OpenRain, LLC
woodworking, music production and filling
1 (623) 691-7869
frames on his digital SLR. He can be read regularly
sales@openrain.com
and contacted via his blog at...
http://openrain.com
http://prestonlee.com
http://blog.openrain.com
http://twitter.com/openrain