Prestiva will help to get SEO better rating for your company


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Get great seach engine rating for your organization.

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Prestiva will help to get SEO better rating for your company

  1. 1. SEO – Get better results Prepared by: Murali Venkatesh Get Noticed. Get Enhanced. – Search Engine Optimization
  2. 2. SEO Enhanced <ul><li>107.5 Million Americas use search engines to find information </li></ul><ul><li>128 Million Americans go online </li></ul><ul><ul><li>84% use a search engine to find information </li></ul></ul><ul><ul><li>72% get news </li></ul></ul><ul><li>68 Million American adults go online daily </li></ul><ul><ul><li>30% use a search engine to find information </li></ul></ul><ul><ul><li>27% get news </li></ul></ul><ul><li>98% of Journalist go online daily </li></ul><ul><ul><li>92% for article research </li></ul></ul><ul><ul><li>81% to do searching </li></ul></ul><ul><ul><li>76% to find new sources/ experts </li></ul></ul><ul><ul><li>73% to find press releases </li></ul></ul>Source: Pew Internet & American Life Project, June 29, 2005 & 9 th Annual Middleberg/Ross Survey
  3. 3. When millions of people search the Internet for products, services or information, does your company website or news release come to the forefront of their search results? Or your competitors’?
  4. 4. <ul><li>SEO Enhanced puts your </li></ul><ul><li>news ahead of the rest, maximizing your visibility </li></ul><ul><li>and bringing qualified </li></ul><ul><li>prospects to your door. </li></ul>
  5. 5. <ul><li>Improve your press release rankings on search engines. </li></ul>
  6. 6. Boost the popularity of your press release or company website.
  7. 7. <ul><li>Improves your release’s rankings on search engines, </li></ul><ul><li>Gives you more flexibility and control by adding your own keywords </li></ul><ul><li>Provides a detailed, visual report following every news release distribution. </li></ul>SEO Enhanced:
  8. 8. How SEO Enhanced Boosts Your Corporate Website
  9. 9. <ul><li>As part of SEO Enhanced, you also gain access to our decision-driving SEO Report. </li></ul><ul><li>Updated nightly for a minimum of six months, each SEO Report shows you what search terms led viewers to your press release. </li></ul><ul><li>This data can guide your choice of future keywords, giving you a clear indication of what users are actually looking for. </li></ul>SEO Report:
  10. 10. How Your SEO Report Drives “Live Links” <ul><li>In addition to guiding keyword choices, your SEO Reports can help you identify effective terms to be used as live links within your releases. </li></ul>
  11. 11. Choose Your Words Wisely <ul><li>Take time to select keywords and live links that will best attract the desired audience. </li></ul><ul><li>We suggest that you don’t live link more than 4 to 6 keywords or phrases. </li></ul><ul><li>Also, consider linking to specific pages within your website, not just your home page. This can drive traffic to product-specific pages or call people to action. </li></ul>
  12. 12. Stay Ahead of New Content <ul><li>Naturally, new content arrives on the Internet every minute. Some will compete for the same keywords and may push your content down in the rankings. </li></ul><ul><li>By using the same keywords periodically, you will begin to “own” them and keep your website high in the search results. </li></ul>
  13. 13. Tips to Optimize Your Press Release: <ul><li>Put the most important keywords in the headline such as your company name, product name, etc… Try to use a keyword phrase that people will actually search for or that ties to something your company is known for. </li></ul><ul><li>Repeat this phrase within the body of your press release </li></ul><ul><li>We suggest you limit your live links to no more than four or six as using too many live links in a single press release is frowned upon by the search engines. </li></ul><ul><li>Unless the proper name of your product or service is already well-known, emphasize its generic description rather than its name. </li></ul><ul><li>Headlines shouldn’t exceed more than 120 characters. </li></ul><ul><li>Do not use irregular characters or symbols in the headline (e.g. ~, ^, È, ë) </li></ul><ul><ul><li>With Market Wire, you can drive your news further and stay ahead of your competition just by optimizing your company news releases via SEO Enhanced. </li></ul></ul>
  14. 14. Questions? Contact :