Understanding Social Media

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Jennifer Butler explains the importance of Social Media Branding using her client Cups, an Organic Cupcake Lounge, as an example.

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Understanding Social Media

  1. 1. MARKETING IS THE CORE OF ALL BUSINESS
  2. 2. <ul><li>Jennifer Butler, Founder and Marketing Consultant </li></ul><ul><li>Originally from LA </li></ul><ul><li>BA in Marketing from SDSU </li></ul><ul><li>Industry background in Email and Online Marketing </li></ul><ul><li>Founded Prestige Insight in 2007 </li></ul>
  3. 3. <ul><li>MARKETING - the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. </li></ul><ul><li>Generate Brand/Product Offering Awareness </li></ul><ul><li>Provides Relevant Keyword Content </li></ul><ul><li>Building Brand/Product Offering Credibility </li></ul><ul><li>Target Marketing </li></ul><ul><li>Building Customer Relationship Management </li></ul><ul><li>Communicating with Consumers </li></ul>
  4. 4. <ul><li>Social Media </li></ul><ul><li>Video Marketing </li></ul><ul><li>Blogs </li></ul><ul><li>Email Campaigns </li></ul><ul><li>SEO </li></ul><ul><li>Articles </li></ul><ul><li>E-Books </li></ul><ul><li>Sales Funnels with lead capture pages </li></ul>
  5. 5. <ul><li>SOCIAL MEDIA – a term used to describe a type of media that is based on the conversation and interaction between people online. </li></ul><ul><li>Background </li></ul><ul><li>How Social Media helps Business: </li></ul><ul><ul><li>Builds Brand Awareness </li></ul></ul><ul><ul><li>Provides Customer Engagement </li></ul></ul><ul><ul><li>Provides back links to website </li></ul></ul><ul><ul><li>Drives traffic to website </li></ul></ul>
  6. 6. <ul><li>Facebook.com </li></ul><ul><li>Twitter.com </li></ul><ul><li>YouTube.com </li></ul><ul><li>Blogger.com </li></ul><ul><li>Wordpress.com </li></ul>
  7. 18. <ul><li>Websites act as Hubs or Online Browsers </li></ul><ul><li>Social Media Marketing is a Must </li></ul><ul><li>Brand Consistency is a Must </li></ul><ul><li>Understand your Target Market </li></ul><ul><li>Listen to your Customers </li></ul><ul><li>Engage with Consumers </li></ul><ul><li>Linkedin </li></ul><ul><li>INTERNET MAKETING DOES ALL THIS AND MORE AT A LOW COST TO YOU! </li></ul>
  8. 19. <ul><li>CONNECT WITH US: </li></ul><ul><li>Prestigeinsight.com </li></ul><ul><li>Facebook.com/prestigeinsight </li></ul><ul><li>Twitter.com/prestigeinsight </li></ul><ul><li>Youtube.com/prestigeinsight </li></ul><ul><li>Prestigeinsight.blogspot.com </li></ul><ul><li>Linkedin.com/in/jenniferrbutler </li></ul>

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