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What it would be like to build a system for publishing magazines on mobile devices

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We get this question a lot, and being open and transparent we’d like to address it. We have identified four areas that in all probability may create great difficulty for everyone who is trying to …

We get this question a lot, and being open and transparent we’d like to address it. We have identified four areas that in all probability may create great difficulty for everyone who is trying to build and launch one’s own magazine app.

Read all about at: http://blog.presspadapp.com/what-it-would-be-like-to-build-a-system-for-publishing-magazines-on-mobile-devices/

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Transcript

  • 1. It all starts with a simple idea: „Let’s build an iPad app for our magazine”
  • 2. What it would be like to build a system for publishing magazines on mobile devices Pssst… story based on 2 years with
  • 3. If in 2011 I had known what I know today, I probably wouldn’t have decided to start PressPad. Paul Nowak, CEO @
  • 4. That being said, we did it anyway and now we LOVE what we do every day.
  • 5. We have identified 4 pain points in the process: Unpredictable costs and time Learning through iterations Technology doesn’t matter Knowledge gaining
  • 6. 1. Knowledge gaining
  • 7. Re-evaluating specifications We were planning a perfect product in the situation in which we should plan the one possible to be implemented with the current budget/team 1. Knowledge gaining
  • 8. Getting into dead ends Despite having years of experience in IT, we’ve wasted weeks on features that weren’t even needed. 1. Knowledge gaining
  • 9. 2. Unpredictable costs and time $0,5M Your R&D $3M
  • 10. 2. Unpredictable costs and time $0,5M Your R&D $3M We are extremely lucky to live in Cracow, Poland
  • 11. 2. Unpredictable costs and time guessguessguessguess
  • 12. 2. Unpredictable costs and time guessguessguessguesshithithithithithithithithithithithithithit
  • 13. 2. Unpredictable costs and time
  • 14. 2. Unpredictable costs and time For every 10 days of development, 4 is guessing features
  • 15. 3. Learning through iterations 1.0 1.1
  • 16. 3. Learning through iterations 1.0 1.1 1.2 1.3
  • 17. 3. Learning through iterations „We’ve learned that it is indispensable to present version A in order to get some feedback and start working on the B version. And so it goes on and on.” 1.0 1.1 1.2 1.3
  • 18. 3. Learning through iterations „We’ve learned that it is indispensable to present version A in order to get some feedback and start working on the B version. And so it goes on and on.” 1.0 1.1 1.2 1.3 1.4 1.5
  • 19. 3. Learning through iterations „We’ve learned that it is indispensable to present version A in order to get some feedback and start working on the B version. And so it goes on and on.” 1.0 1.1 1.2 1.3 1.4 1.5 1.6
  • 20. 4. Technology doesn’t matter!
  • 21. Success is very rarely due to technology. It is often determined by:
  • 22. Success is very rarely due to technology. It is often determined by: content
  • 23. Success is very rarely due to technology. It is often determined by: content the way of reaching clients
  • 24. Success is very rarely due to technology. It is often determined by: content the way of reaching clients & communication
  • 25. Success is very rarely due to technology. It is often determined by: This comes from serving 100+ magazine publishers content the way of reaching clients & communication
  • 26. „Don’t waste your time on building systems that can be bought for $199 per month”
  • 27. „Don’t waste your time on building systems that can be bought for $199 per month” Publish your magazine as soon as possible and devote the time and money you’re going to get back to reaching clients and marketing your mobile app!
  • 28. Read more at our blog about costs and challenges with proprietary mobile publishing systems blog.presspadapp.com

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