People always give priority to the device that is easy to handle andconvenient for use. Tablet is a one piece mobile computer with touch screenaid to use by their users easily and can watch and read any informationconveniently.Tablet shipment grows 142.4% in first quarter of 2013 worldwide.About 90 million people will use tablet within 2014 and 58% is happy andvery satisfied during reading from own tablet.
When they are reading?Tablet usages by time in a day with % of users are as follows:5% - from 2 to 5 am18% - from 5 to 8 am33% - from 8 to 11 am34% - from 11 to 2 pm59% - from 5 to 8 pm53% - from 8 to 11 pm22% - from 11pm to 2 am
What they are Reading?Users read and access various contents through their tablet. It has rank asthe most popular electronic equipment in today’s world.71% users like to read from own tablet rather than other devices.41% - Weather forecast37% - International news41% - Local news51% - Magazines41% - Newspapers51% - e-books25% - Financial information21% - Lifestyle information
What is the percent of man, females and kids readers among tabletusers?21% female are engaging to read in tablets16% male are reading in tablets23% kids read with tablets.
What age they are?In second Quarter of 2011 a demographic evaluation among e-reader intablets are as follows:7% - between ages 13-1710% - between ages 18-2418% - between ages 25-3414% - between ages 35 – 4421% - between ages 45 – 5430% - 55 years and older
Which magazines are the most popular on tablets?EsquireMen’s JournalSports illustratedTimeBloomberg Business WeekFortuneGolf World
How much time they spend on reading?The tablet users love multitasking.85% spent average 1.6 hours daily during watching TV+ Tablet66% spent 1.2 hours during watching TV +simultaneously PC+ Tablet.74% use to read daily with their tablet, averaging 14 hours per week.
Weekly usage percentage in hours is as follows:15% - 1 to 3 hours weekly17% - 4 to 6 hours weekly20% - 7 to 10 hours weekly30% - 11 to 20 hours weekly11% - 21 to 30 hours weekly7% - 30+ hours weeklyAverage 13.9 hours weekly
Conclusion:To see the above data we realize about the Tabletusers habit and how tablet reading will exploding incoming years.