iPad PublishingTheres no question here, digital publishing IS the future of magazines
Ten years ago no one even knew that we would all be turning to e-readersand tablets in order to keep up to date with worldwide news, reading booksand browsing the internet.But along came the digital publishing revolution. This involved the creation ofthe Apple iPad and Kindle, with other companies following suit not long after.This has enabled the online publishing sector to thrive with the introductionof the electronic newspaper and magazines.When Apple first launched the iPad it recorded a whopping 7 millionsales in just 6 months
Is the Apple iPad the leader in thisrevolution?Let us look at some of the history…● 2007 saw the launch of the Amazon Kindle.● 2010 saw the launch of the Apple iPad.Amazon Kindle and netbook sales drop in 2010. Although Kindle appsincreased from 24% to 67% in 2012 for users and Android apps currentlystand at 75%, Apple iPad is still the market leader by 87% of users usingthese compared to their digital counterparts.(Courtesy of: auditedmedia, 2012)
Apple iPad is in fact the current leader in this digital publishing revolution.According to Distimo, which carried out research on this topic; the reasondigital publishing companies are choosing iPad apps over any other is due tothe fact that their apps are the ones that are bringing in the most revenue.This could be down to the fact that:● users can still access apps even when they are not online as it hasalready been downloaded and is ready for use.● it is a lightweight portable device which enables remote working● it provides users with the most number of apps compared to othertablets.(Courtesy of: Yudu media, 2012)
Let us now look at some of the futurepredictions that have been made:● 75% of the population would be online by 2012● 760 million owners of tablets by 2016(Courtesy of: Forrester Research. Hubspot)According to Nielson Online in June 2012, 34.3% of the world’s populationwas online; with North America set at 78.6%, the only continent to meet thisprediction.
In 2013 it stands that in USA:● There is more than 53 milion iPad users● Tablet publishing is the second highest App category in Top 200 GrossingiPad Chart after games.● 12% of tablet publications are in the Top 200 Grossing iPad Chart.● 87% of those are magazines app(Courtesy of: Tom Emrich, Tablet Publication Succes in the US AppStore2013)
It is expected that 100% ofPublishers will format theircontent for mobile and tabletbefore 2014.(Courtesy: http://www.emarketer.com/Article/This-Year-All-Publishers-Go-Mobile/1009628)